Chris Janiszewski
Russell Berrie Eminent Scholar Chair
University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155 Gainesville FL 32611
Stuzin Hall 255B
(352) 273-3281
Education
PhD - Marketing, Northwestern University, 1987
BBA - Marketing, University of Wisconsin - Madison, 1983
Research Areas
Price Perception, Branding, Consumer Learning, Perceived ValueToo Many Views to Capture: Reference Set Effects in Human Judgment
Published Year: 2010
Authors:
Chris Janiszewski
Goal-directed Perception
Published Year: 2008
Authors:
Chris Janiszewski
Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors
Published Year: 2007
Authors:
Chris Janiszewski
Customization Can Improve Your Performance: The Motivational Consequences of Self-Expressive Product Customization
Journal: Journal of Marketing Research
Published Year: 2017
Authors:
Ulrike Kaiser
Martin Schreier
Chris Janiszewski
Hedonic Escalation: When Food Just Taste Better and Better
Journal: Journal of Consumer Research
Published Year: 2016
Authors:
Cammy Crolic
Chris Janiszewski
Exploring Differences between Conscious and Unconscious Goal Pursuit
Journal: Journal of Consumer Research
Published Year: 2016
Authors:
Juliano Laran
Anthony Salerno
Chris Janiszewski
The Value of Time
Journal: Journal of Consumer Research
Published Year: 2015
Authors:
Anouk Festjens
Chris Janiszewski
Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals
Journal: Journal of Consumer Research
Accepted Year: 2015
Authors:
Anthony Salerno
Juliano Laran
Chris Janiszewski
A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort
Journal: Journal of Consumer Research
Published Year: 2014
Authors:
Eva Buechel
Chris Janiszewski
Strengthening the Influence of Advertised Reference Prices through Information Priming
Journal: Journal of Consumer Research
Published Year: 2014
Authors:
Christina Kan
Donald Lichtenstein
Susan Jung Grant
Chris Janiszewski
Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge
Journal: Journal of Consumer Research
Published Year: 2014
Authors:
Anthony Salerno
Juliano Laran
Chris Janiszewski
Content and Process Priming: A Review
Journal: Journal of Consumer Psychology
Published Year: 2013
Authors:
Robert Wyer
Chris Janiszewski
The Desire for Consumption Knowledge
Journal: Journal of Consumer Research
Published Year: 2013
Authors:
Joshua Clarkson
Melissa Cinelli
Chris Janiszewski
The Influence of Selective Attention and Inattention to Products on Subsequent Choice
Journal: Journal of Consumer Research
Published Year: 2013
Authors:
Andrew Kuo
Nader Tavassoli
Chris Janiszewski
A Goal-Based Model of Product Evaluation and Choice
Journal: Journal of Consumer Research
Published Year: 2012
Authors:
Stijn van Osselaer
Chris Janiszewski
The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
Journal: Journal of Marketing
Published Year: 2012
Authors:
Gina Mohr
Donald Lichtenstein
Chris Janiszewski
Affect-Gating
Journal: Journal of Consumer Research
Published Year: 2011
Authors:
Dan King
Chris Janiszewski
The Sources and Consequences of the Fluent Processing of Numbers
Journal: Journal of Marketing Research
Published Year: 2011
Authors:
Dan King
Chris Janiszewski
Work or Fun? How Task Construal and Completion Influence Regulatory Behavior
Journal: Journal of Consumer Research
Published Year: 2011
Authors:
Juliano Laran
Chris Janiszewski
Letting Good Opportunities Pass Us By: Examining the Role of Mindset in Goal Pursuit
Journal: Journal of Consumer Research
Published Year: 2010
Authors:
J. Belyavsky
R. LeBoeuf
C. Janiszewski
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
Journal: Journal of Consumer Research
Published Year: 2010
Authors:
S. Sweldens
S. van Osselaer
C. Janiszewski
Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict
Journal: Journal of Consumer Research
Published Year: 2009
Authors:
J. Laran
C. Janiszewski
The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims
Journal: Journal of Consumer Research
Published Year: 2009
Authors:
E. Chandon
C. Janiszewski
Context-Dependent Effects of Goal Primes
Journal: Journal of Consumer Research
Published Year: 2008
Authors:
J. Laran
M. Cunha
C. Janiszewski
A Theoretical Framework for Goal-based Choice and for Prescriptive Analysis
Journal: Marketing Letters
Published Year: 2008
Authors:
K. Carlson
R. Keeney
D. Krantz
H. Kunreuther
C. Janiszewski
Judgments about Judgments: The Dissociation of Consideration Price and Willingness to Purchase Judgments
Journal: Journal of Experimental Psychology: General
Published Year: 2008
Authors:
D Lichtenstein
J Belyavsky
C Janiszewski
Attentional Contrast during Sequential Judgments: An Examination of the Number-of-Levels Effect
Journal: Journal of Marketing Research
Published Year: 2008
Authors:
Els De Wilde
A. Cooke
C. Janiszewski
