Portrait Photo

Christopher A Janiszewski

Russell Berrie Eminent Scholar Chair

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

(352) 273-3281
Email

Education

  • PhD - Marketing, Northwestern University, 1987
  • BBA - Marketing, University of Wisconsin - Madison, 1983

Research Areas

  • Price Perception
  • Branding
  • Consumer Learning
  • Perceived Value

Too Many Views to Capture: Reference Set Effects in Human Judgment
Published Year: 2010
Authors: Chris Janiszewski


Goal-directed Perception
Published Year: 2008
Authors: Chris Janiszewski


Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors
Published Year: 2007
Authors: Chris Janiszewski

Hedonic Escalation: When Food Just Taste Better and Better
Journal: Journal of Consumer Research
Published Year: 2016
Authors: Cammy Crolic, Chris Janiszewski


Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals
Journal: Journal of Consumer Research
Accepted Year: 2015
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski


Exploring Differences between Conscious and Nonconscious Goal Pursuit
Journal: Unknown
Authors: Juliano Laran, Anthony Salerno, Chris Janiszewski


It Just Gets Better and Better: The Development of Sensitization for Food Consumption
Journal: Unknown
Authors: Cammy Schulz, Chris Janiszewski


The Influence of Pride and Goal Salience on Self-Regulation
Journal: Unknown
Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski


The More the Merrier? The Impact of Multiple Implementation Intentions on Goal Pursuit
Journal: Unknown
Authors: Julia Bayuk, Chris Janiszewski


Content and Process Priming: A Review
Journal: Journal of Consumer Psychology
Published Year: 2013
Authors: Robert Wyer, Chris Janiszewski


Letting Good Opportunities Pass Us By: Examining the Role of Mindset in Goal Pursuit
Journal: Journal of Consumer Research
Published Year: 2010
Authors: J. Belyavsky, R. LeBoeuf, C. Janiszewski


Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
Journal: Journal of Consumer Research
Published Year: 2010
Authors: S. Sweldens, S. van Osselaer, C. Janiszewski


Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
Journal: Journal of Consumer Research
Published Year: 2009
Authors: J. Laran, C. Janiszewski


The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
Journal: Journal of Consumer Research
Published Year: 2009
Authors: E. Chandon, C. Janiszewski


Context-Dependent Effects of Goal Primes
Journal: Journal of Consumer Research
Published Year: 2008
Authors: J. Laran, M. Cunha, C. Janiszewski


A Theoretical Framework for Goal-based Choice and for Prescriptive Analysis
Journal: Marketing Letters
Published Year: 2008
Authors: K. Carlson, R. Keeney, D. Krantz, H. Kunreuther, C. Janiszewski


Judgments about Judgments: The Dissociation of Consideration Price and Willingness to Purchase Judgments
Journal: Journal of Experimental Psychology: General
Published Year: 2008
Authors: D Lichtenstein, J Belyavsky, C Janiszewski


Attentional Contrast during Sequential Judgments: An Examination of the Number-of-Levels Effect
Journal: Journal of Marketing Research
Published Year: 2008
Authors: Els De Wilde, A. Cooke, C. Janiszewski


Protection of Prior Learning in Complex Consumer Learning Environments
Journal: Journal of Consumer Research
Published Year: 2008
Authors: M. Cunha, J. Laren, C. Janiszewski


Anchor Precision Influences the Amount of Adjustment
Journal: Psychological Science
Published Year: 2008
Authors: D. Uy, Chris Janiszewski


Transfer Appropriate Processing, Response Fluency, and the Mere Measurement Effect
Journal: Journal of Marketing Research
Published Year: 2007
Authors: E. Chandon, Chris Janiszewski


The Neglect of Prescreening Information in a Two-Stage Decision Process
Journal: Journal of Marketing Research
Published Year: 2006
Authors: A. Chakravarti, G. Ulkumen, C. Janiszewski


The Influence of Avatars on Online Consumer Shopping Behavior
Journal: Journal of Marketing
Published Year: 2006
Authors: M. Holzwarth, M. Neumann, C. Janiszewski


