- PhD - Marketing, Northwestern University, 1987
- BBA - Marketing, University of Wisconsin - Madison, 1983
Education
Research Interests
- Branding
- Price Perception
- Consumer Learning
- Perceived Value
In The News
Last 3 years
Courses Taught
- Perspect Consumer Beh (MAR7507)
Last 3 years
Phd Students Advised
Last 5 years
Professional Service
- Associate Editor, Journal of Consumer Psychology — 2018 to Present
- Associate Editor, Journal of Consumer Research — 2014 to Present
- Editorial Review Board Member, Journal of Marketing Research — 2016 to Present
Last 5 years
Journal Article Publications
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The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit
Status: PublishedJournal: UnknownPublished Year: 2018Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski
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Customization Can Improve Your Performance: The Motivational Consequences of Self-Expressive Product Customization
Status: PublishedJournal: UnknownPublished Year: 2017Authors: Ulrike Kaiser, Martin Schreier, Chris Janiszewski
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Hedonic Escalation: When Food Just Taste Better and Better
Status: PublishedJournal: UnknownPublished Year: 2016Authors: Cammy Crolic, Chris Janiszewski
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Exploring Differences between Conscious and Unconscious Goal Pursuit
Status: PublishedJournal: UnknownPublished Year: 2016Authors: Juliano Laran, Anthony Salerno, Chris Janiszewski
Contact Details
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B
(352) 273-3281