Portrait Photo

Joseph W Alba

James W. Walter Eminent Scholar Chair
Distinguished Professor

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 245
PO Box 117155
Gainesville, FL 32611

(352) 273-3280
Email

Education

  • PhD - Experimental Psychology, Temple University, 1981
  • BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

Research Areas

  • Consumer Behavior
  • Marketing Strategy
  • Decision Making
  • Pricing
  • Brand Equity

What Role Might Bioscience Play in Helping Us Deepen Our Understanding of—and Intervention in—Human Behavior
Published Year: 2018
Authors: Joseph Alba


The Disco Years
Accepted Year: 2014
Authors: Joseph Alba


Perceptions of Price Fairness
Published Year: 2011
Authors: Lisa Bolton, Joseph Alba, Joseph Alba


A Role for Aesthetics in Consumer Psychology
Published Year: 2008
Authors: JoAndrea Hoegg, Curt Haugtvedt, Frank Kardes, Paul Herr, Joseph Alba


Consumer Psychology
Published Year: 2007
Authors: J. Hutchinson, Frank Durso, Joseph Alba


Linguistic Framing of Sensory Experience: There Is Some Accounting for Taste
Published Year: 2007
Authors: JoAndrea Hoegg, Tina Lowrey, Joseph Alba


Frequency Effects in Consumer Decision Making
Published Year: 2002
Authors: Peter Sedlmeier, Tilmann Betsch, Joseph Alba


Applied Cognition in Consumer Research
Published Year: 1999
Authors: J. Hutchinson, Frank Durso, Joseph Alba


Memory and Decision Making
Published Year: 1991
Authors: J. Hutchinson, John Lynch, Harold Kassarjian, Thomas Robertson, Joseph Alba


Public Policy Implications of Consumer Knowledge
Published Year: 1991
Authors: J. Hutchinson, Paul Bloom, Joseph Alba

In Defense of Bumbling
Published Year: 2011
Authors: Joseph Alba


Dimensions of Consumer Expertise ... Or Lack Thereof
Published Year: 2000
Authors: Stephen Hoch, Robert Meyer, Joseph Alba


Frequency Information as a Dimension of Consumer Knowledge
Accepted Year: 1985
Authors: Howard Marmorstein, Richard Lutz, Joseph Alba


The Effects of Part-List Cuing on Attribute Recall: Problem Framing at the Point of Retrieval
Published Year: 1984
Authors: Morris Holbrook, Elizabeth Hirschman, Joseph Alba


The Effects of Product Knowledge on the Comprehension, Retention, and Evaluation of Product Information
Accepted Year: 1982
Authors: Richard Bagozzi, Alice Tybout, Joseph Alba

The Influence of Product Aesthetics on Consumer Inference-Making
Journal: Journal of the Association for Consumer Research
Accepted Year: 2019
Authors: Joseph Alba, JoAndrea Hoegg, Yanmei Zheng, Cammy Crolic


Technology Resistance: The Case of Food Production Processes
Journal: Journal of Public Policy and Marketing
Accepted Year: 2018
Authors: Joseph Alba, Yanmei Zheng, Lisa Bolton


Belief in Free Will: Implications for Practice and Policy
Journal: Journal of Marketing Research
Published Year: 2016
Authors: Yanmei Zheng, Stijn van Osselaer, Joseph Alba


Manipulation: More than 50 Shades
Journal: Journal of Marketing Behavior
Accepted Year: 2015
Authors: Yanmei Zheng, Joseph Alba


Broadening (and Narrowing) the Scope of Brand Relationships
Journal: Journal of Consumer Psychology
Accepted Year: 2012
Authors: Richard Lutz, Joseph Alba


Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria
Journal: Journal of Consumer Psychology
Accepted Year: 2012
Authors: John Lynch, Aradhna Krishna, Vicki Morwitz, Zeynep Gürhan-Canli, Joseph Alba


Pleasure Principles: A Review of Research on Hedonic Consumption
Journal: Journal of Consumer Psychology
Accepted Year: 2012
Authors: Elanor Williams, Joseph Alba


