Portrait Photo

Steven Mark Shugan

McKethan-Matherly Eminent Scholar Chair
University of Florida,
Warrington College of Business
Marketing Department
PO Box 117155 Gainesville FL 32611
Stuzin Hall 249C
(352) 273-3276

Education

PhD - MEDS (Managerial Economics and Decision Sciences) Quantitative Methods Department, Northwestern University, 1978
MBA - Business Administration, Southern Illinois University, 1974
BS - Chemistry (Mathematics - 1 course from math major), Southern Illinois University, 1973

Research Areas

Services Marketing, Normative Models of Competition, Entertainment Marketing, Revenue Management, Markets For Evaluative Information, Models Of Selling And Product Policy, Channels Of Distribution
BankBucks: A Services Marketing Simulation
Published Year: 1993
Authors: Steven Shugan

Instructor Manual for Design and Marketing of New Products
Published Year: 1980
Authors: Steven Shugan
The History of Market Structure Research
Accepted Year: 2012
Authors: Scott Neslin Russell Winer Steven Shugan

The Pricing of Services
Accepted Year: 2012
Authors: Roland Rust Ming-Hui Huang Steven Shugan

Theatrical Release and the Launching of Motion Pictures
Accepted Year: 2012
Authors: Charles Moul Steven Shugan

Advance Selling Theory
Published Year: 2008
Authors: Jinhong Xie Vithala Rao Steven Shugan

Theatrical Releases And The Launching Of Motion Pictures
Published Year: 2005
Authors: Charles Moul Steven Shugan

Service Marketing and Management: Capacity as a Strategic Marketing Variable
Published Year: 2002
Authors: Steven Shugan

The Cost of Thinking
Published Year: 2002
Authors: Peter Earl Steven Shugan

Services and Seasonal Demand
Published Year: 2000
Authors: Sonja Radas Teresa Swartz Dawn Iacobucci Steven Shugan

Competitive Pricing Behavior in Distribution Systems
Published Year: 1988
Authors: Abel Jeuland Timothy Devinney Steven Shugan

Pricing when Different Outlets Offer Different Assortments of Brands
Published Year: 1988
Authors: Devinney Steven Shugan

Coordination in Marketing Channels
Published Year: 1983
Authors: Abel Jeuland David Gautschi Steven Shugan

The Cost of Thinking: Its Implications
Published Year: 1982
Authors: Leigh McAlister Steven Shugan

Displays and Advertising: A Theory of Seduction
Published Year: 1981
Authors: Andrew Mitchell Steven Shugan
A Broader View of Power and Competition
Published Year: 2016
Authors: Steven Shugan

Add-On Pricing with Cost Shocks in a Vertically Differentiated Competitive Marketplace
Published Year: 2016
Authors: Steven Shugan

Discussant: Add-on Policies under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet Whereas Economy Hotels Do Not?
Published Year: 2015
Authors: Steven Shugan

Pricing Strategies in Seasonal Competitive Markets
Published Year: 2015
Authors: Steven Shugan

Combining Historical Data with Consumer Intent-to-View Metrics
Published Year: 2014
Authors: Joffre Swait Steven Shugan

Marketing Strategies in a Fairness-sensitive Market
Published Year: 2014
Authors: Jihwan Moon Steven Shugan

Combining Historical Data with Consumer Intent-to-View Metrics
Accepted Year: 2014
Authors: Joffre Swait Rebecca Hamilton Alberto Vinhas Steven Shugan

Bundling in Service Lines
Published Year: 2013
Authors: Steven Shugan

Strategic Consumer Competition
Published Year: 2011
Authors: Steven Shugan

Strategic Consumer Competition
Published Year: 2011
Authors: Steven Shugan

Strategic Consumer Competition between Heavy and Light Users
Published Year: 2011
Authors: Dmitri Kuksov Steven Shugan

Recent Research in the Motion Picture Industry
Published Year: 2000
Authors: Steven Shugan

Models, Theory and Selecting Research Topics: A Discussion
Published Year: 1998
Authors: Steven Shugan

'Choice Models: A Review-(An Abstract)
Published Year: 1980
Authors: D. Horsky S. Senj Steven Shugan
Explaining Bundle-Framing Effects with Signaling Theory
Journal: Marketing Science
Accepted Year: 2018
Authors: Jihwan Moon Steven Shugan

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End.
Journal: Marketing Science
Published Year: 2017
Authors: Steven Shugan

A Theory for Market Growth or Decline
Journal: Marketing Science
Accepted Year: 2014
Authors: Debanjan Mitra Steven Shugan

Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model
Journal: Marketing Science
Published Year: 2010
Authors: Steven Shugan

Metrics When and Why Non-Averaging Statistics Work
Journal: Management Science
Published Year: 2009
Authors: Steven Shugan

Rejoinder--Think Theory Testing, Not Realism
Journal: Marketing Science
Published Year: 2009
Authors: Steven Shugan

Relevancy Is Robust Prediction, Not Alleged Realism
Journal: Marketing Science
Published Year: 2009
Authors: Steven Shugan

