Christopher A Janiszewski

Russell Berrie Eminent Scholar Chair

Business Phone:
(352) 273-3281

Business Email

CV
Contact Details

Education

PhD - Marketing, Northwestern University, 1987
BBA - Marketing, University of Wisconsin - Madison, 1983

Research Interests

Price Perception
Branding
Consumer Learning
Perceived Value

Courses Taught

Book Chapter Publications

Too Many Views to Capture: Reference Set Effects in Human Judgment
Published Year: 2010
Authors: Chris Janiszewski
Goal-directed Perception
Published Year: 2008
Authors: Chris Janiszewski
Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors
Published Year: 2007
Authors: Chris Janiszewski

Journal Article Publications

The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit
Journal: Journal of Consumer Research
Published Year: 2018
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski
Customization Can Improve Your Performance: The Motivational Consequences of Self-Expressive Product Customization
Journal: Journal of Marketing Research
Published Year: 2017
Authors: Ulrike Kaiser, Martin Schreier, Chris Janiszewski
Hedonic Escalation: When Food Just Taste Better and Better
Journal: Journal of Consumer Research
Published Year: 2016
Authors: Cammy Crolic, Chris Janiszewski
Exploring Differences between Conscious and Unconscious Goal Pursuit
Journal: Journal of Consumer Research
Published Year: 2016
Authors: Juliano Laran, Anthony Salerno, Chris Janiszewski
The Value of Time
Journal: Journal of Consumer Research
Published Year: 2015
Authors: Anouk Festjens, Chris Janiszewski
Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals
Journal: Journal of Consumer Research
Accepted Year: 2015
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski
A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Eva Buechel, Chris Janiszewski
Exploring Differences between Conscious and Nonconscious Goal Pursuit
Journal: Unknown
Authors: Juliano Laran, Anthony Salerno, Chris Janiszewski
It Just Gets Better and Better: The Development of Sensitization for Food Consumption
Journal: Unknown
Authors: Cammy Schulz, Chris Janiszewski
Strengthening the Influence of Advertised Reference Prices through Information Priming
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Christina Kan, Donald Lichtenstein, Susan Jung Grant, Chris Janiszewski
The Influence of Pride and Goal Salience on Self-Regulation
Journal: Unknown
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski
The More the Merrier? The Impact of Multiple Implementation Intentions on Goal Pursuit
Journal: Unknown
Authors: Julia Bayuk, Chris Janiszewski
Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski
Content and Process Priming: A Review
Journal: Journal of Consumer Psychology
Published Year: 2013
Authors: Robert Wyer, Chris Janiszewski
The Desire for Consumption Knowledge
Journal: Journal of Consumer Research
Published Year: 2013
Authors: Joshua Clarkson, Melissa Cinelli, Chris Janiszewski
The Influence of Selective Attention and Inattention to Products on Subsequent Choice
Journal: Journal of Consumer Research
Published Year: 2013
Authors: Andrew Kuo, Nader Tavassoli, Chris Janiszewski
A Goal-Based Model of Product Evaluation and Choice
Journal: Journal of Consumer Research
Published Year: 2012
Authors: Stijn van Osselaer, Chris Janiszewski
The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
Journal: Journal of Marketing
Published Year: 2012
Authors: Gina Mohr, Donald Lichtenstein, Chris Janiszewski
Affect-Gating
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Dan King, Chris Janiszewski
The Sources and Consequences of the Fluent Processing of Numbers
Journal: Journal of Marketing Research
Published Year: 2011
Authors: Dan King, Chris Janiszewski
Work or Fun? How Task Construal and Completion Influence Regulatory Behavior
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Juliano Laran, Chris Janiszewski
Letting Good Opportunities Pass Us By: Examining the Role of Mindset in Goal Pursuit
Journal: Journal of Consumer Research
Published Year: 2010
Authors: J. Belyavsky, R. LeBoeuf, C. Janiszewski
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
Journal: Journal of Consumer Research
Published Year: 2010
Authors: S. Sweldens, S. van Osselaer, C. Janiszewski
Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
Journal: Journal of Consumer Research
Published Year: 2009
Authors: J. Laran, C. Janiszewski
The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
Journal: Journal of Consumer Research
Published Year: 2009
Authors: E. Chandon, C. Janiszewski
Context-Dependent Effects of Goal Primes
Journal: Journal of Consumer Research
Published Year: 2008
Authors: J. Laran, M. Cunha, C. Janiszewski
A Theoretical Framework for Goal-based Choice and for Prescriptive Analysis
Journal: Marketing Letters
Published Year: 2008
Authors: K. Carlson, R. Keeney, D. Krantz, H. Kunreuther, C. Janiszewski
Judgments about Judgments: The Dissociation of Consideration Price and Willingness to Purchase Judgments
Journal: Journal of Experimental Psychology: General
Published Year: 2008
Authors: D Lichtenstein, J Belyavsky, C Janiszewski
Attentional Contrast during Sequential Judgments: An Examination of the Number-of-Levels Effect
Journal: Journal of Marketing Research
