- PhD - Marketing, Northwestern University, 1987
- BBA - Marketing, University of Wisconsin - Madison, 1983
Education
Research Interests
- Branding
- Price Perception
- Consumer Learning
- Perceived Value
In The News
- Chris Janiszewski named an Association for Consumer Research Fellow — October 29, 2018 — GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florid...minute
- Faculty News Roundup: Warrington professors’ successes in 2017-2018 — September 4, 2018 — Over the 2017-2018 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world. Fr...minute
- Warrington marketing professor named UF Research Foundation Professor — April 19, 2018 — GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair, was one of 33 faculty members at the University of Flor...minute
- Professors Shugan and Janiszewski named top research authors — December 12, 2017 — GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Steven M. Shugan and Russell Berrie Foundation Eminent Scholar Chris Janiszewski wer...minute
- Why you can't stop eating salted caramel, according to science — November 28, 2017 — Tis’ the season for sweet treats. For many, that means indulging in goodies with salted caramel. Russell Berrie Foundation Eminent Sc...minute
- Warrington marketing faculty rank in the top 5 in per capita research productivity among publics — November 20, 2017 — GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research producti...minute
- Warrington scholars rank in top 20 in research productivity among U.S. publics — February 4, 2016 — GAINESVILLE, Fla. – The faculty of the Warrington College of Business ranked 17th in research productivity among U.S. public business scho...minute
- Warrington faculty ranks in top 20 in productivity among U.S. publics — April 1, 2014 — GAINESVILLE, Fla. – The faculty of the Warrington College of Business Administration ranked 18th in research productivity among U.S. publi...minute
- Janiszewski models research excellence, brings along new generation — October 30, 2009 — Gainesville, Fla. – Chris Janiszewski, J.C. Penney Professor of Marketing at the Warrington College of Business Administration, has previo...minute
- Janiszewski tapped as new ACR President — October 11, 2007 — Gainesville, Fla. – Chris Janiszewski, Faricy Professor of Marketing at the Warrington College of Business Administration, has been electe...minute
Courses Taught
- Perspect Consumer Beh ( MAR7507 ) — Spring 2020
- Perspect Consumer Beh ( MAR7507 ) — Spring 2019
- Perspect Consumer Beh ( MAR7507 ) — Fall 2017
- Perspectives on Consumer Behavior ( MAR7507 ) — Fall 2016
- Marketing Management ( MAR4803 ) — Fall 2015
- Perspectives on Consumer Behavior ( MAR7507 ) — Fall 2015
- Perspectives on Consumer Behavior ( MAR7507 ) — Fall 2014
- Marketing Management ( MAR4803 ) — Fall 2013
- Perspectives on Consumer Behavior ( MAR7507 ) — Fall 2013
- Perspectives on Consumer Behavior ( MAR7507 ) — Fall 2012
- Marketing Management ( MAR4803 ) — Fall 2011
- Perspectives on Consumer Behavior ( MAR7507 ) — Fall 2011
- Perspectives on Consumer Behavior ( MAR7507 ) — Fall 2010
Book Chapter Publications
- Too Many Views to Capture: Reference Set Effects in Human Judgment
Status: Published
Published Year: 2010
Authors: Chris Janiszewski - Goal-directed Perception
Status: Published
Published Year: 2008
Authors: Chris Janiszewski - Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors
Status: Published
Published Year: 2007
Authors: Chris Janiszewski - No results match your search criteria.
