Portrait Photo

Joseph W Alba

James W. Walter Eminent Scholar Chair
Distinguished Professor
University of Florida,
Warrington College of Business
Department of Marketing
PO Box 117155 Gainesville FL 32611
Stuzin Hall 245
(352) 273-3280

Education

PhD - Experimental Psychology, Temple University, 1981
BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

Research Areas

Consumer Behavior, Marketing Strategy, Decision Making, Pricing, Brand Equity
The Disco Years
Accepted Year: 2014
Authors: Joseph Alba

Perceptions of Price Fairness
Published Year: 2011
Authors: Lisa Bolton Joseph Alba Joseph Alba

A Role for Aesthetics in Consumer Psychology
Published Year: 2008
Authors: JoAndrea Hoegg Curt Haugtvedt Frank Kardes Paul Herr Joseph Alba

Consumer Psychology
Published Year: 2007
Authors: J. Hutchinson Frank Durso Joseph Alba

Linguistic Framing of Sensory Experience: There Is Some Accounting for Taste
Published Year: 2007
Authors: JoAndrea Hoegg Tina Lowrey Joseph Alba

Frequency Effects in Consumer Decision Making
Published Year: 2002
Authors: Peter Sedlmeier Tilmann Betsch Joseph Alba

Applied Cognition in Consumer Research
Published Year: 1999
Authors: J. Hutchinson Frank Durso Joseph Alba

Memory and Decision Making
Published Year: 1991
Authors: J. Hutchinson John Lynch Harold Kassarjian Thomas Robertson Joseph Alba

Public Policy Implications of Consumer Knowledge
Published Year: 1991
Authors: J. Hutchinson Paul Bloom Joseph Alba
In Defense of Bumbling
Published Year: 2011
Authors: Joseph Alba

Dimensions of Consumer Expertise ... Or Lack Thereof
Published Year: 2000
Authors: Stephen Hoch Robert Meyer Joseph Alba

Frequency Information as a Dimension of Consumer Knowledge
Accepted Year: 1985
Authors: Howard Marmorstein Richard Lutz Joseph Alba

The Effects of Part-List Cuing on Attribute Recall: Problem Framing at the Point of Retrieval
Published Year: 1984
Authors: Morris Holbrook Elizabeth Hirschman Joseph Alba

The Effects of Product Knowledge on the Comprehension, Retention, and Evaluation of Product Information
Accepted Year: 1982
Authors: Richard Bagozzi Alice Tybout Joseph Alba
Belief in Free Will: Implications for Practice and Policy
Journal: Journal of Marketing Research
Accepted Year: 2015
Authors: Yanmei Zheng Stijn van Osselaer Joseph Alba

Manipulation: More than 50 Shades
Journal: Journal of Marketing Behavior
Accepted Year: 2015
Authors: Yanmei Zheng Joseph Alba

Broadening (and Narrowing) the Scope of Brand Relationships
Journal: Journal of Consumer Psychology
Accepted Year: 2012
Authors: Richard Lutz Joseph Alba

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria
Journal: Journal of Consumer Psychology
Accepted Year: 2012
Authors: John Lynch Aradhna Krishna Vicki Morwitz Zeynep Gurhan-Canli Joseph Alba

Pleasure Principles: A Review of Research on Hedonic Consumption
Journal: Journal of Consumer Psychology
Accepted Year: 2012
Authors: Elanor Williams Joseph Alba

In Defense of Bumbling
Journal: Journal of Consumer Research
Published Year: 2012
Authors: Joseph Alba

Seeing is Believing (Too Much): Design Bias in Perceived Product Functionality
Journal: Journal of Product Innovation Management
Published Year: 2011
Authors: JoAndrea Hoegg Joseph Alba

When Less Is More: Consumer Aversion to Unused Utility
Journal: Journal of Consumer Psychology
Published Year: 2011
Authors: Lisa Bolton Joseph Alba

The Good, the Bad, and the Ugly: Influence of Aesthetics on Product Feature Judgments
Journal: Journal of Consumer Psychology
Published Year: 2010
Authors: JoAndrea Hoegg Darren Dahl Jos Alba

Heuristics and Biases in Data-Based Decision Making: The Effects of Experience, Training, and Graphical Data Displays
Journal: Journal of Marketing Research
Published Year: 2010
Authors: J. Hutchinson Eric Eisenstein Joseph Alba

How Do Price Fairness Perceptions Differ Across Cultures?
Journal: Journal of Marketing Research
Published Year: 2010
Authors: Lisa Bolton Hean Keh Joseph Alba

Generalizing from Negative Experiences
Journal: International Journal of Research in Marketing
Published Year: 2009
Authors: Wouter Vanhouche Joseph Alba

Taste Perception: More Than Meets the Tongue
Journal: Journal of Consumer Research
Published Year: 2007
Authors: JoAndrea Hoegg Joseph Alba

Let the Clips Fall Where They May
Journal: Journal of Consumer Psychology
Published Year: 2006
Authors: Joseph Alba

Price Fairness: Good-Service Differences and the Role of Vendor Costs
Journal: Journal of Consumer Research
Published Year: 2006
Authors: Lisa Bolton Joseph Alba

Decision Neuroscience
Journal: Marketing Letters
Published Year: 2005
Authors: Baba Shiv Antoine Bechara Irwin Levin James Bettman Joseph Alba

Irrelevant Information and Mediated Intertemporal Choice
Journal: Journal of Consumer Psychology
Published Year: 2004
Authors: Stijn van Osselaer Puneet Manchanda Joseph Alba

Sincere Flattery: Trade-Dress Imitation and Consumer Choice
Journal: Journal of Consumer Psychology
Published Year: 2004
Authors: Luk Warlop Joseph Alba

