Steven Mark Shugan

McKethan-Matherly Eminent Scholar Chair

(352) 273-3276

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Steven M. Shugan, the McKethan-Matherly Eminent Scholar & Professor at the University of Florida, teaches multivariate statistics, marketing models and advanced marketing management. His Ph.D. in Managerial Economics is from Northwestern University. He was formerly a full professor at University of Chicago (13 years), an assistant professor at the University of Rochester (2 years) and an instructor at SDA Bocconi, Milano. He has taught marketing, econometrics (Chicago), statistics (Florida) and computer science (Northwestern). He was editor-in-chief of Marketing Science (6 years), editor of Journal of Business and senior editor of International Research in Marketing. He has served on over 10 editorial boards including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Service Science, Journal of Service Research, Journal of Public Policy and Marketing, Management Science, and (for a short-time) Journal of Interactive Marketing. He has numerous publications (including 27 editorials & commentaries), made over one hundred professional presentations in over 22 countries.

He is an INFORMS fellow as well as an Inaugural Fellow of the Society for Marketing Science. He won several best paper awards (including twice: Marketing Science, Journal of Marketing, Journal of Retailing, finalist: Journal of Service Research, finalist: Journal of Marketing Research), and best teaching awards. He has won the INFORMS service award and been given awards by several universities. He has consulted for over twenty (20) different firms. He has testified as an expert witness in over a dozen legal matters for companies including Apple Computer and Oracle. He has written commercial software including a simulation game. He has served on numerous committees including the tenure and promotion committees at both the University of Chicago and the University of Florida (chair). He was past chairman of the INFORMS College on Marketing, twice organizer of the Marketing Science Conference, and chair of numerous dissertation committees. His current research includes services marketing (integrating operations), metrics, entertainment marketing, advance-selling, normative methods for modeling competition, markets for evaluative information, models of selling and product policy.

Expertise and interest areas

Education All years

PhD - MEDS (Managerial Economics and Decision Sciences) Quantitative Methods Department, Northwestern University, 1978
MBA - Business Administration, Southern Illinois University, 1974
BS - Chemistry (Mathematics - 1 course from math major), Southern Illinois University, 1973

News All Articles

Faculty News Roundup: Warrington professors’ successes in 2017-2018 — September 4, 2018 — Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. Fr...
Warrington marketing professor wins Churchill Award — May 7, 2018 — GAINESVILLE, Fla. – Steven Shugan, McKethan-Matherly Eminent Scholar and Professor of Marketing, was honored with the 2018 Churchill Awa...
Professors Shugan and Janiszewski named top research authors — December 12, 2017 — GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Steven M. Shugan and Russell Berrie Foundation Eminent Scholar Chris Janiszewski wer...
Eminent Scholar to receive one of Marketing’s top honors — February 18, 2016 — GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Dr. Steve Shugan will be one of four recipients of the 2016 Paul D. Converse Award,...

Courses taught Last 3 years

Market Decision Model (MAR7666)
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Multivar Statis Meth (MAR7626)
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Quant Data Analysis (MAR7628)
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PhD students advised Last 3 years

Frank Ethridge — 2021 — Current
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Hye Rin Kim — 2023 — Current
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Gillian Wheat — 2014 — 2025
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Guangzhi Chen — 2022 — 2024
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Guangzhi Chen — 2022 — 2023
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Marc Gilbert — 2021 — 2022
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Anurag Rallabandi — 2021 — 2021
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Taikgun Song — 2021 — 2021
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Taikgun Song — 2018 — 2021
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Professional service Last 5 years

Committee Member, INFORMS Fellows Institute for Operations Research and the Management Sciences — 2008 to Present
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Committee Member, ISMS Fellow Selection Committee — 2018 to Present
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Editor, On-line Meta Journal (www.marketingscience.org) — 2014 to Present
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Editorial Review Board Member, Journal of Service Research — 2022 to Present
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Task Force Member, Journal of Service Research — 2020 to Present
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Other, Marketing Science — 2024
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Other, The Communications of the Association for Information Systems — 2023 to 2024
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Chairperson, 2023 Frontiers in Service Conference — 2023
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Committee Member, Frontiers in Service Best Practitioner Paper Award — 2019 to 2023
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Committee Member, Publications Committee for The Institute for Operations Research and the Management Sciences. (INFORMS) — 2022 to 2023
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Editorial Review Board Member, INFORMS Service Science Editorial Board — 2022 to 2023
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Other, Journal of Marketing — 2023
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Other, Management Science — 2023
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, University of New South Wales — 2022
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Committee Member, INFORMS — 2021 to 2022
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Editorial Review Board Member, Various Universities — 2022
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Book/Textbook Reviewer/Referee, Management Science — 1987 to 2021
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Editorial Review Board Member, INFORMS strategy Science — 2020 to 2021
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Officer, INFORMS Strategy Science Editor Selection Committee — 2019 to 2021
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Committee Member, ISMS Fellows — 2019 to 2020
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Committee Member, Journal of Service Research (JSR) — 2020
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Committee Member, Odell Award Committee — 2019 to 2020
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Editorial Review Board Member, INFORMS Service Science Journal — 2014 to 2020
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Other, IJRM International Journal of Research in Marketing — 2018 to 2020
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Committee Member, INFORMS Organization Science EIC Committee — 2018 to 2019
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Committee Member, INFORMS Organization Science Review Committee — 2018 to 2019
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Editorial Review Board Member, Journal of Marketing — 1999 to 2019
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Other, IJRM International Journal of Research in Marketing — 2017 to 2019
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Book chapter publications Last 5 years

History of Market Structure (For a new revised edition of the book)
Status: Accepted

Published Year: 2023

Author: Steven Shugan
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Conference proceeding publications Last 5 years

Managing Seasonal Congestion
Status: Published

Published Year: 2020

Authors: Steven Shugan, Aydin Alptekinoğlu
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Journal article publications Last 5 years

Nonparametric Discrete Choice Experiments with Machine Learning Guided Adaptive Design
Status: Accepted

Published Year: 2023

Authors: Mingzhang Yin, Ruijiang Gao, Weiran Lin, Steven Shugan
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The Profitability of Purchase Limits During Shortages
Status: Published

Journal: Journal of Marketing Research

Published Year: 2022

Authors: Jihwan Moon, Steven Shugan
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Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable
Status: Published

Journal: Journal of Marketing Research

Published Year: 2020

Authors: Jihwan Moon, Steven Shugan
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Contact and other resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249C

(352) 273-3276

Steven Mark Shugan

Bio

Expertise and interest areas

Education All years

News All Articles

Courses taught Last 3 years

PhD students advised Last 3 years

Professional service Last 5 years

Book chapter publications Last 5 years

Conference proceeding publications Last 5 years

Journal article publications Last 5 years

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Warrington College of Business

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