Ignore Successful Followers Entry is Still Urgent
Journal: Journal of Marketing
Published Year: 2009
Authors: Steven Shugan

Commentary on Managing Channel Profits
Journal: Marketing Science
Published Year: 2008
Authors: Steven Shugan

Defensive Marketing Strategies
Journal: Marketing Science
Published Year: 2008
Authors: John Hauser Steven Shugan

Managing Channel Profits
Journal: Marketing Science
Published Year: 2008
Authors: Abel Jeuland Steven Shugan

Editorial: Introduction to the Special Classics Issue
Journal: Marketing Science
Published Year: 2008
Authors: Steven Shugan

Commentary on Defensive Marketing Strategies
Journal: Marketing Science
Published Year: 2008
Authors: Steven Shugan

Editorial: Database Submissions
Journal: Marketing Science
Published Year: 2008
Authors: Steven Shugan

Causality, Unintended Consequences and Deducing Shared Causes
Journal: Marketing Science
Published Year: 2007
Authors: Steven Shugan

Editorial: Does Good Marketing Cause Bad Unemployment?
Journal: Marketing Science
Published Year: 2007
Authors: Steven Shugan

Editorial: The Anna Karenina Bias: Which Variables to Observe?
Journal: Marketing Science
Published Year: 2007
Authors: Steven Shugan

It's the Findings, Stupid, Not the Assumptions?
Journal: Marketing Science
Published Year: 2007
Authors: Steven Shugan

Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
Journal: Marketing Science
Published Year: 2007
Authors: Steven Shugan

The Editor's Secrets
Journal: Marketing Science
Published Year: 2007
Authors: Steven Shugan

Anti-business Movies and Folk Marketing
Journal: Marketing Science
Published Year: 2006
Authors: Steven Shugan

Editorial: Are Consumers Rational? Experimental Evidence?
Journal: Marketing Science
Published Year: 2006
Authors: Steven Shugan

Editorial: Errors-in-the-variables, unobserved heterogeneity and other ways of hiding statistical error
Journal: Marketing Science
Published Year: 2006
Authors: Steven Shugan

Editorial: Fifty Years of Marketing Science
Journal: Marketing Science
Published Year: 2006
Authors: Steven Shugan

Editorial: Save Research--Abandon the Case Method of Teaching
Journal: Marketing Science
Published Year: 2006
Authors: Steven Shugan

Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
Journal: Marketing Science
Published Year: 2006
Authors: Steven Shugan

Editorial: Who is Afraid to Give Freedom of Speech to Marketing Folks?
Journal: Marketing Science
Published Year: 2006
Authors: Steven Shugan

Advance-selling as a Competitive Marketing Tool
Journal: International Journal of Research in Marketing
Published Year: 2005
Authors: Jinhong Xie Steven Shugan

Editorial: Brand Loyalty Programs: Are They Shams?
Journal: Marketing Science
Published Year: 2005
Authors: Steven Shugan

Editorial: Marketing and Designing Transaction Games
Journal: Marketing Science
Published Year: 2005
Authors: Steven Shugan

Comments on Competitive Responsiveness
Journal: Marketing Science
Published Year: 2005
Authors: Steven Shugan

Advance Selling for Services
Journal: California Management Review
Published Year: 2004
Authors: Jinghong Xie Steven Shugan

Consulting, Research, and Consulting Research
Journal: Marketing Science
Published Year: 2004
Authors: Steven Shugan

Endogeneity in Marketing Decision Models
Journal: Marketing Science
Published Year: 2004
Authors: Steven Shugan

The Impact of Advancing Technology on Marketing and Academic Research
Journal: Marketing Science
Published Year: 2004
Authors: Steven Shugan

Finance, Operations And Marketing Conflicts In Service Firms
Journal: Journal of Marketing
Published Year: 2004
Authors: Steven Shugan

Marketing Perspectives on Federal Communications Commission Policies
Journal: Journal of Public Policy and Marketing
Published Year: 2003
Authors: Steven Shugan

Journal Rankings: Save the Outlets For Your Research
Journal: Marketing Science
Published Year: 2003
Authors: Steven Shugan

Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
Journal: Marketing Science
Published Year: 2003
Authors: Steven Shugan

Defining Interesting Research Problems
Journal: Marketing Science
Published Year: 2003
Authors: Steven Shugan

In Search of Data - An Editorial
Journal: Marketing Science
Published Year: 2002
Authors: Steven Shugan

Marketing Science, Models, Monopoly Models and Why We Need Them: - An Editorial
Journal: Marketing Science
Published Year: 2002
Authors: Steven Shugan

Changes in the Review Process - An Editorial
Journal: Marketing Science
Published Year: 2002
Authors: Steven Shugan

The Mission of Marketing Science - An Editorial
Journal: Marketing Science
Published Year: 2002
Authors: Steven Shugan

Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell
Journal: Marketing Science
Published Year: 2001
Authors: Jinhong Xie Steven Shugan

Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell
Journal: Marketing Science
Published Year: 2001
Authors: Jinhong Xie Steven Shugan

