Portrait Photo

Chris Janiszewski

Russell Berrie Eminent Scholar Chair

(352) 273-3281

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Education

  • PhD - Marketing, Northwestern University, 1987
  • BBA - Marketing, University of Wisconsin - Madison, 1983

Research Interests

  • Branding
  • Price Perception
  • Consumer Learning
  • Perceived Value

In The News

Last 3 years

Courses Taught

  • Perspect Consumer Beh (MAR7507)
Last 3 years

Phd Students Advised

Last 5 years

Professional Service

  • Associate Editor, Journal of Consumer Psychology — 2018 to Present
  • Editorial Review Board Member, Journal of Consumer Research — 1993 to Present
  • Editorial Review Board Member, Journal of Marketing Research — 2003 to Present
Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

(352) 273-3281

Email

Other Resources