Journal Article Publications
- The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit
Status: Published
Journal: Journal of Consumer Research
Published Year: 2018
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski - Customization Can Improve Your Performance: The Motivational Consequences of Self-Expressive Product Customization
Status: Published
Journal: Journal of Marketing Research
Published Year: 2017
Authors: Ulrike Kaiser, Martin Schreier, Chris Janiszewski - Hedonic Escalation: When Food Just Taste Better and Better
Status: Published
Journal: Journal of Consumer Research
Published Year: 2016
Authors: Cammy Crolic, Chris Janiszewski - Exploring Differences between Conscious and Unconscious Goal Pursuit
Status: Published
Journal: Journal of Consumer Research
Published Year: 2016
Authors: Juliano Laran, Anthony Salerno, Chris Janiszewski - The Value of Time
Status: Published
Journal: Journal of Consumer Research
Published Year: 2015
Authors: Anouk Festjens, Chris Janiszewski - Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals
Status: Accepted
Journal: Journal of Consumer Research
Accepted Year: 2015
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski - A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort
Status: Published
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Eva Buechel, Chris Janiszewski - Exploring Differences between Conscious and Nonconscious Goal Pursuit
Status: Working Paper
Journal: Unknown
Authors: Juliano Laran, Anthony Salerno, Chris Janiszewski - It Just Gets Better and Better: The Development of Sensitization for Food Consumption
Status: Working Paper
Journal: Unknown
Authors: Cammy Schulz, Chris Janiszewski - Strengthening the Influence of Advertised Reference Prices through Information Priming
Status: Published
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Christina Kan, Donald Lichtenstein, Susan Jung Grant, Chris Janiszewski - The Influence of Pride and Goal Salience on Self-Regulation
Status: Working Paper
Journal: Unknown
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski - The More the Merrier? The Impact of Multiple Implementation Intentions on Goal Pursuit
Status: Working Paper
Journal: Unknown
Authors: Julia Bayuk, Chris Janiszewski - Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge
Status: Published
Journal: Journal of Consumer Research
Published Year: 2014
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski - Content and Process Priming: A Review
Status: Published
Journal: Journal of Consumer Psychology
Published Year: 2013
Authors: Robert Wyer, Chris Janiszewski - The Desire for Consumption Knowledge
Status: Published
Journal: Journal of Consumer Research
Published Year: 2013
Authors: Joshua Clarkson, Melissa Cinelli, Chris Janiszewski - The Influence of Selective Attention and Inattention to Products on Subsequent Choice
Status: Published
Journal: Journal of Consumer Research
Published Year: 2013
Authors: Andrew Kuo, Nader Tavassoli, Chris Janiszewski - A Goal-Based Model of Product Evaluation and Choice
Status: Published
Journal: Journal of Consumer Research
Published Year: 2012
Authors: Stijn van Osselaer, Chris Janiszewski - The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
Status: Published
Journal: Journal of Marketing
Published Year: 2012
Authors: Gina Mohr, Donald Lichtenstein, Chris Janiszewski - Affect-Gating
Status: Published
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Dan King, Chris Janiszewski - The Sources and Consequences of the Fluent Processing of Numbers
Status: Published
Journal: Journal of Marketing Research
Published Year: 2011
Authors: Dan King, Chris Janiszewski - Work or Fun? How Task Construal and Completion Influence Regulatory Behavior
Status: Published
Journal: Journal of Consumer Research
Published Year: 2011
Authors: Juliano Laran, Chris Janiszewski - Letting Good Opportunities Pass Us By: Examining the Role of Mindset in Goal Pursuit
Status: Published
Journal: Journal of Consumer Research
Published Year: 2010
Authors: J. Belyavsky, R. LeBoeuf, C. Janiszewski - Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
Status: Published
Journal: Journal of Consumer Research
Published Year: 2010
Authors: S. Sweldens, S. van Osselaer, C. Janiszewski - Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
Status: Published
Journal: Journal of Consumer Research
Published Year: 2009
Authors: J. Laran, C. Janiszewski - The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
Status: Published
Journal: Journal of Consumer Research
Published Year: 2009
Authors: E. Chandon, C. Janiszewski - Context-Dependent Effects of Goal Primes
Status: Published
Journal: Journal of Consumer Research
Published Year: 2008
Authors: J. Laran, M. Cunha, C. Janiszewski - A Theoretical Framework for Goal-based Choice and for Prescriptive Analysis
Status: Published
Journal: Marketing Letters
Published Year: 2008
Authors: K. Carlson, R. Keeney, D. Krantz, H. Kunreuther, C. Janiszewski - Judgments about Judgments: The Dissociation of Consideration Price and Willingness to Purchase Judgments
Status: Published
Journal: Journal of Experimental Psychology: General
Published Year: 2008
Authors: D Lichtenstein, J Belyavsky, C Janiszewski - Attentional Contrast during Sequential Judgments: An Examination of the Number-of-Levels Effect
Status: Published
Journal: Journal of Marketing Research
Published Year: 2008
Authors: Els De Wilde, A. Cooke, C. Janiszewski - Protection of Prior Learning in Complex Consumer Learning Environments