Retail Product-line Pricing Strategy when Costs and Products Change
Journal: Journal of Retailing
Published Year: 2001
Authors: Ramaro Desiraju Steven Shugan

Advance Pricing of Services and Other Implications of Separating Purchase and Consumption
Journal: Journal of Service Research
Published Year: 2000
Authors: Jinhong Xie Steven Shugan

Strategic Service Pricing and Yield Management
Journal: Journal of Marketing
Published Year: 1999
Authors: Steven Shugan

Strategic Service Pricing and Yield Management
Journal: Journal of Marketing
Published Year: 1999
Authors: Ramaro Desiraju Steven Shugan

Managing Service Demand: Shifting and Bundling
Journal: Journal of Service Research
Published Year: 1998
Authors: Sonja Radas Steven Shugan

Seasonal Marketing and Timing New Product Introductions
Journal: Journal of Marketing Research
Published Year: 1998
Authors: Sonja Radas Steven Shugan

Film critics: Influencers or predictors?
Journal: Journal of Marketing
Published Year: 1997
Authors: Jehoshua Eliashberg Steven Shugan

Film Critics: Influencers or Predictors
Journal: Journal of Marketing
Published Year: 1997
Authors: Jehoshua Eliashberg Steven Shugan

The Value of Marketing Expertise
Journal: Management Science
Published Year: 1996
Authors: Mehmet Paşa Steven Shugan

Branded Variants: A Retail Perspective
Journal: Journal of Marketing Research
Published Year: 1996
Authors: Mark Bergen Shantanu Dutta Steven Shugan

Branded Variants: A Retail Perspective
Journal: Journal of Marketing Research
Published Year: 1996
Authors: Mark Bergen Shantanu Dutta Steven Shugan

The Market Forecaster's Dilemma
Journal: Marketing Science
Published Year: 1995
Authors: Chaim Ehrman Steven Shugan

ALL PUBLICATIONS
Published Year: 1992
Authors: Steven Shugan

Repositioning for Changing Preferences: The Case of Beef versus Poultry
Journal: Journal of Consumer Research
Published Year: 1991
Authors: Eugene Anderson Steven Shugan

Product Assortment in a Triopoly
Journal: Marketing Science
Published Year: 1989
Authors: Steven Shugan

Author of Column on Computer Applications in Marketing
Journal: Marketing Science
Published Year: 1988
Authors: Steven Shugan

Microcomputers in Marketing
Journal: Marketing Science
Published Year: 1988
Authors: Steven Shugan

Channel of Distribution Profits when Channel Members Form Conjectures
Journal: Marketing Science
Published Year: 1988
Authors: Abel Jeuland Steven Shugan

REPLY: Managing Channel Profits: Comment
Journal: Marketing Science
Published Year: 1988
Authors: Abel Jeuland Steven Shugan

Estimating Brand Positioning Maps Using Supermarket Scanning Data
Journal: Journal of Marketing Research
Published Year: 1987
Authors: Steven Shugan

Implicit Understanding in Channels of Distribution
Journal: Management Science
Published Year: 1985
Authors: Steven Shugan

Price-Quality Relationships
Journal: Advances in Consumer Research
Published Year: 1984
Authors: Steven Shugan

Comments on 'Pricing a Product Line
Journal: Journal of Business
Published Year: 1984
Authors: Steven Shugan

Defensive Marketing Strategies
Journal: Marketing Science
Published Year: 1983
Authors: John Hauser Steven Shugan

Defensive Marketing Strategies
Journal: Marketing Science
Published Year: 1983
Authors: John Hauser Steven Shugan

Managing Channel Profits
Journal: Marketing Science
Published Year: 1983
Authors: Abel Jeuland Steven Shugan

Managing Channel Profits
Journal: Marketing Science
Published Year: 1983
Authors: Abel Jeuland Steven Shugan

The Cost of Thinking
Journal: Journal of Consumer Research
Published Year: 1980
Authors: Steven Shugan

Intensity Measures of Consumer Preference
Journal: Operations Research
Published Year: 1980
Authors: John Hauser Steven Shugan

Extended Conjoint Analysis with Intensity Measures and Computer Assisted Interviews: Applications to Telecommunications and Travel
Journal: Advances in Consumer Research
Published Year: 1977
Authors: J. Houser Steven Shugan
Title: Unknown
Published Year: 2012
Authors: Steven Shugan

Title: Unknown
Published Year: 2011
Authors: Steven Shugan

Explanations for Service Growth
Published Year: 1994
Authors: Richard Oliver Roland Rust Steven Shugan
Developed software package known as ARES. This instructional software package is A Retailing Environment Simulation
Published Year: 2011
Authors:

Developed software package known as SMS. This instructional software package is A Service Marketing Simulation
Published Year: 2011
Authors:

Developed software package, DEFMAP, which implements the estimation procedure in 'Estimating Brand Positioning Maps Using Supermarket Scanning Data'
Published Year: 2011
Authors: Steven Shugan

Developed the software package known as BankBucks. This instructional software package simulates the marketing activities of a service (specifically a
Published Year: 2011
Authors:
Warrington Directory