Portrait Photo

Yang Yang

JCPenney Professor
Assistant Professor

(352) 273-1666



Yang Yang joined Warrington College of Business in 2015. She studies how people make decisions, inferences and predictions, and their implications for consumer welfare, marketing practice and public policy. Yang’s research has been published in top-tier academic journals, such as Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Journal of Personality and Social Psychology. Her work has been covered by prominent media outlets, such as The New York Times, The Wall Street Journal, Forbes, the Washington Post, The Atlantic, Harvard Business Review, Chicago Booth Review. Yang received her PhD from Carnegie Mellon University in 2015 and teaches Product Development and Management to Masters and MBA students at the University of Florida.


  • PhD - Marketing, Carnegie Mellon University, 2015

Research Interests

  • Judgment and Decision Making
  • Consumption Experience
  • Social Influence
  • Artificial Intelligence and Algorithmic Bias
  • Technology and Consumers
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In The News

Last 3 years

Courses Taught

  • Product Devel/Manage (MAR6833)
  • Product Devel/Manage (MAR6930)
  • Product Development (MAR6839)
All years

Phd Students Advised

  • Lana Nan — Current
  • MINZHE XU — Current
  • Soo Yon Ryu — Current
  • XIANG WANG — Current
  • Camilla Song — 2021
  • Sang Kyu Park — 2021
  • Xiang Li — 2019
All years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 262

(352) 273-1666


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