Portrait Photo

Steven M Shugan

McKethan-Matherly Eminent Scholar Chair

Business Phone:
(352) 273-3276

Business Email

About

Steven M. Shugan, the McKethan-Matherly Eminent Scholar & Professor at the University of Florida, teaches multivariate statistics, marketing models and advanced marketing management. His Ph.D. in Managerial Economics is from Northwestern University. He was formerly a full professor at University of Chicago (13 years), an assistant professor at the University of Rochester (2 years) and an instructor at SDA Bocconi, Milano. He has taught marketing, econometrics (Chicago), statistics (Florida) and computer science (Northwestern). He was editor-in-chief of Marketing Science (6 years), editor of Journal of Business and senior editor of International Research in Marketing. He has served on over 10 editorial boards including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Service Science, Journal of Service Research, Journal of Public Policy and Marketing, Management Science, and (for a short-time) Journal of Interactive Marketing. He has numerous publications (including 27 editorials & commentaries), made over one hundred professional presentations in over 22 countries.

He is an INFORMS fellow as well as an Inaugural Fellow of the Society for Marketing Science. He won several best paper awards (including twice: Marketing Science, Journal of Marketing, Journal of Retailing, finalist: Journal of Service Research, finalist: Journal of Marketing Research), and best teaching awards. He has won the INFORMS service award and been given awards by several universities. He has consulted for over twenty (20) different firms. He has testified as an expert witness in over a dozen legal matters for companies including Apple Computer and Oracle. He has written commercial software including a simulation game. He has served on numerous committees including the tenure and promotion committees at both the University of Chicago and the University of Florida (chair). He was past chairman of the INFORMS College on Marketing, twice organizer of the Marketing Science Conference, and chair of numerous dissertation committees. His current research includes services marketing (integrating operations), metrics, entertainment marketing, advance-selling, normative methods for modeling competition, markets for evaluative information, models of selling and product policy.

Education

  • PhD - MEDS (Managerial Economics and Decision Sciences) Quantitative Methods Department, Northwestern University, 1978
  • MBA - Business Administration, Southern Illinois University, 1974
  • BS - Chemistry (Mathematics - 1 course from math major), Southern Illinois University, 1973

Research Interests

  • Services Marketing
  • Normative Models of Competition
  • Entertainment Marketing
  • Revenue Management
  • Markets For Evaluative Information
  • Models Of Selling And Product Policy
  • Channels Of Distribution

Courses Taught

Book Publications

  • Marketing & Managing Services
    Authors: Steven Shugan
  • BankBucks: A Services Marketing Simulation
    Published Year: 1993
    Authors: Steven Shugan
  • Instructor Manual for Design and Marketing of New Products
    Published Year: 1980
    Authors: Steven Shugan

Book Chapter Publications

Conference Proceeding Publications

Journal Article Publications

Other Publications

  • Title: Unknown
    Published Year: 2012
    Authors: Steven Shugan
  • Title: Unknown
    Published Year: 2011
    Authors: Steven Shugan
  • Explanations for Service Growth
    Published Year: 1994
    Authors: Richard Oliver, Roland Rust, Steven Shugan

Software Publications

  • Developed software package known as ARES. This instructional software package is A Retailing Environment Simulation
    Published Year: 2011
    Authors:
  • Developed software package known as SMS. This instructional software package is A Service Marketing Simulation
    Published Year: 2011
    Authors:
  • Developed software package, DEFMAP, which implements the estimation procedure in 'Estimating Brand Positioning Maps Using Supermarket Scanning Data'
    Published Year: 2011
    Authors: Steven Shugan
  • Developed the software package known as BankBucks. This instructional software package simulates the marketing activities of a service (specifically a
    Published Year: 2011
    Authors:

Contact Details

Business Address:
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249C

Business Phone:
(352) 273-3276

Business Email