Published Year: 2008
Authors: Els De Wilde, A. Cooke, C. Janiszewski
Protection of Prior Learning in Complex Consumer Learning Environments
Journal: Journal of Consumer Research
Published Year: 2008
Authors: M. Cunha, J. Laren, C. Janiszewski
Anchor Precision Influences the Amount of Adjustment
Journal: Psychological Science
Published Year: 2008
Authors: D. Uy, Chris Janiszewski
Transfer Appropriate Processing, Response Fluency, and the Mere Measurement Effect
Journal: Journal of Marketing Research
Published Year: 2007
Authors: E. Chandon, Chris Janiszewski
The Neglect of Prescreening Information in a Two-Stage Decision Process
Journal: Journal of Marketing Research
Published Year: 2006
Authors: A. Chakravarti, G. Ulkumen, C. Janiszewski
The Influence of Avatars on Online Consumer Shopping Behavior
Journal: Journal of Marketing
Published Year: 2006
Authors: M. Holzwarth, M. Neumann, C. Janiszewski
Behavior Activation is Not Enough
Journal: Journal of Consumer Psychology
Published Year: 2005
Authors: Stijn van Osselaer, Chris Janiszewski
Choice Based on Goals
Journal: Marketing Letters
Published Year: 2005
Authors: Stijn van Osselaer, S. Ramanathan, M. Campbell, J. Cohen, J. Dale
When are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity
Journal: Journal of Consumer Research
Published Year: 2004
Authors: T. Meyvis, C. Janiszewski
Stimulus Context and the Formation of Consumer Ideals
Journal: Journal of Consumer Research
Published Year: 2004
Authors: A. Cooke, S. Nasco, M. Cunha Jr., E. de Wilde, C. Janiszewski
Stimulus Generalization in Two Associative Learning Processes
Journal: Journal of Experimental Psychology: Learning, Memory, and Cognition
Published Year: 2004
Authors: S. van Osselaer, M. Cunha Jr., C. Janiszewski
The Influence of Generic Advertising on Brand Preference
Journal: Journal of Consumer Research
Published Year: 2004
Authors: A. Chakravarti, C. Janiszewski
The Influence of Price Discount Framing on the Evaluation of a Product Bundle
Journal: Journal of Consumer Research
Published Year: 2004
Authors: M. Cunha Jr., Chris Janiszewski
Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects
Journal: Journal of Consumer Research
Published Year: 2003
Authors: T. Silk, A. Cooke, Chris Janiszewski
The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Journal: Journal of Consumer Research
Published Year: 2003
Authors: A. Chakravarti, C. Janiszewski
A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal: Journal of Consumer Research
Published Year: 2003
Authors: H. Noel, A. Sawyer, Chris Janiszewski
Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Journal: Journal of Consumer Research
Published Year: 2002
Authors: T. Meyvis, C. Janiszewski
Two Ways of Learning Brand Associations
Journal: Journal of Consumer Research
Published Year: 2001
Authors: S. van Osselaer, C. Janiszewski
Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Journal: Journal of Consumer Research
Published Year: 2001
Authors: T. Meyvis, Chris Janiszewski
A Connectionist Model of Brand-Quality Associations
Journal: Journal of Marketing Research
Published Year: 2000
Authors: S. van Osselaer, Chris Janiszewski
A Range Theory Account of Price Perception
Journal: Journal of Consumer Research
Published Year: 1999
Authors: D. Lichtenstein, Chris Janiszewski
The Influence of Display Characteristics on Visual Exploratory Search Behavior
Journal: Journal of Consumer Research
Published Year: 1998
Authors: Chris Janiszewski
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal: Journal of Marketing
Published Year: 1997
Authors: J. Alba, J. Lynch Jr., B. Weitz, R. Lutz, C. Janiszewski
Preattentive Mere Exposure Effects
Journal: Journal of Consumer Research
Published Year: 1993
Authors: Chris Janiszewski
The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Journal: Journal of Consumer Research
Published Year: 1993
Authors: L. Warlop, Chris Janiszewski
The Influence of Nonattended Material on the Processing of Advertising Claims
Journal: Journal of Marketing Research
Published Year: 1990
Authors: Chris Janiszewski
The Influence of Print Advertisement Organization on Affect toward a Brand Name
Journal: Journal of Consumer Research
Published Year: 1990
Authors: Chris Janiszewski
Overcoming Obstacles to Interpersonal Compliance: A Principle of Message Construction
Journal: Human Communication Research
Published Year: 1989
Authors: M. Roloff, C. Janiszewski
Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
Journal: Journal of Marketing Research
Published Year: 1989
Authors: C. Allen, C. Janiszewski
Acquiring Resources from Intimates When Obligation Substitutes for Persuasion
Journal: Human Communication Research
Published Year: 1988
Authors: M. Roloff, M. McGrath, C. Burns, L. Manrai, C. Janiszewski
Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought
Journal: Journal of Consumer Research
Published Year: 1988
Authors: Chris Janiszewski

Contact Details

Business Address:
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

Business Phone:
(352) 273-3281

Business Email

Christopher A Janiszewski

Education

Research Interests

Courses Taught

Book Chapter Publications

Journal Article Publications

Contact Details

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