Portrait Photo

Yang Yang

Assistant Professor

Business Phone:
(352) 273-1666

Business Email

Education

  • PhD - Marketing, Carnegie Mellon University, 2015

Research Interests

  • Judgment and Decision Making
  • Consumption Experience
  • Well-being
  • Hedonic Adaptation and Satiation
  • Social Influence
  • Motivation
  • Over-generalization

Courses Taught

  • Product Devel/Manage ( MAR6833 ) Spring 2019
  • Product Devel/Manage ( MAR6833 ) Spring 2018
  • Product Devel/Manage ( MAR6833MBA ) Spring 2017

Conference Proceeding Publications

Journal Article Publications

Contact Details

Business Address:
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 262

Business Phone:
(352) 273-1666

Business Email

Other Resources