- PhD - Marketing, Northwestern University, 1987
- BBA - Marketing, University of Wisconsin - Madison, 1983
Education
Research Interests
- Branding
- Price Perception
- Consumer Learning
- Perceived Value
All Articles
In The News
Last 3 years
Courses Taught
- Perspect Consumer Beh (MAR7507)
Last 3 years
Phd Students Advised
Last 5 years
Professional Service
- Associate Editor, Journal of Consumer Psychology — 2018 to Present
- Editorial Review Board Member, Journal of Consumer Research — 1993 to Present
Last 5 years
Journal Article Publications
Contact Details
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B
(352) 273-3281