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Kyung Sun (Melissa) Rhee

Assistant Professor

(352) 294-6307



Kyung Sun (Melissa) Rhee is an Assistant Professor in the Department of Information Systems and Operations Management, Warrington College of Business at the University of Florida. She has received her Ph.D. in Information Systems from Michael G. Foster School of Business at the University of Washington, Seattle. Her bachelor’s degree in Business Administration and master's degree (MS) in Operations Management are both from Seoul National University, South Korea.

Melissa’s primary research interests are in the economics of digital markets in which intersects between information systems and digital economics. Topics of her current work vary across transportation networks, online labor market, social media, and digital marketing.


  • PhD - Information Systems, Business Administration, University of Washington, 2019
  • MS - Operations Management, Seoul National University, 2014
  • BA - Business Administration, Seoul National University, 2012

Research Interests

  • Transportation Networks
  • Online Labor Market
  • Economics of Information Systems
  • Digital Marketing
Last 5 years

Honors and Awards

  • Best Paper Award International Conference on Information Systems (ICIS) — 2018
  • Best Paper Award Korean Association of Information Systems (KrAIS) — 2018
Last 3 years

Courses Taught

  • Adv Sys Design/Dev 1 (ISM6128)
  • Bus Telecom Stra/Ap 1 (ISM6222)
  • Business Data Communica 1 (QMB4930)
Last 3 years

Phd Students Advised

  • Xinyu Zang — Current
  • Mariia Petryk — 2022
  • Mookerjee Urbashi — 2022
Last 5 years

Journal Article Publications

  • Value of Information Sharing via Ride-hailing Apps: An Empirical Analysis
    Status: Accepted
    Journal: Information Systems Research
    Accepted Year: 2022
    Authors: Kyung Sun (Melissa) Rhee, Jinyang Zheng, Youwei Wang, Yong Tan

Contact Details

University of Florida
Warrington College of Business
Information Systems and Operations Management Department
Matherly Hall 317

(352) 294-6307