In Defense of Bumbling
Journal: Journal of Consumer Research
Published Year: 2012
Authors: Joseph Alba


Seeing is Believing (Too Much): Design Bias in Perceived Product Functionality
Journal: Journal of Product Innovation Management
Published Year: 2011
Authors: JoAndrea Hoegg, Joseph Alba


When Less Is More: Consumer Aversion to Unused Utility
Journal: Journal of Consumer Psychology
Published Year: 2011
Authors: Lisa Bolton, Joseph Alba


The Good, the Bad, and the Ugly: Influence of Aesthetics on Product Feature Judgments
Journal: Journal of Consumer Psychology
Published Year: 2010
Authors: JoAndrea Hoegg, Darren Dahl, Jos Alba


Heuristics and Biases in Data-Based Decision Making: The Effects of Experience, Training, and Graphical Data Displays
Journal: Journal of Marketing Research
Published Year: 2010
Authors: J. Hutchinson, Eric Eisenstein, Joseph Alba


How Do Price Fairness Perceptions Differ Across Cultures?
Journal: Journal of Marketing Research
Published Year: 2010
Authors: Lisa Bolton, Hean Keh, Joseph Alba


Generalizing from Negative Experiences
Journal: International Journal of Research in Marketing
Published Year: 2009
Authors: Wouter Vanhouche, Joseph Alba


Taste Perception: More Than Meets the Tongue
Journal: Journal of Consumer Research
Published Year: 2007
Authors: JoAndrea Hoegg, Joseph Alba


Let the Clips Fall Where They May
Journal: Journal of Consumer Psychology
Published Year: 2006
Authors: Joseph Alba


Price Fairness: Good-Service Differences and the Role of Vendor Costs
Journal: Journal of Consumer Research
Published Year: 2006
Authors: Lisa Bolton, Joseph Alba


Decision Neuroscience
Journal: Marketing Letters
Published Year: 2005
Authors: Baba Shiv, Antoine Bechara, Irwin Levin, James Bettman, Joseph Alba


Irrelevant Information and Mediated Intertemporal Choice
Journal: Journal of Consumer Psychology
Published Year: 2004
Authors: Stijn van Osselaer, Puneet Manchanda, Joseph Alba


Sincere Flattery: Trade-Dress Imitation and Consumer Choice
Journal: Journal of Consumer Psychology
Published Year: 2004
Authors: Luk Warlop, Joseph Alba


When Absence Begets Inference in Conjoint Analysis
Journal: Journal of Marketing Research
Published Year: 2004
Authors: Alan Cooke, Joseph Alba


Consumer Perceptions of Price (Un)Fairness
Journal: Journal of Consumer Research
Published Year: 2003
Authors: Lisa Bolton, Luk Warlop, Joseph Alba


Locus of Equity and Brand Extension
Journal: Journal of Consumer Research
Published Year: 2003
Authors: Stijn van Osselaer, Joseph Alba


Non-Conscious Influences on Consumer Choice
Journal: Marketing Letters
Published Year: 2002
Authors: Gavan Fitzsimons, J. Hutchinson, Patti Williams, Tanya Chartrand, Joseph Alba


The Piecemeal Approach to Comparative Advertising
Journal: Marketing Letters
Published Year: 2001
Authors: A. Muthukrishnan, Luk Warlop, Joseph Alba


Knowledge Calibration: What Consumers Know and What They Think They Know
Journal: Journal of Consumer Research
Published Year: 2000
Authors: J. Hutchinson, Joseph Alba


Consumer Learning and Brand Equity
Journal: Journal of Consumer Research
Published Year: 2000
Authors: Stijn van Osselaer, Joseph Alba


The Effect of Discount Frequency and Depth on Consumer Price Judgments
Journal: Journal of Consumer Research
Published Year: 1999
Authors: Carl Mela, Terence Shimp, Joel Urbany, Joseph Alba


Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal: Journal of Marketing
Published Year: 1997
Authors: John Lynch, Bart Weitz, Chris Janiszewski, Richard Lutz, Joseph Alba


