Steven Mark Shugan

Steven Mark Shugan

McKethan-Matherly Eminent Scholar Chair

(352) 273-3276  |  Email

Contact details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249C

Bio

Education All years

  • PhD - MEDS (Managerial Economics and Decision Sciences) Quantitative Methods Department, Northwestern University, 1978
  • MBA - Business Administration, Southern Illinois University, 1974
  • BS - Chemistry (Mathematics - 1 course from math major), Southern Illinois University, 1973

Courses taught Last 3 years

  • Advanced DBA Research (MAN7978)
  • Advanced DBA Research (MAR7978)
  • Marketing Decision Models (MAR7666)
  • Multivariate Statistical Methods in Marketing (MAR7626)
  • Quant Data Analysis (MAR7628)

PhD students advised Last 3 years

  • Gillian Wheat — 2014 — Current
  • Guangzhi Chen — 2024 — Current
  • Hye Rin Kim — 2024 — Current
  • Taikgun Song — 2024 — Current
  • Zhiyu Zhang — 2024 — Current
  • Frank Ethridge — 2021 — 2025
  • Guangzhi Chen — 2022 — 2023
  • Marc Gilbert — 2021 — 2022

Professional service Last 5 years

Book chapter publications Last 5 years

  • Advance Selling Theory
    Status: Accepted
    Accepted Year: 2024
    Authors: Steven Shugan, Jinhong Xie
  • History of Market Structure (For a new revised edition of the book)
    Status: Accepted
    Published Year: 2023
    Author: Steven Shugan

Conference proceeding publications Last 5 years

  • The Shading Dilemma: Balancing Unbiased Expectations with Insufficient Information to Do So
    Status: Accepted
    Published Year: 2025
    Authors: Steven Shugan, Man Xie
  • Managing Seasonal Congestion
    Status: Published
    Published Year: 2020
    Authors: Steven Shugan, Aydin Alptekinoğlu

Journal article publications Last 5 years

  • Playing the Long Game: Strategic Price Adjustment Timing Under Inflation
    Status: Submitted
    Journal: Marketing Science
    Authors: Jihwan Moon, Steven Shugan
  • Rethinking Multicollinearity: An Antithetical Solution Concept for Marketing, Business, and AI Applications
    Status: Revised and Resubmitted
    Journal: Management Science
    Authors: Steven Shugan, Taikgun Song
  • Evaluating the Effectiveness of Grandfathering Strategies During Periods of Inflation
    Status: Revised and Resubmitted
    Journal: Marketing Science
    Authors: Jihwan Moon, Steven Shugan
  • Theory vs. Practice: Uncovering Respectable and Controversial Strategies for Online Negative Review Management
    Status: Revised and Resubmitted
    Journal: Journal of Interactive Marketing
    Authors: Steven Shugan, Man Xie
  • Nonparametric Discrete Choice Experiments with Machine Learning Guided Adaptive Design
    Status: Accepted
    Published Year: 2023
    Authors: Mingzhang Yin, Ruijiang Gao, Weiran Lin, Steven Shugan
  • The Profitability of Purchase Limits During Shortages
    Status: Published
    Journal: Journal of Marketing Research
    Published Year: 2022
    Authors: Jihwan Moon, Steven Shugan
  • Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable
    Status: Published
    Journal: Journal of Marketing Research
    Published Year: 2020
    Authors: Jihwan Moon, Steven Shugan