Portrait Photo

Yang Yang

Assistant Professor
University of Florida,
Warrington College of Business
Marketing Department
Marketing Gainesville FL 32611
Stuzin Hall 262
(352) 273-1666

Education

PhD - Marketing, Carnegie Mellon University, 2015

Research Areas

Judgment and Decision Making, Consumption Experience, Well-being, Hedonic Adaptation and Satiation, Social Influence, Motivation, Over-generalization
Hedonic Durability
Published Year: 2014
Authors: Yang Yang Christopher Hsee Oleg Urminsky Li Zhang

Love It Longer: Sentimental Value Slows Hedonic Adaptation
Published Year: 2014
Authors: Yang Yang Jeff Galak

Reaction Utility
Published Year: 2014
Authors: Christopher Hsee Yang Yang Bowen Ruan Fengyan Cai

The Urgency Bias
Published Year: 2014
Authors: Meng Zhu Yang Yang Christopher Hsee

When It Could Have Been Worse, It Gets Better? the Effect of Uncertainty on Hedonic Adaptation
Published Year: 2014
Authors: Yang Yang Yangjie Gu Jeff Galak

How Framing Influences WTP and WTA
Published Year: 2013
Authors: Yang Yang Joachim Vosgerau George Loewenstein

When Good Things Come to an End: The Trajectory of Desire for Consummatory Stimuli When Access is Lost
Published Year: 2012
Authors: Yang Yang Carey Morewedge Jeff Galak

Feels Far or Near? How Subjective Perception of When One Last Consumed Influences Satiation
Published Year: 2011
Authors: Jeff Galak Joseph Redden Yang Yang Ellie Kyung
The Mere Urgency Effect
Journal: Journal of Consumer Research
Accepted Year: 2018
Authors: Meng Zhu Yang Yang Christopher Hsee

When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation
Journal: Journal of Consumer Research
Published Year: 2017
Authors: Yang Yang Yangjie Gu Jeff Galak

Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decisions
Journal: Journal of Marketing Research
Published Year: 2015
Authors: Christopher Hsee Yang Yang Xingshan Zheng Hanwei Wang

Sentimental Value and Its Effect on Hedonic Adaptation
Journal: Journal of Personality and Social Psychology
Accepted Year: 2015
Authors: Yang Yang Jeff Galak

The Mere Reaction Effect: Even Non-positive and Non-informative Reactions Can Reinforce Actions
Journal: Journal of Consumer Research
Published Year: 2015
Authors: Christopher Hsee Yang Yang Bowen Ruan

How Perceptions of Temporal Distance Influence Satiation
Journal: Journal of Experimental Social Psychology
Published Year: 2014
Authors: Jeff Galak Joseph Redden Yang Yang Ellie Kyung

Framing Influences Willingness to Pay but Not Willingness to Accept
Journal: Journal of Marketing Research
Published Year: 2013
Authors: Yang Yang Joachim Vosgerau George Loewenstein

Specification Seeking: How Product Specifications Influence Consumer Preference
Journal: Journal of Consumer Research
Published Year: 2009
Authors: Christopher Hsee Yang Yang Yangjie Gu Jie Chen

Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption
Journal: Journal of Marketing Research
Published Year: 2009
Authors: Christopher Hsee Yang Yang Naihe Li Luxi Shen
Warrington Directory