Behavior Activation is Not Enough
Journal: Journal of Consumer Psychology
Published Year: 2005
Authors: Stijn van Osselaer, Chris Janiszewski


Choice Based on Goals
Journal: Marketing Letters
Published Year: 2005
Authors: Stijn van Osselaer, S. Ramanathan, M. Campbell, J. Cohen, J. Dale


When are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity
Journal: Journal of Consumer Research
Published Year: 2004
Authors: T. Meyvis, C. Janiszewski


Stimulus Context and the Formation of Consumer Ideals
Journal: Journal of Consumer Research
Published Year: 2004
Authors: A. Cooke, S. Nasco, M. Cunha Jr., E. de Wilde, C. Janiszewski


Stimulus Generalization in Two Associative Learning Processes
Journal: Journal of Experimental Psychology: Learning, Memory, and Cognition
Published Year: 2004
Authors: S. van Osselaer, M. Cunha Jr., C. Janiszewski


The Influence of Generic Advertising on Brand Preference
Journal: Journal of Consumer Research
Published Year: 2004
Authors: A. Chakravarti, C. Janiszewski


The Influence of Price Discount Framing on the Evaluation of a Product Bundle
Journal: Journal of Consumer Research
Published Year: 2004
Authors: M. Cunha Jr., Chris Janiszewski


Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects
Journal: Journal of Consumer Research
Published Year: 2003
Authors: T. Silk, A. Cooke, Chris Janiszewski


The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Journal: Journal of Consumer Research
Published Year: 2003
Authors: A. Chakravarti, C. Janiszewski


A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal: Journal of Consumer Research
Published Year: 2003
Authors: H. Noel, A. Sawyer, Chris Janiszewski


Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Journal: Journal of Consumer Research
Published Year: 2002
Authors: T. Meyvis, C. Janiszewski


Two Ways of Learning Brand Associations
Journal: Journal of Consumer Research
Published Year: 2001
Authors: S. van Osselaer, C. Janiszewski


Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Journal: Journal of Consumer Research
Published Year: 2001
Authors: T. Meyvis, Chris Janiszewski


A Connectionist Model of Brand-Quality Associations
Journal: Journal of Marketing Research
Published Year: 2000
Authors: S. van Osselaer, Chris Janiszewski


A Range Theory Account of Price Perception
Journal: Journal of Consumer Research
Published Year: 1999
Authors: D. Lichtenstein, Chris Janiszewski


The Influence of Display Characteristics on Visual Exploratory Search Behavior
Journal: Journal of Consumer Research
Published Year: 1998
Authors: Chris Janiszewski


Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal: Journal of Marketing
Published Year: 1997
Authors: J. Alba, J. Lynch Jr., B. Weitz, R. Lutz, C. Janiszewski


Preattentive Mere Exposure Effects
Journal: Journal of Consumer Research
Published Year: 1993
Authors: Chris Janiszewski


The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Journal: Journal of Consumer Research
Published Year: 1993
Authors: L. Warlop, Chris Janiszewski


The Influence of Nonattended Material on the Processing of Advertising Claims
Journal: Journal of Marketing Research
Published Year: 1990
Authors: Chris Janiszewski


The Influence of Print Advertisement Organization on Affect toward a Brand Name
Journal: Journal of Consumer Research
Published Year: 1990
Authors: Chris Janiszewski


Overcoming Obstacles to Interpersonal Compliance: A Principle of Message Construction
Journal: Human Communication Research
Published Year: 1989
Authors: M. Roloff, C. Janiszewski


Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
Journal: Journal of Marketing Research
Published Year: 1989
Authors: C. Allen, C. Janiszewski


Acquiring Resources from Intimates When Obligation Substitutes for Persuasion
Journal: Human Communication Research
Published Year: 1988
Authors: M. Roloff, M. McGrath, C. Burns, L. Manrai, C. Janiszewski


Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought
Journal: Journal of Consumer Research
Published Year: 1988
Authors: Chris Janiszewski