Portrait Photo

Chris Janiszewski

Russell Berrie Eminent Scholar Chair

(352) 328-6087



  • PhD - Marketing, Northwestern University, 1987
  • BBA - Marketing, University of Wisconsin - Madison, 1983

Research Interests

  • Branding
  • Price Perception
  • Consumer Learning
  • Perceived Value

In The News

Courses Taught

Book Chapter Publications

  • Too Many Views to Capture: Reference Set Effects in Human Judgment
    Status: Published
    Published Year: 2010
    Authors: Chris Janiszewski
  • Goal-directed Perception
    Status: Published
    Published Year: 2008
    Authors: Chris Janiszewski
  • Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors
    Status: Published
    Published Year: 2007
    Authors: Chris Janiszewski

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

(352) 328-6087


Other Resources