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Michael A. Carrillo

Clinical Assistant Professor

(352) 273-4958

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About

Education

  • DBA - Marketing, Universtiy of Florida, 2020
  • MS - Electrical Engineering, Georgia Institute of Technology, 1995
  • MBA - Management, Georgia Institute of Technology, 1995
  • MS - Physics, Georgia Institute of Technology, 1992
  • BS - Physics, University of California Irvine, 1990

Research Interests

  • B2B Marketing
  • New Product Development
  • Operations Strategy
  • Cross-sectional Research
  • Qualitative Research
All Articles

In The News

Last 3 years

Courses Taught

  • B2B Marketing (MAR6930)
  • Busin-To-Busin Market (MAR6456)
  • Business to Business Marketing (MAR6930)
  • Careers in Marketing (MAR2951)
  • Managerial Statistics (QMB5303)
  • Marketing Management (MAR4803)
  • Operations Management (MAN5501)
  • Prob/Meth Market Mana (MAR5806)
  • Product Devel/Manage (MAR6833)
Last 3 years

Phd Students Advised

  • Andrea McHale — 2023 — Current
  • Deanna McKenzie-Brown — 2023 — Current
  • Garrett Peirce — 2023 — Current
  • Horton (Dave) Reed — 2022 — Current
  • Jennifer Boyd — 2023 — Current
Last 5 years

Professional Service

  • Book/Textbook Reviewer/Referee, Case Research Journal — 2022 to Present
  • Book/Textbook Reviewer/Referee, Journal of Brand Management — 2019 to Present
  • Chairperson, American Marketing Association — 2024
  • Conference-Related, American Marketing Association — 2022 to 2024
  • Conference-Related, American Marketing Association — 2023 to 2024

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Bryan Hall 230

(352) 273-4958

Email

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