Portrait Photo

Chris Janiszewski

Russell Berrie Eminent Scholar Chair
University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155 Gainesville FL 32611
Stuzin Hall 255B
(352) 273-3281

Education

PhD - Marketing, Northwestern University, 1987
BBA - Marketing, University of Wisconsin - Madison, 1983

Research Areas

Price Perception, Branding, Consumer Learning, Perceived Value
Too Many Views to Capture: Reference Set Effects in Human Judgment
Published Year: 2010
Authors: Chris Janiszewski

Goal-directed Perception
Published Year: 2008
Authors: Chris Janiszewski

Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors
Published Year: 2007
Authors: Chris Janiszewski
Customization Can Improve Your Performance: The Motivational Consequences of Self-Expressive Product Customization
Journal: Journal of Marketing Research
Published Year: 2017
Authors: Ulrike Kaiser Martin Schreier Chris Janiszewski

Hedonic Escalation: When Food Just Taste Better and Better
Journal: Journal of Consumer Research
Published Year: 2016
Authors: Cammy Crolic Chris Janiszewski

Exploring Differences between Conscious and Unconscious Goal Pursuit
Journal: Journal of Consumer Research
Published Year: 2016
Authors: Juliano Laran Anthony Salerno Chris Janiszewski

The Value of Time
Journal: Journal of Consumer Research
Published Year: 2015
Authors: Anouk Festjens Chris Janiszewski

Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals
Journal: Journal of Consumer Research
Accepted Year: 2015
Authors: Anthony Salerno Juliano Laran Chris Janiszewski

A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Eva Buechel Chris Janiszewski

Strengthening the Influence of Advertised Reference Prices through Information Priming
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Christina Kan Donald Lichtenstein Susan Jung Grant Chris Janiszewski

Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Anthony Salerno Juliano Laran Chris Janiszewski

Content and Process Priming: A Review
Journal: Journal of Consumer Psychology
Published Year: 2013
Authors: Robert Wyer Chris Janiszewski

The Desire for Consumption Knowledge
Journal: Journal of Consumer Research
Published Year: 2013
Authors: Joshua Clarkson Melissa Cinelli Chris Janiszewski

The Influence of Selective Attention and Inattention to Products on Subsequent Choice
Journal: Journal of Consumer Research
Published Year: 2013
Authors: Andrew Kuo Nader Tavassoli Chris Janiszewski

A Goal-Based Model of Product Evaluation and Choice
Journal: Journal of Consumer Research
Published Year: 2012
Authors: Stijn van Osselaer Chris Janiszewski

The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
Journal: Journal of Marketing
Published Year: 2012
Authors: Gina Mohr Donald Lichtenstein Chris Janiszewski

Affect-Gating
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Dan King Chris Janiszewski

The Sources and Consequences of the Fluent Processing of Numbers
Journal: Journal of Marketing Research
Published Year: 2011
Authors: Dan King Chris Janiszewski

Work or Fun? How Task Construal and Completion Influence Regulatory Behavior
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Juliano Laran CHris Janiszewski

Letting Good Opportunities Pass Us By: Examining the Role of Mindset in Goal Pursuit
Journal: Journal of Consumer Research
Published Year: 2010
Authors: J. Belyavsky R. LeBoeuf C. Janiszewski

Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
Journal: Journal of Consumer Research
Published Year: 2010
Authors: S. Sweldens S. van Osselaer C. Janiszewski

Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
Journal: Journal of Consumer Research
Published Year: 2009
Authors: J. Laran C. Janiszewski

The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
Journal: Journal of Consumer Research
Published Year: 2009
Authors: E. Chandon C. Janiszewski

Context-Dependent Effects of Goal Primes
Journal: Journal of Consumer Research
Published Year: 2008
Authors: J. Laran M. Cunha C. Janiszewski

A Theoretical Framework for Goal-based Choice and for Prescriptive Analysis
Journal: Marketing Letters
Published Year: 2008
Authors: K. Carlson R. Keeney D. Krantz H. Kunreuther C. Janiszewski

Judgments about Judgments: The Dissociation of Consideration Price and Willingness to Purchase Judgments
Journal: Journal of Experimental Psychology: General
Published Year: 2008
Authors: D Lichtenstein J Belyavsky C Janiszewski

Attentional Contrast during Sequential Judgments: An Examination of the Number-of-Levels Effect
Journal: Journal of Marketing Research
Published Year: 2008
Authors: Els De Wilde A. Cooke C. Janiszewski

Protection of Prior Learning in Complex Consumer Learning Environments
Journal: Journal of Consumer Research
Published Year: 2008
Authors: M. Cunha J. Laren C. Janiszewski