Status: Published
Journal: Journal of Consumer Research
Published Year: 2008
Authors: M. Cunha, J. Laren, C. Janiszewski - Anchor Precision Influences the Amount of Adjustment
Status: Published
Journal: Psychological Science
Published Year: 2008
Authors: D. Uy, Chris Janiszewski - Transfer Appropriate Processing, Response Fluency, and the Mere Measurement Effect
Status: Published
Journal: Journal of Marketing Research
Published Year: 2007
Authors: E. Chandon, Chris Janiszewski - The Neglect of Prescreening Information in a Two-Stage Decision Process
Status: Published
Journal: Journal of Marketing Research
Published Year: 2006
Authors: A. Chakravarti, G. Ulkumen, C. Janiszewski - The Influence of Avatars on Online Consumer Shopping Behavior
Status: Published
Journal: Journal of Marketing
Published Year: 2006
Authors: M. Holzwarth, M. Neumann, C. Janiszewski - Behavior Activation is Not Enough
Status: Published
Journal: Journal of Consumer Psychology
Published Year: 2005
Authors: Stijn van Osselaer, Chris Janiszewski - Choice Based on Goals
Status: Published
Journal: Marketing Letters
Published Year: 2005
Authors: Stijn van Osselaer, S. Ramanathan, M. Campbell, J. Cohen, J. Dale - When are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity
Status: Published
Journal: Journal of Consumer Research
Published Year: 2004
Authors: T. Meyvis, C. Janiszewski - Stimulus Context and the Formation of Consumer Ideals
Status: Published
Journal: Journal of Consumer Research
Published Year: 2004
Authors: A. Cooke, S. Nasco, M. Cunha Jr., E. de Wilde, C. Janiszewski - Stimulus Generalization in Two Associative Learning Processes
Status: Published
Journal: Journal of Experimental Psychology: Learning, Memory, and Cognition
Published Year: 2004
Authors: S. van Osselaer, M. Cunha Jr., C. Janiszewski - The Influence of Generic Advertising on Brand Preference
Status: Published
Journal: Journal of Consumer Research
Published Year: 2004
Authors: A. Chakravarti, C. Janiszewski - The Influence of Price Discount Framing on the Evaluation of a Product Bundle
Status: Published
Journal: Journal of Consumer Research
Published Year: 2004
Authors: M. Cunha Jr., Chris Janiszewski - Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects
Status: Published
Journal: Journal of Consumer Research
Published Year: 2003
Authors: T. Silk, A. Cooke, Chris Janiszewski - The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Status: Published
Journal: Journal of Consumer Research
Published Year: 2003
Authors: A. Chakravarti, C. Janiszewski - A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Status: Published
Journal: Journal of Consumer Research
Published Year: 2003
Authors: H. Noel, A. Sawyer, Chris Janiszewski - Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Status: Published
Journal: Journal of Consumer Research
Published Year: 2002
Authors: T. Meyvis, C. Janiszewski - Two Ways of Learning Brand Associations
Status: Published
Journal: Journal of Consumer Research
Published Year: 2001
Authors: S. van Osselaer, C. Janiszewski - Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Status: Published
Journal: Journal of Consumer Research
Published Year: 2001
Authors: T. Meyvis, Chris Janiszewski - A Connectionist Model of Brand-Quality Associations
Status: Published
Journal: Journal of Marketing Research
Published Year: 2000
Authors: S. van Osselaer, Chris Janiszewski - A Range Theory Account of Price Perception
Status: Published
Journal: Journal of Consumer Research
Published Year: 1999
Authors: D. Lichtenstein, Chris Janiszewski - The Influence of Display Characteristics on Visual Exploratory Search Behavior
Status: Published
Journal: Journal of Consumer Research
Published Year: 1998
Authors: Chris Janiszewski - Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Status: Published
Journal: Journal of Marketing
Published Year: 1997
Authors: J. Alba, J. Lynch Jr., B. Weitz, R. Lutz, C. Janiszewski - Preattentive Mere Exposure Effects
Status: Published
Journal: Journal of Consumer Research
Published Year: 1993
Authors: Chris Janiszewski - The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Status: Published
Journal: Journal of Consumer Research
Published Year: 1993
Authors: L. Warlop, Chris Janiszewski - The Influence of Nonattended Material on the Processing of Advertising Claims
Status: Published
Journal: Journal of Marketing Research
Published Year: 1990
Authors: Chris Janiszewski - The Influence of Print Advertisement Organization on Affect toward a Brand Name
Status: Published
Journal: Journal of Consumer Research
Published Year: 1990
Authors: Chris Janiszewski - Overcoming Obstacles to Interpersonal Compliance: A Principle of Message Construction
Status: Published
Journal: Human Communication Research
Published Year: 1989
Authors: M. Roloff, C. Janiszewski - Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
Status: Published
Journal: Journal of Marketing Research
Published Year: 1989
Authors: C. Allen, C. Janiszewski - Acquiring Resources from Intimates When Obligation Substitutes for Persuasion
Status: Published
Journal: Human Communication Research
Published Year: 1988
Authors: M. Roloff, M. McGrath, C. Burns, L. Manrai, C. Janiszewski - Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought
Status: Published
Journal: Journal of Consumer Research
Published Year: 1988
Authors: Chris Janiszewski - No results match your search criteria.
Contact Details
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B
(352) 328-6087