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Steven Mark Shugan

McKethan-Matherly Eminent Scholar Chair

(352) 273-3276

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About

Education

  • PhD - MEDS (Managerial Economics and Decision Sciences) Quantitative Methods Department, Northwestern University, 1978
  • MBA - Business Administration, Southern Illinois University, 1974
  • BS - Chemistry (Mathematics - 1 course from math major), Southern Illinois University, 1973

Research Interests

  • Normative Models of Competition
  • Services Marketing
  • Entertainment Marketing
  • Revenue Management
  • Markets For Evaluative Information
  • Models Of Selling And Product Policy
  • Channels Of Distribution

In The News

Courses Taught

Book Publications

  • Marketing & Managing Services
    Status: In Preparation; Not Yet Submitted
    Authors: Steven Shugan
  • BankBucks: A Services Marketing Simulation
    Status: Published
    Published Year: 1993
    Authors: Steven Shugan
  • Instructor Manual for Design and Marketing of New Products
    Status: Published
    Published Year: 1980
    Authors: Steven Shugan

Book Chapter Publications

Conference Proceeding Publications

Journal Article Publications

Other Publications

  • Title: Unknown
    Published Year: 2012
    Authors: Steven Shugan
  • Title: Unknown
    Published Year: 2011
    Authors: Steven Shugan
  • Explanations for Service Growth
    Status: Published
    Published Year: 1994
    Authors: Richard Oliver, Roland Rust, Steven Shugan

Software Publications

  • Developed software package known as ARES. This instructional software package is A Retailing Environment Simulation
    Published Year: 2011
    Authors:
  • Developed software package known as SMS. This instructional software package is A Service Marketing Simulation
    Published Year: 2011
    Authors:
  • Developed software package, DEFMAP, which implements the estimation procedure in 'Estimating Brand Positioning Maps Using Supermarket Scanning Data'
    Published Year: 2011
    Authors: Steven Shugan
  • Developed the software package known as BankBucks. This instructional software package simulates the marketing activities of a service (specifically a
    Published Year: 2011
    Authors:

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249C

(352) 273-3276

Email