Anchor Precision Influences the Amount of Adjustment
Journal: Psychological Science
Published Year: 2008
Authors: D. Uy Chris Janiszewski

Transfer Appropriate Processing, Response Fluency, and the Mere Measurement Effect
Journal: Journal of Marketing Research
Published Year: 2007
Authors: E. Chandon Chris Janiszewski

The Neglect of Prescreening Information in a Two-Stage Decision Process
Journal: Journal of Marketing Research
Published Year: 2006
Authors: A. Chakravarti G. Ulkumen C. Janiszewski

The Influence of Avatars on Online Consumer Shopping Behavior
Journal: Journal of Marketing
Published Year: 2006
Authors: M. Holzwarth M. Neumann C. Janiszewski

Behavior Activation is Not Enough
Journal: Journal of Consumer Psychology
Published Year: 2005
Authors: Stijn van Osselaer Chris Janiszewski

Choice Based on Goals
Journal: Marketing Letters
Published Year: 2005
Authors: Stijn van Osselaer S. Ramanathan M. Campbell J. Cohen J. Dale

When are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity
Journal: Journal of Consumer Research
Published Year: 2004
Authors: T. Meyvis C. Janiszewski

Stimulus Context and the Formation of Consumer Ideals
Journal: Journal of Consumer Research
Published Year: 2004
Authors: A. Cooke S. Nasco M. Cunha Jr. E. de Wilde C. Janiszewski

Stimulus Generalization in Two Associative Learning Processes
Journal: Journal of Experimental Psychology: Learning, Memory, and Cognition
Published Year: 2004
Authors: S. van Osselaer M. Cunha Jr. C. Janiszewski

The Influence of Generic Advertising on Brand Preference
Journal: Journal of Consumer Research
Published Year: 2004
Authors: A. Chakravarti C. Janiszewski

The Influence of Price Discount Framing on the Evaluation of a Product Bundle
Journal: Journal of Consumer Research
Published Year: 2004
Authors: M. Cunha Jr. Chris Janiszewski

Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects
Journal: Journal of Consumer Research
Published Year: 2003
Authors: T. Silk A. Cooke Chris Janiszewski

The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Journal: Journal of Consumer Research
Published Year: 2003
Authors: A. Chakravarti C. Janiszewski

A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal: Journal of Consumer Research
Published Year: 2003
Authors: H. Noel A. Sawyer Chris Janiszewski

Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Journal: Journal of Consumer Research
Published Year: 2002
Authors: T. Meyvis C. Janiszewski

Two Ways of Learning Brand Associations
Journal: Journal of Consumer Research
Published Year: 2001
Authors: S. van Osselaer C. Janiszewski

Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Journal: Journal of Consumer Research
Published Year: 2001
Authors: T. Meyvis Chris Janiszewski

A Connectionist Model of Brand-Quality Associations
Journal: Journal of Marketing Research
Published Year: 2000
Authors: S. van Osselaer Chris Janiszewski

A Range Theory Account of Price Perception
Journal: Journal of Consumer Research
Published Year: 1999
Authors: D. Lichtenstein Chris Janiszewski

The Influence of Display Characteristics on Visual Exploratory Search Behavior
Journal: Journal of Consumer Research
Published Year: 1998
Authors: Chris Janiszewski

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal: Journal of Marketing
Published Year: 1997
Authors: J. Alba J. Lynch Jr. B. Weitz R. Lutz C. Janiszewski

Preattentive Mere Exposure Effects
Journal: Journal of Consumer Research
Published Year: 1993
Authors: Chris Janiszewski

The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Journal: Journal of Consumer Research
Published Year: 1993
Authors: L. Warlop Chris Janiszewski

The Influence of Nonattended Material on the Processing of Advertising Claims
Journal: Journal of Marketing Research
Published Year: 1990
Authors: Chris Janiszewski

The Influence of Print Advertisement Organization on Affect toward a Brand Name
Journal: Journal of Consumer Research
Published Year: 1990
Authors: Chris Janiszewski

Overcoming Obstacles to Interpersonal Compliance: A Principle of Message Construction
Journal: Human Communication Research
Published Year: 1989
Authors: M. Roloff C. Janiszewski

Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
Journal: Journal of Marketing Research
Published Year: 1989
Authors: C. Allen C. Janiszewski

Acquiring Resources from Intimates When Obligation Substitutes for Persuasion
Journal: Human Communication Research
Published Year: 1988
Authors: M. Roloff M. McGrath C. Burns L. Manrai C. Janiszewski

Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought
Journal: Journal of Consumer Research
Published Year: 1988
Authors: Chris Janiszewski
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