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Joseph W. Alba

James W. Walter Eminent Scholar Chair
Distinguished Professor

(352) 273-3280



  • PhD - Experimental Psychology, Temple University, 1981
  • BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

Research Interests

  • Consumer Behavior
  • Marketing Strategy
  • Decision Making
  • Pricing
  • Brand Equity

In The News

Courses Taught

Book Chapter Publications

Conference Proceeding Publications

  • In Defense of Bumbling
    Status: Published
    Published Year: 2011
    Authors: Joseph Alba
  • Dimensions of Consumer Expertise ... Or Lack Thereof
    Status: Published
    Published Year: 2000
    Authors: Stephen Hoch, Robert Meyer, Joseph Alba
  • Frequency Information as a Dimension of Consumer Knowledge
    Status: Accepted
    Accepted Year: 1985
    Authors: Howard Marmorstein, Richard Lutz, Joseph Alba
  • The Effects of Part-List Cuing on Attribute Recall: Problem Framing at the Point of Retrieval
    Status: Published
    Published Year: 1984
    Authors: Morris Holbrook, Elizabeth Hirschman, Joseph Alba
  • The Effects of Product Knowledge on the Comprehension, Retention, and Evaluation of Product Information
    Status: Accepted
    Accepted Year: 1982
    Authors: Richard Bagozzi, Alice Tybout, Joseph Alba

Journal Article Publications

Other Publications

  • Consumer Insights: Findings from Behavioral Research
    Status: Published
    Published Year: 2011
    Authors: Joseph Alba
  • Advances in Consumer Research
    Status: Published
    Published Year: 1998
    Authors: J. Hutchinson, Joseph Alba

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 245

(352) 273-3280


Other Resources