Portrait Photo

Steven Mark Shugan

McKethan-Matherly Eminent Scholar Chair

(352) 273-3276




  • PhD - MEDS (Managerial Economics and Decision Sciences) Quantitative Methods Department, Northwestern University, 1978
  • MBA - Business Administration, Southern Illinois University, 1974
  • BS - Chemistry (Mathematics - 1 course from math major), Southern Illinois University, 1973

Research Interests

  • Normative Models of Competition
  • Services Marketing
  • Entertainment Marketing
  • Revenue Management
  • Markets For Evaluative Information
  • Models Of Selling And Product Policy
  • Channels Of Distribution
All Articles

In The News

Last 3 years

Courses Taught

  • Market Decision Model (MAR7666)
  • Multivar Statis Meth (MAR7626)
  • Quant Data Analysis (MAR7628)
Last 3 years

Phd Students Advised

Last 5 years

Professional Service

Last 5 years

Book Chapter Publications

  • Strategic use of product enhancements: upgrades, add-ons, extras, and accessories
    Status: Published
    Published Year: 2018
    Author: Steven Shugan
Last 5 years

Conference Proceeding Publications

  • Managing Seasonal Congestion
    Status: Published
    Published Year: 2020
    Authors: Steven Shugan, Aydin Alptekinoğlu
Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249C

(352) 273-3276