Portrait Photo

Christopher A Janiszewski

Russell Berrie Eminent Scholar Chair

Business Phone:
(352) 273-3281

Business Email


  • PhD - Marketing, Northwestern University, 1987
  • BBA - Marketing, University of Wisconsin - Madison, 1983

Research Interests

  • Price Perception
  • Branding
  • Consumer Learning
  • Perceived Value

Courses Taught

Book Chapter Publications

  • Too Many Views to Capture: Reference Set Effects in Human Judgment
    Published Year: 2010
    Authors: Chris Janiszewski
  • Goal-directed Perception
    Published Year: 2008
    Authors: Chris Janiszewski
  • Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors
    Published Year: 2007
    Authors: Chris Janiszewski

Journal Article Publications

Contact Details

Business Address:
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

Business Phone:
(352) 273-3281

Business Email

Other Resources