Heuristics and Biases in the 'Eye-Balling' of Data: The Effects of Context on Intuitive Correlation Assessment
Journal: Journal of Experimental Psychology: Learning, Memory, and Cognition
Published Year: 1997
Authors: J. Hutchinson, Joseph Alba


The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Journal: Journal of Consumer Research
Published Year: 1994
Authors: S. Broniarczyk, Terence Shimp, Joel Urbany, Joseph Alba


The Role of Consumers' Intuitions in Inference Making
Journal: Journal of Consumer Research
Published Year: 1994
Authors: Susan Broniarczyk, Joseph Alba


The Importance of the Brand in Brand Extension
Journal: Journal of Marketing Research
Published Year: 1994
Authors: Susan Broniarczyk, Joseph Alba


Theory Versus Data in Prediction and Correlation Tasks
Journal: Organizational Behavior and Human Decision Processes
Published Year: 1994
Authors: Susan Broniarczyk, Joseph Alba


Transitions in Preference Over Time: The Effects of Memory on Message Persuasiveness
Journal: Journal of Marketing Research
Published Year: 1992
Authors: Howard Marmostein, Amitava Chattopadhyay, Joseph Alba


Ignoring Irrelevant Information: Situational Determinants of Consumer Learning
Journal: Journal of Consumer Research
Published Year: 1991
Authors: J. Hutchinson, Joseph Alba


The Situational Importance of Recall and Inference in Consumer Decision Making
Journal: Journal of Consumer Research
Published Year: 1988
Authors: Amitava Chattopadhyay, Joseph Alba


The Effects of Frequency Knowledge on Consumer Decision Making
Journal: Journal of Consumer Research
Published Year: 1987
Authors: Howard Marmostein, Joseph Alba


Dimensions of Consumer Expertise
Journal: Journal of Consumer Research
Published Year: 1987
Authors: J. Hutchinson, Joseph Alba


Salience Effects in Brand Recall
Journal: Journal of Marketing Research
Published Year: 1986
Authors: Amitava Chattopadhyay, Joseph Alba


Effects of Context and Part-Category Cues on Recall of Competing Brands
Journal: Journal of Marketing Research
Published Year: 1985
Authors: Amitava Chattopadhyay, Joseph Alba


Is Temporal Order Encoded Automatically?
Journal: Memory & Cognition
Published Year: 1984
Authors: Rose Zacks, Lynn Hasher, Henrianne Sanft, Karen Rose, Joseph Alba


Nature of Inference Representation
Journal: American Journal of Psychology
Published Year: 1984
Authors: Joseph Alba


Is Memory Schematic?
Journal: Psychological Bulletin
Published Year: 1983
Authors: Lynn Hasher, Joseph Alba


Problem Solving Is Not Like Perception: More on Gestalt Theory
Journal: Journal of Experimental Psychology: General
Published Year: 1982
Authors: Robert Weisberg, Joseph Alba


The Role of Context in the Encoding of Information
Journal: Journal of Experimental Psychology: Human Learning and Memory
Published Year: 1981
Authors: Susan Alexander, Lynn Hasher, Karen Caniglia, Joseph Alba


An Examination of the Alleged Role of 'Fixation' in the Solution of Several 'Insight' Problems
Journal: Journal of Experimental Psychology: General
Published Year: 1981
Authors: Robert Weisberg, Joseph Alba


Gestalt Theory, Insight, and Past Experience: A Reply to Dominowski
Journal: Journal of Experimental Psychology: General
Published Year: 1981
Authors: Robert Weisberg, Joseph Alba


I Knew It All Along: Or Did I?
Journal: Journal of Verbal Learning and Verbal Behavior
Published Year: 1981
Authors: Lynn Hasher, Mary Attig, Joseph Alba


Automatic Encoding of Category Size Information
Journal: Journal of Experimental Psychology: Human Learning and Memory
Published Year: 1980
Authors: Walter Chromiak, Lynn Hasher, Mary Attig, Joseph Alba

Consumer Insights: Findings from Behavioral Research
Published Year: 2011
Authors: Joseph Alba


Advances in Consumer Research
Published Year: 1998
Authors: J. Hutchinson, Joseph Alba