Protection of Prior Learning in Complex Consumer Learning Environments
Journal: Journal of Consumer Research
Published Year: 2008
Authors:
M. Cunha
J. Laren
C. Janiszewski
Anchor Precision Influences the Amount of Adjustment
Journal: Psychological Science
Published Year: 2008
Authors:
D. Uy
Chris Janiszewski
Transfer Appropriate Processing, Response Fluency, and the Mere Measurement Effect
Journal: Journal of Marketing Research
Published Year: 2007
Authors:
E. Chandon
Chris Janiszewski
The Neglect of Prescreening Information in a Two-Stage Decision Process
Journal: Journal of Marketing Research
Published Year: 2006
Authors:
A. Chakravarti
G. Ulkumen
C. Janiszewski
The Influence of Avatars on Online Consumer Shopping Behavior
Journal: Journal of Marketing
Published Year: 2006
Authors:
M. Holzwarth
M. Neumann
C. Janiszewski
Behavior Activation is Not Enough
Journal: Journal of Consumer Psychology
Published Year: 2005
Authors:
Stijn van Osselaer
Chris Janiszewski
Choice Based on Goals
Journal: Marketing Letters
Published Year: 2005
Authors:
Stijn van Osselaer
S. Ramanathan
M. Campbell
J. Cohen
J. Dale
When are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity
Journal: Journal of Consumer Research
Published Year: 2004
Authors:
T. Meyvis
C. Janiszewski
Stimulus Context and the Formation of Consumer Ideals
Journal: Journal of Consumer Research
Published Year: 2004
Authors:
A. Cooke
S. Nasco
M. Cunha Jr.
E. de Wilde
C. Janiszewski
Stimulus Generalization in Two Associative Learning Processes
Journal: Journal of Experimental Psychology: Learning, Memory, and Cognition
Published Year: 2004
Authors:
S. van Osselaer
M. Cunha Jr.
C. Janiszewski
The Influence of Generic Advertising on Brand Preference
Journal: Journal of Consumer Research
Published Year: 2004
Authors:
A. Chakravarti
C. Janiszewski
The Influence of Price Discount Framing on the Evaluation of a Product Bundle
Journal: Journal of Consumer Research
Published Year: 2004
Authors:
M. Cunha Jr.
Chris Janiszewski
Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects
Journal: Journal of Consumer Research
Published Year: 2003
Authors:
T. Silk
A. Cooke
Chris Janiszewski
The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Journal: Journal of Consumer Research
Published Year: 2003
Authors:
A. Chakravarti
C. Janiszewski
A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal: Journal of Consumer Research
Published Year: 2003
Authors:
H. Noel
A. Sawyer
Chris Janiszewski
Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Journal: Journal of Consumer Research
Published Year: 2002
Authors:
T. Meyvis
C. Janiszewski
Two Ways of Learning Brand Associations
Journal: Journal of Consumer Research
Published Year: 2001
Authors:
S. van Osselaer
C. Janiszewski
Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Journal: Journal of Consumer Research
Published Year: 2001
Authors:
T. Meyvis
Chris Janiszewski
A Connectionist Model of Brand-Quality Associations
Journal: Journal of Marketing Research
Published Year: 2000
Authors:
S. van Osselaer
Chris Janiszewski
A Range Theory Account of Price Perception
Journal: Journal of Consumer Research
Published Year: 1999
Authors:
D. Lichtenstein
Chris Janiszewski
The Influence of Display Characteristics on Visual Exploratory Search Behavior
Journal: Journal of Consumer Research
Published Year: 1998
Authors:
Chris Janiszewski
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal: Journal of Marketing
Published Year: 1997
Authors:
J. Alba
J. Lynch Jr.
B. Weitz
R. Lutz
C. Janiszewski
Preattentive Mere Exposure Effects
Journal: Journal of Consumer Research
Published Year: 1993
Authors:
Chris Janiszewski
The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Journal: Journal of Consumer Research
Published Year: 1993
Authors:
L. Warlop
Chris Janiszewski
The Influence of Nonattended Material on the Processing of Advertising Claims
Journal: Journal of Marketing Research
Published Year: 1990
Authors:
Chris Janiszewski
The Influence of Print Advertisement Organization on Affect toward a Brand Name
Journal: Journal of Consumer Research
Published Year: 1990
Authors:
Chris Janiszewski
Overcoming Obstacles to Interpersonal Compliance: A Principle of Message Construction
Journal: Human Communication Research
Published Year: 1989
Authors:
M. Roloff
C. Janiszewski
Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research
Journal: Journal of Marketing Research
Published Year: 1989
Authors:
C. Allen
C. Janiszewski
Acquiring Resources from Intimates When Obligation Substitutes for Persuasion
Journal: Human Communication Research
Published Year: 1988
Authors:
M. Roloff
M. McGrath
C. Burns
L. Manrai
C. Janiszewski
Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought
Journal: Journal of Consumer Research
Published Year: 1988
Authors:
Chris Janiszewski