Portrait Photo

Yang Yang

Assistant Professor

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 262

(352) 273-1666
Email | Homepage

Education

  • PhD - Marketing, Carnegie Mellon University, 2015

Research Areas

  • Judgment and Decision Making
  • Consumption Experience
  • Well-being
  • Hedonic Adaptation and Satiation
  • Social Influence
  • Motivation
  • Over-generalization

Hedonic Durability
Published Year: 2014
Authors: Yang Yang, Christopher Hsee, Oleg Urminsky, Li Zhang


Love It Longer: Sentimental Value Slows Hedonic Adaptation
Published Year: 2014
Authors: Yang Yang, Jeff Galak


Reaction Utility
Published Year: 2014
Authors: Christopher Hsee, Yang Yang, Bowen Ruan, Fengyan Cai


The Urgency Bias
Published Year: 2014
Authors: Meng Zhu, Yang Yang, Christopher Hsee


When It Could Have Been Worse, It Gets Better? the Effect of Uncertainty on Hedonic Adaptation
Published Year: 2014
Authors: Yang Yang, Yangjie Gu, Jeff Galak


How Framing Influences WTP and WTA
Published Year: 2013
Authors: Yang Yang, Joachim Vosgerau, George Loewenstein


When Good Things Come to an End: The Trajectory of Desire for Consummatory Stimuli When Access is Lost
Published Year: 2012
Authors: Yang Yang, Carey Morewedge, Jeff Galak


Feels Far or Near? How Subjective Perception of When One Last Consumed Influences Satiation
Published Year: 2011
Authors: Jeff Galak, Joseph Redden, Yang Yang, Ellie Kyung

Hedonic Durability
Journal: Journal of Consumer Research
Authors: Yang Yang, Christopher Hsee, Oleg Urminsky, Li Zhang


When Good Things Come to an End: The Trajectory of Desire for Consummatory Stimuli When Access is Lost
Journal: Journal of Marketing Research
Authors: Yang Yang, Carey Morewedge, Jeff Galak


How Decision Framings Influence Choices
Journal: Unknown
Authors: Xianglan Nan, Yang Yang


Seeing the World through Others’ Lens: When Co-experiencing with a First-timer Boosts Novelty
Journal: Unknown
Authors: Yanping Tu, Yang Yang, Ayelet Fishbach


To Touch or Not to Touch? How Touch Influences Decision Confidence
Journal: Unknown
Authors: Sang Park, Yang Yang


Tuition Aversion: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education
Journal: Journal of Marketing Research
Authors: Haewon Yoon, Yang Yang, Carey Morewedge


Relevance Insensitivity: Explaining and Predicting Psychological Biases
Journal: Organizational Behavior and Human Decision Processes
Accepted Year: 2019
Authors: Christopher Hsee, Yang Yang, Xilin Li


The Sum of the Parts is Not Equal to the Whole: How Partitioning Hedonic Experiences Influences Hedonic Decline
Journal: Journal of Consumer Research
Year: Unknown
Authors: Cammy Crolic, Yang Yang, Yangjie Gu


The Mere Urgency Effect
Journal: Journal of Consumer Research
Accepted Year: 2018
Authors: Meng Zhu, Yang Yang, Christopher Hsee


When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation
Journal: Journal of Consumer Research
Published Year: 2017
Authors: Yang Yang, Yangjie Gu, Jeff Galak


Sentimental Value and Its Effect on Hedonic Adaptation
Journal: Journal of Personality and Social Psychology
Accepted Year: 2015
Authors: Yang Yang, Jeff Galak


How Perceptions of Temporal Distance Influence Satiation
Journal: Journal of Experimental Social Psychology
Published Year: 2014
Authors: Jeff Galak, Joseph Redden, Yang Yang, Ellie Kyung


Framing Influences Willingness to Pay but Not Willingness to Accept
Journal: Journal of Marketing Research
Published Year: 2013
Authors: Yang Yang, Joachim Vosgerau, George Loewenstein


Specification Seeking: How Product Specifications Influence Consumer Preference
Journal: Journal of Consumer Research
Published Year: 2009
Authors: Christopher Hsee, Yang Yang, Yangjie Gu, Jie Chen


Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption
Journal: Journal of Marketing Research
Published Year: 2009
Authors: Christopher Hsee, Yang Yang, Naihe Li, Luxi Shen