Chris Janiszewski

Russell Berrie Eminent Scholar Chair

(352) 273-3281

CV
Contact Details

Education

PhD - Marketing, Northwestern University, 1987
BBA - Marketing, University of Wisconsin - Madison, 1983

Research Interests

Branding
Price Perception
Consumer Learning
Perceived Value

In The News

Last 3 years

Courses Taught

Perspect Consumer Beh (MAR7507)

Last 3 years

Phd Students Advised

Last 5 years

Professional Service

Associate Editor, Journal of Consumer Psychology — 2018 to Present
Editorial Review Board Member, Journal of Consumer Research — 1993 to Present
Editorial Review Board Member, Journal of Marketing Research — 2003 to Present

Last 5 years

Book Chapter Publications

A Recipe for Honest Consumer Research
Status: Accepted

Accepted Year: 2022

Author: Chris Janiszewski
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Last 5 years

Journal Article Publications

Facial Mask Personalization Encourages Facial Mask Wearing in Times of COVID-19
Status: Accepted

Journal: Scientific Reports

Published Year: 2022

Author: Chris Janiszewski
The Benefits of Candidly Reporting Consumer Research
Status: Accepted

Journal: Journal of Consumer Psychology

Published Year: 2022

Author: Chris Janiszewski
Deriving Mental Energy from Task Completion
Status: Accepted

Journal: Frontiers in Psychology

Published Year: 2021

Author: Chris Janiszewski
Abductive Theory Construction
Status: Accepted

Journal: Journal of Consumer Psychology

Accepted Year: 2021

Author: Chris Janiszewski
Linking Thought and Behavior: Evidence for Process – Mode of Expression Congruence Effects
Status: Accepted

Journal: Journal of Consumer Psychology

Accepted Year: 2021

Author: Chris Janiszewski
Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals
Status: Accepted

Journal: Journal of Consumer Psychology

Accepted Year: 2020

Author: Chris Janiszewski
Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making
Status: Published

Journal: Marketing Letters

Published Year: 2020

Author: Chris Janiszewski
The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit
Status: Published

Journal: Journal of Consumer Research

Published Year: 2018

Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski
Customization Can Improve Your Performance: The Motivational Consequences of Self-Expressive Product Customization
Status: Published

Journal: Journal of Marketing Research

Published Year: 2017

Authors: Ulrike Kaiser, Martin Schreier, Chris Janiszewski
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Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

(352) 273-3281

Other Resources

Curriculum Vitae