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Joseph W. Alba

James W. Walter Eminent Scholar Chair
Distinguished Professor

(352) 273-3280



  • PhD - Experimental Psychology, Temple University, 1981
  • BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

Research Interests

  • Consumer Behavior
  • Marketing Strategy
  • Decision Making
  • Pricing
  • Brand Equity
Last 3 years

Courses Taught

  • Prob/Meth Market Mana (MAR5805)
  • Prob/Meth Market Mana (MAR5806)
Last 3 years

Phd Students Advised

  • SANG PARK — Current
  • Xiang Li — Current
  • XIANG LI — Current
  • Sang Kyu Park — 2021
  • Sang Kyu Park — 2020
Last 5 years

Professional Service

  • Editorial Review Board Member, Journal for Consumer Psychology — 1996 to Present
  • Committee Chair, ACR — 2016
Last 5 years

Book Chapter Publications

  • What Role Might Bioscience Play in Helping Us Deepen Our Understanding of—and Intervention in—Human Behavior
    Status: Published
    Published Year: 2018
    Author: Joseph Alba
Last 5 years

Journal Article Publications

  • The Influence of Product Aesthetics on Consumer Inference-Making
    Status: Accepted
    Journal: Journal of the Association for Consumer Research
    Accepted Year: 2019
    Authors: Joseph Alba, JoAndrea Hoegg, Yanmei Zheng, Cammy Crolic
  • Technology Resistance: The Case of Food Production Processes
    Status: Accepted
    Journal: Journal of Public Policy and Marketing
    Accepted Year: 2018
    Authors: Joseph Alba, Yanmei Zheng, Lisa Bolton
  • Belief in Free Will: Implications for Practice and Policy
    Status: Accepted
    Journal: Journal of Marketing Research
    Published Year: 2016
    Authors: Yanmei Zheng, Stijn van Osselaer, Joseph Alba

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 245

(352) 273-3280


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