Portrait Photo

Yang Yang

Assistant Professor

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 262
Marketing
Gainesville, FL 32611

(352) 273-1666
Email | Homepage

Education

  • PhD - Marketing, Carnegie Mellon University, 2015

Research Areas

  • Judgment and Decision Making
  • Consumption Experience
  • Well-being
  • Hedonic Adaptation and Satiation
  • Social Influence
  • Motivation
  • Over-generalization

Hedonic Durability
Published Year: 2014
Authors: Yang Yang, Christopher Hsee, Oleg Urminsky, Li Zhang


Love It Longer: Sentimental Value Slows Hedonic Adaptation
Published Year: 2014
Authors: Yang Yang, Jeff Galak


Reaction Utility
Published Year: 2014
Authors: Christopher Hsee, Yang Yang, Bowen Ruan, Fengyan Cai


The Urgency Bias
Published Year: 2014
Authors: Meng Zhu, Yang Yang, Christopher Hsee


When It Could Have Been Worse, It Gets Better? the Effect of Uncertainty on Hedonic Adaptation
Published Year: 2014
Authors: Yang Yang, Yangjie Gu, Jeff Galak


How Framing Influences WTP and WTA
Published Year: 2013
Authors: Yang Yang, Joachim Vosgerau, George Loewenstein


When Good Things Come to an End: The Trajectory of Desire for Consummatory Stimuli When Access is Lost
Published Year: 2012
Authors: Yang Yang, Carey Morewedge, Jeff Galak


Feels Far or Near? How Subjective Perception of When One Last Consumed Influences Satiation
Published Year: 2011
Authors: Jeff Galak, Joseph Redden, Yang Yang, Ellie Kyung

Relevance Insensitivity: Explaining and Predicting Psychological Biases
Journal: Organizational Behavior and Human Decision Processes
Accepted Year: 2019
Authors: Christopher Hsee, Yang Yang, Xilin Li


The Mere Urgency Effect
Journal: Journal of Consumer Research
Accepted Year: 2018
Authors: Meng Zhu, Yang Yang, Christopher Hsee


When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation
Journal: Journal of Consumer Research
Published Year: 2017
Authors: Yang Yang, Yangjie Gu, Jeff Galak


Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decisions
Journal: Journal of Marketing Research
Published Year: 2015
Authors: Christopher Hsee, Yang Yang, Xingshan Zheng, Hanwei Wang


Sentimental Value and Its Effect on Hedonic Adaptation
Journal: Journal of Personality and Social Psychology
Accepted Year: 2015
Authors: Yang Yang, Jeff Galak


The Mere Reaction Effect: Even Non-positive and Non-informative Reactions Can Reinforce Actions
Journal: Journal of Consumer Research
Published Year: 2015
Authors: Christopher Hsee, Yang Yang, Bowen Ruan


How Perceptions of Temporal Distance Influence Satiation
Journal: Journal of Experimental Social Psychology
Published Year: 2014
Authors: Jeff Galak, Joseph Redden, Yang Yang, Ellie Kyung


Framing Influences Willingness to Pay but Not Willingness to Accept
Journal: Journal of Marketing Research
Published Year: 2013
Authors: Yang Yang, Joachim Vosgerau, George Loewenstein


Specification Seeking: How Product Specifications Influence Consumer Preference
Journal: Journal of Consumer Research
Published Year: 2009
Authors: Christopher Hsee, Yang Yang, Yangjie Gu, Jie Chen


Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption
Journal: Journal of Marketing Research
Published Year: 2009
Authors: Christopher Hsee, Yang Yang, Naihe Li, Luxi Shen