University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267K
Contact details
Bio
Education All years
- PhD, Università degli Studi di Milano-Bicocca, 2021
News All articles
- UF business students lead research projects as 2024-2025 University Scholars — July 29, 2024 — Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer ma...
- Warrington students and faculty compete at national marketing championship — May 15, 2024 — Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Bu...
- Tech Tuesday with Valeria Marcia — January 18, 2024 — In this week's Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing.
- Upgrade your semester with AI courses at Warrington — December 15, 2023 — There’s a buzz on the University of Florida’s campus. Sitting in classrooms or walking across the Plaza of the Americas, you’ll hear...
- Meet Warrington’s new faculty for 2023 — August 22, 2023 — The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outsta...
Courses taught Last 3 years
- Business Creativity (ENT4614)
- Digital Marketing (MAR4933)
- Marketing Management (MAR4803)
Case publications Last 5 years
- Chiara Ferragni: An Influencer in Crisis Status: Working PaperAuthors: Valeria Marcia, Michael Carrillo