When Absence Begets Inference in Conjoint Analysis
Journal: Journal of Marketing Research
Published Year: 2004
Authors: Alan Cooke Joseph Alba

Consumer Perceptions of Price (Un)Fairness
Journal: Journal of Consumer Research
Published Year: 2003
Authors: Lisa Bolton Luk Warlop Joseph Alba

Locus of Equity and Brand Extension
Journal: Journal of Consumer Research
Published Year: 2003
Authors: Stijn van Osselaer Joseph Alba

Non-Conscious Influences on Consumer Choice
Journal: Marketing Letters
Published Year: 2002
Authors: Gavan Fitzsimons J. Hutchinson Patti Williams Tanya Chartrand Joseph Alba

The Piecemeal Approach to Comparative Advertising
Journal: Marketing Letters
Published Year: 2001
Authors: A. Muthukrishnan Luk Warlop Joseph Alba

Knowledge Calibration: What Consumers Know and What They Think They Know
Journal: Journal of Consumer Research
Published Year: 2000
Authors: J. Hutchinson Joseph Alba

Consumer Learning and Brand Equity
Journal: Journal of Consumer Research
Published Year: 2000
Authors: Stijn van Osselaer Joseph Alba

The Effect of Discount Frequency and Depth on Consumer Price Judgments
Journal: Journal of Consumer Research
Published Year: 1999
Authors: Carl Mela Terence Shimp Joel Urbany Joseph Alba

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces
Journal: Journal of Marketing
Published Year: 1997
Authors: John Lynch Bart Weitz Chris Janiszewski Richard Lutz Joseph Alba

Heuristics and Biases in the 'Eye-Balling' of Data: The Effects of Context on Intuitive Correlation Assessment
Journal: Journal of Experimental Psychology: Learning, Memory, and Cognition
Published Year: 1997
Authors: J. Hutchinson Joseph Alba

The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Journal: Journal of Consumer Research
Published Year: 1994
Authors: S. Broniarczyk Terence Shimp Joel Urbany Joseph Alba

The Role of Consumers' Intuitions in Inference Making
Journal: Journal of Consumer Research
Published Year: 1994
Authors: Susan Broniarczyk Joseph Alba

The Importance of the Brand in Brand Extension
Journal: Journal of Marketing Research
Published Year: 1994
Authors: Susan Broniarczyk Joseph Alba

Theory Versus Data in Prediction and Correlation Tasks
Journal: Organizational Behavior and Human Decision Processes
Published Year: 1994
Authors: Susan Broniarczyk Joseph Alba

Transitions in Preference Over Time: The Effects of Memory on Message Persuasiveness
Journal: Journal of Marketing Research
Published Year: 1992
Authors: Howard Marmostein Amitava Chattopadhyay Joseph Alba

Ignoring Irrelevant Information: Situational Determinants of Consumer Learning
Journal: Journal of Consumer Research
Published Year: 1991
Authors: J. Hutchinson Joseph Alba

The Situational Importance of Recall and Inference in Consumer Decision Making
Journal: Journal of Consumer Research
Published Year: 1988
Authors: Amitava Chattopadhyay Joseph Alba

The Effects of Frequency Knowledge on Consumer Decision Making
Journal: Journal of Consumer Research
Published Year: 1987
Authors: Howard Marmostein Joseph Alba

Dimensions of Consumer Expertise
Journal: Journal of Consumer Research
Published Year: 1987
Authors: J. Hutchinson Joseph Alba

Salience Effects in Brand Recall
Journal: Journal of Marketing Research
Published Year: 1986
Authors: Amitava Chattopadhyay Joseph Alba

Effects of Context and Part-Category Cues on Recall of Competing Brands
Journal: Journal of Marketing Research
Published Year: 1985
Authors: Amitava Chattopadhyay Joseph Alba

Is Temporal Order Encoded Automatically?
Journal: Memory & Cognition
Published Year: 1984
Authors: Rose Zacks Lynn Hasher Henrianne Sanft Karen Rose Joseph Alba

Nature of Inference Representation
Journal: American Journal of Psychology
Published Year: 1984
Authors: Joseph Alba

Is Memory Schematic?
Journal: Psychological Bulletin
Published Year: 1983
Authors: Lynn Hasher Joseph Alba

Problem Solving Is Not Like Perception: More on Gestalt Theory
Journal: Journal of Experimental Psychology: General
Published Year: 1982
Authors: Robert Weisberg Joseph Alba

The Role of Context in the Encoding of Information
Journal: Journal of Experimental Psychology: Human Learning and Memory
Published Year: 1981
Authors: Susan Alexander Lynn Hasher Karen Caniglia Joseph Alba

An Examination of the Alleged Role of 'Fixation' in the Solution of Several 'Insight' Problems
Journal: Journal of Experimental Psychology: General
Published Year: 1981
Authors: Robert Weisberg Joseph Alba

Gestalt Theory, Insight, and Past Experience: A Reply to Dominowski
Journal: Journal of Experimental Psychology: General
Published Year: 1981
Authors: Robert Weisberg Joseph Alba

I Knew It All Along: Or Did I?
Journal: Journal of Verbal Learning and Verbal Behavior
Published Year: 1981
Authors: Lynn Hasher Mary Attig Joseph Alba

Automatic Encoding of Category Size Information
Journal: Journal of Experimental Psychology: Human Learning and Memory
Published Year: 1980
Authors: Walter Chromiak Lynn Hasher Mary Attig Joseph Alba
Consumer Insights: Findings from Behavioral Research
Published Year: 2011
Authors: Joseph Alba

Advances in Consumer Research
Published Year: 1998
Authors: J. Hutchinson Joseph Alba
Warrington Directory