Professor Yang Yang received her Ph.D. from Carnegie Mellon University and teaches Product Development and Management to master’s and MBA students at the University of Florida.
Her research focuses on consumer decisions, predictions, and experiences, and it offers implications for consumer welfare, marketing practice, and public policy. Her recent work investigates, for example, why people fail to choose colleges that will lead to higher lifetime earnings, why they believe and share misinformation, why disadvantaged consumers are reluctant to adopt algorithms that would benefit them, and why highly eco-friendly products are less successful than they should be. Yang’s research has been published in top-tier academic journals such as Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Journal of Personality and Social Psychology. Her work has been covered by prominent media outlets such as The New York Times, The Wall Street Journal, Forbes, The Washington Post, The Atlantic, Harvard Business Review, and Chicago Booth Review. She was named the Marketing Science Institute Young Scholar in 2019.