Michael A Carrillo

Michael A Carrillo

Clinical Assistant Professor

(352) 273-4958  |  Email

Contact details

University of Florida
Warrington College of Business
Marketing Department
Bryan Hall 230

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  • Bio

    Education All years

    • DBA - Marketing, Universtiy of Florida, 2020
    • MS - Electrical Engineering, Georgia Institute of Technology, 1995
    • MBA - Management, Georgia Institute of Technology, 1995
    • MS - Physics, Georgia Institute of Technology, 1992
    • BS - Physics, University of California Irvine, 1990

    Courses taught Last 3 years

    PhD students advised Last 3 years

    • Andrea McHale — 2023 — Current
    • Deanna McKenzie-Brown — 2023 — Current
    • Garrett Peirce — 2023 — Current
    • Horton (Dave) Reed — 2022 — Current
    • Jennifer Boyd — 2023 — Current

    Professional service Last 5 years

    • Book/Textbook Reviewer/Referee, Case Research Journal — 2022 to Present
    • Book/Textbook Reviewer/Referee, Journal of Brand Management — 2019 to Present
    • Chairperson, American Marketing Association — 2024
    • Chairperson, POMS (Production Operations Management) — 2024
    • Conference-Related, American Marketing Association — 2022 to 2024
    • Conference-Related, American Marketing Association — 2023 to 2024

    Book publications Last 5 years

    • B2B Selling: From Fundamentals to Advanced Practices
      Status: Revised and Resubmitted
      Author: Michael Carrillo
    • B2B Marketing: Strategic Foundations and Global Applications
      Status: Published
      Published Year: 2024
      Author: Michael Carrillo

    Case publications Last 5 years

    • Chiara Ferragni: An Influencer in Crisis
      Status: Submitted
      Authors: Valeria Marcia, Michael Carrillo
    • Minespider: Building Responsible Battery Supply Chains with Blockchain
      Status: Published
      Published Year: 2024
      Authors: Michael Carrillo, Joel Davis

    Conference proceeding publications Last 5 years

    • Evaluating Blood Management in Combat Zones: Evidence and Theory
      Status: Accepted
      Accepted Year: 2024
      Authors: Michael Carrillo, Anand Paul
    • Can Napa Valley Wine Producers Capture Marketing Value From the Vineyard? A Qualitative Study of Place Co-brands
      Status: Accepted
      Accepted Year: 2023
      Author: Michael Carrillo

    Journal article publications Last 5 years

    • The Impact of Short-Term Vacation Rentals on Housing Affordability and Availability in Tourist-Focused Counties of Florida
      Status: In Preparation; Not Yet Submitted
      Authors: Michael Carrillo, Joel Davis, Janice Carrillo
    • Timing of Medical Utilization in Air Force Technical School
      Status: In Preparation; Not Yet Submitted
      Journal: Military Medicine
      Authors: Anthony Esparza, Michael Carrillo, Kyle Iverson, Lea Trush, Andrew Hall
    • Improving Expeditionary Blood Supply via Type Specific Whole Blood
      Status: Published
      Journal: Military Medicine
      Published Year: 2024
      Authors: Andrew Hall, Chih Huang, Cara Olsen, Michael Carrillo, Seng Patton
    • Prospective Analysis of Whole Blood Utilization and Implications for Distribution in United States Central Command
      Status: Published
      Journal: BMJ Military Health
      Published Year: 2024
      Authors: Andrew Hall, Ryan Comes, Michael Carrillo, Steven McDaniel, Ramey Wilson
    • Military Blood Supply and Distribution in USCENTCOM
      Status: Published
      Journal: Military Medicine
      Published Year: 2024
      Authors: Andrew Hall, Cara Olsen, Ryan Comes, Steven McDaniel, Michael Carrillo, Ramey Wilson, Matthew Hanson