Steve Tufts

Clinical Professor

(352) 273-3268

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Bio

Steve is an accomplished businessman and educator. He has a BS degree in Chemical Engineering from the University of Florida, an MBA from the University of Virginia and a DBA from the University of Florida. As a Clinical Professor at UF’s Warrington College of Business, he teaches classes in entrepreneurship, marketing, real estate and sales. His areas of research interest includes salesperson performance, salesperson influence, entrepreneurial firm development and entrepreneurial exit. Steve was the recipient of the 2019-2020 UF Warrington College of Business Undergraduate Teacher of the Year Award.

Prior to joining the faculty at UF, Steve had a successful corporate career that included senior executive positions at Progressive Insurance, Great American Insurance and Anthem, Inc. as well as a CEO position with a specialty insurance company in Atlanta. Having spent much of his corporate career acquiring, merging and turning around distressed businesses, he focused on a similar strategy in his later entrepreneurial pursuits. Since acquiring his first business in 1998, Steve and various partners have started or acquired over 25 businesses.

As a part of his entrepreneurial strategy, he received his real estate license in 2001 and spent several years as a small-medium enterprise merger and acquisition intermediary. He later joined Keller Williams Realty as the Co-Founder of Tufts Realty Associates, an Award-winning Atlanta-based luxury real estate team. Following his early success in luxury real estate, Steve became the Founder and Operating Partner of the Atlantic Partners Group of Keller Williams Realty offices, with 9 locations and over 1000 real estate agents throughout North Florida. He is a member of the KW University International Master Faculty, a Licensed Real Estate Broker in Florida and Georgia and a Licensed Real Estate Instructor in Florida. He is a Member of the National Association of Realtors, the Florida Association of Realtors and 5 Local Boards of Realtors in North Florida. He also owns parts of a title company and various other businesses.

Steve is a proud native of Florida, having been born in Jacksonville and spending his childhood on Merritt Island. In his spare time, he enjoys cycling, music, fishing, and anything that puts him near salt water. He has 3 adult daughters and 6 grandchildren. He and his wife Barbara are full time residents of Gainesville.

Expertise and interest areas

Education All years

DBA, University of Florida, 2017
MBA, University of Virginia, 1980
BS - Chemical Engineering, University of Florida, 1976

News All Articles

Leading future leaders — July 2, 2024 — The sunset over the water was spectacular from the view in the Jacksonville waterfront restaurant. Clinical Professor Steve Tufts (BS '76, D...
12 Must-read books for business professionals — February 8, 2023 — Motivated to learn more about business and get ahead in your career? University of Florida Warrington College of Business faculty and staff...
Steve Tufts and his innovative 'Adulting' class — March 3, 2022 — Clinical Professor Steve Tufts discusses his innovative “Adulting” class that is offered at Warrington, which goes over importan...
Learning to “adult” has never been easier, thanks to new Warrington class — November 18, 2021 — Dr. Steve Tufts Dr. Steve Tufts, Clinical Professor, Department of Marketing Over the course of the fall 2019 semester, I received several i...
Three honored with Warrington's teaching, advising awards — February 5, 2020 — The University of Florida Warrington College of Business recognized faculty members Dr. Michael Mayberry and Dr. Steve Tufts along with advi...

Courses taught Last 3 years

Adv Market Management (MAR6818)
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Career Transitions (MAR4905)
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Career Transitions (MAR6905)
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Entrep Selling (MAR6930)
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Entrepreneurial Selling (MAR6930)
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Marketing Case Competition (MAR6905)
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Marketing Case Competition-Ind (MAR4905)
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Professional Selling (MAR3400)
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Sales Seminar (MAR2401)
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PhD students advised Last 3 years

Eight Undergraduates — 2019 — Current
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Jacob Regier — 2019 — Current
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Louis Baldino — 2021 — 2021
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Professional service Last 5 years

Interaction with Industry, The Market Distillery — 2022 to Present
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Book/Textbook Reviewer/Referee, Chicago Press - Professional Selling Textbook — 2019
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Case publications Last 5 years

Coastal Florida Real Estate Brokers - Case and Teaching Note
Status: Published

Published Year: 2021

Author: Steven Tufts
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Magazine/trade publication publications Last 5 years

Want to Grow Your Real Estate Business? Be an Influencer!
Status: Published

Published Year: 2021

Author: Steven Tufts
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Want to Win? Be a Grinder
Status: Published

Published Year: 2019

Author: Steven Tufts
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How Champions Think
Status: Published

Published Year: 2019

Author: Steven Tufts
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Textbook publications Last 5 years

Professional Selling - A Consultative Approach
Status: Published

Accepted Year: 2022

Authors: Steven Tufts, Kenneth Hilderhoff
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Contact and other resources

University of Florida
Warrington College of Business
Marketing Department
Bryan Hall 133J

(352) 273-3268

Curriculum vitae

Steve Tufts

Bio

Expertise and interest areas

Education All years

News All Articles

Courses taught Last 3 years

PhD students advised Last 3 years

Professional service Last 5 years

Case publications Last 5 years

Magazine/trade publication publications Last 5 years

Textbook publications Last 5 years

Contact and other resources

Warrington College of Business

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