Chris Janiszewski

Russell Berrie Eminent Scholar Chair

(352) 273-3281

CV
Contact Details

Education

PhD - Marketing, Northwestern University, 1987
BBA - Marketing, University of Wisconsin - Madison, 1983

Research Interests

Branding
Price Perception
Consumer Learning
Perceived Value

In The News

Last 3 years

Courses Taught

Perspect Consumer Beh (MAR7507)

Last 3 years

Phd Students Advised

Last 5 years

Professional Service

Associate Editor, Journal of Consumer Psychology — 2018 to Present
Editorial Review Board Member, Journal of Consumer Research — 1993 to Present
Editorial Review Board Member, Journal of Marketing Research — 2003 to Present

Last 5 years

Journal Article Publications

The Benefits of Candidly Reporting Consumer Research
Status: Accepted

Journal: Journal of Consumer Psychology

Accepted Year: 2021

Author: Chris Janiszewski
Linking Thought and Behavior: Evidence for Process – Mode of Expression Congruence Effects
Status: Accepted

Journal: Journal of Consumer Psychology

Accepted Year: 2021

Author: Chris Janiszewski
Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals
Status: Accepted

Journal: Journal of Consumer Psychology

Accepted Year: 2020

Author: Chris Janiszewski
Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making
Status: Published

Journal: Marketing Letters

Published Year: 2020

Author: Chris Janiszewski
The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit
Status: Published

Journal: Journal of Consumer Research

Published Year: 2018

Authors: Anthony Salerno, Juliano Laran, Chris Janiszewski
Customization Can Improve Your Performance: The Motivational Consequences of Self-Expressive Product Customization
Status: Published

Journal: Journal of Marketing Research

Published Year: 2017

Authors: Ulrike Kaiser, Martin Schreier, Chris Janiszewski
Hedonic Escalation: When Food Just Taste Better and Better
Status: Published

Journal: Journal of Consumer Research

Published Year: 2016

Authors: Cammy Crolic, Chris Janiszewski
Exploring Differences between Conscious and Unconscious Goal Pursuit
Status: Published

Journal: Journal of Consumer Research

Published Year: 2016

Authors: Juliano Laran, Anthony Salerno, Chris Janiszewski
No results match your search criteria.

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

(352) 273-3281

Other Resources

Curriculum Vitae