University of Florida
Warrington College of Business
Marketing Department
Bryan Hall 230
Contact details
Bio
Expertise and interest areas
Education All years
- DBA - Marketing, Universtiy of Florida, 2020
- MS - Electrical Engineering, Georgia Institute of Technology, 1995
- MBA - Management, Georgia Institute of Technology, 1995
- MS - Physics, Georgia Institute of Technology, 1992
- BS - Physics, University of California Irvine, 1990
News All articles
- Marketing to businesses has never been clearer — November 18, 2024 — Thanks to Clinical Assistant Professor Michael Carrillo, a new textbook is benefitting the University of Florida Warrington College of Busin...
- UF students gain real-world experience in New York City and Miami through Presidential Strategic Initiatives — August 27, 2024 — Thanks to the University of Florida’s Presidential Strategic Initiatives, funded by the Florida Legislature, students recently had the op...
- Medicine, business collaboration spurs solution for battlefield blood supply and distribution — May 15, 2024 — As a surgeon in the United States Air Force, Lt. Col. Andrew Hall (MBA ’24) understands how critical of a resource blood is to treat comba...
- New Case Study | Minespider: Building Responsible Battery Supply Chains with Blockchain — March 19, 2024 — Clinical Assistant Professor Michael Carrillo and Clinical Professor and Director of the David F. Miller Retail Center Joel Davis collaborat...
- Meet Warrington’s new faculty for 2021 — August 26, 2021 — The Warrington College of Business is proud to welcome six new faculty members to campus in the 2021-2022 academic year. Learn more about th...
Courses taught Last 3 years
PhD students advised Last 3 years
- Andrea McHale — 2023 — Current
- Deanna McKenzie-Brown — 2023 — Current
- Garrett Peirce — 2023 — Current
- Horton (Dave) Reed — 2022 — Current
- Jennifer Boyd — 2023 — Current
Professional service Last 5 years
- Book/Textbook Reviewer/Referee, Case Research Journal — 2022 to Present
- Book/Textbook Reviewer/Referee, Journal of Brand Management — 2019 to Present
- Chairperson, American Marketing Association — 2024
- Chairperson, POMS (Production Operations Management) — 2024
- Conference-Related, American Marketing Association — 2022 to 2024
- Conference-Related, American Marketing Association — 2023 to 2024
Book publications Last 5 years
- B2B Selling: From Fundamentals to Advanced Practices Status: Revised and ResubmittedAuthor: Michael Carrillo
- B2B Marketing: Strategic Foundations and Global Applications Status: PublishedPublished Year: 2024Author: Michael Carrillo
Case publications Last 5 years
- Chiara Ferragni: An Influencer in Crisis Status: SubmittedAuthors: Valeria Marcia, Michael Carrillo
- Minespider: Building Responsible Battery Supply Chains with Blockchain Status: PublishedPublished Year: 2024Authors: Michael Carrillo, Joel Davis
Conference proceeding publications Last 5 years
- Evaluating Blood Management in Combat Zones: Evidence and Theory Status: AcceptedAccepted Year: 2024Authors: Michael Carrillo, Anand Paul
- Can Napa Valley Wine Producers Capture Marketing Value From the Vineyard? A Qualitative Study of Place Co-brands Status: AcceptedAccepted Year: 2023Author: Michael Carrillo
Journal article publications Last 5 years
- The Impact of Short-Term Vacation Rentals on Housing Affordability and Availability in Tourist-Focused Counties of Florida Status: In Preparation; Not Yet SubmittedAuthors: Michael Carrillo, Joel Davis, Janice Carrillo
- Timing of Medical Utilization in Air Force Technical School Status: In Preparation; Not Yet SubmittedJournal: Military MedicineAuthors: Anthony Esparza, Michael Carrillo, Kyle Iverson, Lea Trush, Andrew Hall
- Improving Expeditionary Blood Supply via Type Specific Whole Blood Status: PublishedJournal: Military MedicinePublished Year: 2024Authors: Andrew Hall, Chih Huang, Cara Olsen, Michael Carrillo, Seng Patton
- Prospective Analysis of Whole Blood Utilization and Implications for Distribution in United States Central Command Status: PublishedJournal: BMJ Military HealthPublished Year: 2024Authors: Andrew Hall, Ryan Comes, Michael Carrillo, Steven McDaniel, Ramey Wilson
- Military Blood Supply and Distribution in USCENTCOM Status: PublishedJournal: Military MedicinePublished Year: 2024Authors: Andrew Hall, Cara Olsen, Ryan Comes, Steven McDaniel, Michael Carrillo, Ramey Wilson, Matthew Hanson