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Chris Janiszewski

Russell Berrie Eminent Scholar Chair

(352) 273-3281

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Education

  • PhD - Marketing, Northwestern University, 1987
  • BBA - Marketing, University of Wisconsin - Madison, 1983

Research Interests

  • Branding
  • Price Perception
  • Consumer Learning
  • Perceived Value

In The News

Last 3 years

Courses Taught

  • Perspect Consumer Beh (MAR7507)
Last 3 years

Phd Students Advised

Last 5 years

Professional Service

  • Associate Editor, Journal of Consumer Psychology — 2018 to Present
  • Associate Editor, Journal of Consumer Research — 2014 to Present
  • Editorial Review Board Member, Journal of Marketing Research — 2016 to Present
Last 5 years

Journal Article Publications

  • The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit
    Status: Published
    Journal: Unknown
    Published Year: 2018
    Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski
  • Customization Can Improve Your Performance: The Motivational Consequences of Self-Expressive Product Customization
    Status: Published
    Journal: Unknown
    Published Year: 2017
    Authors: Ulrike Kaiser, Martin Schreier, Chris Janiszewski
  • Hedonic Escalation: When Food Just Taste Better and Better
    Status: Published
    Journal: Unknown
    Published Year: 2016
    Authors: Cammy Crolic, Chris Janiszewski
  • Exploring Differences between Conscious and Unconscious Goal Pursuit
    Status: Published
    Journal: Unknown
    Published Year: 2016
    Authors: Juliano Laran, Anthony Salerno, Chris Janiszewski

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

(352) 273-3281

Email

Other Resources