Joseph W. Alba

James W. Walter Eminent Scholar Chair
Distinguished Professor

(352) 273-3280

CV
Contact Details

Education

PhD - Experimental Psychology, Temple University, 1981
BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

Research Interests

Technology Adoption
Consumer Autonomy & Decision-Making
Public Policy

In The News

Last 3 years

Courses Taught

Prob/Meth Market Mana (MAR5805)
Prob/Meth Market Mana (MAR5806)

Last 3 years

Phd Students Advised

Sang Kyu Park — 2020 — 2021

Last 5 years

Professional Service

Editorial Review Board Member, Behavioral Marketing e-Journal — 2002 to 2023
Editorial Review Board Member, Journal for Consumer Psychology — 1996 to 2023
Other, Journal of Consumer Research — 2022 to 2023
Other, Journal of Marketing Research — 2003 to 2022

Last 5 years

Book Chapter Publications

What Role Might Bioscience Play in Helping Us Deepen Our Understanding of—and Intervention in—Human Behavior
Status: Published

Published Year: 2018

Author: Joseph Alba
No results match your search criteria.

Last 5 years

Journal Article Publications

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Status: Published

Journal: Journal of Marketing

Published Year: 2023

Authors: Peter Golder, Marnik Dekimpe, Jake An, Harald Van Heerde, Darren Kim, Joseph Alba
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies
Status: Published

Journal: Journal of Consumer Research

Published Year: 2023

Authors: Yanmei Zheng, Joseph Alba
Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
Status: Published

Journal: Journal of Marketing

Published Year: 2021

Authors: Joseph Alba, Yanmei Zheng
Autonomy in Consumer Choice
Status: Published

Journal: Marketing Letters

Published Year: 2020

Authors: Joseph Alba, Klaus Wertenbroch, Rom Schrift
The Influence of Product Aesthetics on Consumer Inference-Making
Status: Published

Journal: Journal of the Association for Consumer Research

Published Year: 2019

Authors: Joseph Alba, JoAndrea Hoegg, Yanmei Zheng, Cammy Crolic
Technology Resistance: The Case of Food Production Processes
Status: Published

Journal: Journal of Public Policy and Marketing

Published Year: 2019

Authors: Joseph Alba, Yanmei Zheng, Lisa Bolton
No results match your search criteria.

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 245

(352) 273-3280

Other Resources

Curriculum Vitae