MS Marketing program

Program length

30 credits
Full time: 1 year
Part time: 1.5 to 2 years

Application deadlines

Spring

International applicant deadline: July 15
Domestic & scholarship deadline: Sept. 1

Fall

International applicant deadline: Jan. 15
Domestic & scholarship early deadline: March 1
Domestic final deadline: May 1

Format

On-campus
Fall and Spring: 7-week modules
Summer A/B: 6-week modules

Is a master’s in marketing from Warrington worth it?

Company growth depends on its customer relationships — whether that’s interest in a product, brand recognition or a price in line with market demand. And in our fast-paced world, new technologies and techniques improve how a company identifies and connects with its audience.

For these reasons, marketing departments across industries are filled with agile professionals arriving with a creative vision, a toolkit of tactics and a data-informed perspective.

The University of Florida Warrington College of Business’ Master of Science in Business Administration with a concentration in Marketing program transforms you into someone not only ready to enter but also lead this environment.

Our affordable, one-year program reflects how organizations increase visibility and reach their audience, starting with core courses. You’ll take a detailed dive into the full domain of marketing decision-making: branding, pricing, analytics, customer relationship management, business-to-business methods, professional selling and new product development.

Hands-on training in analytics tools and applications complements this overview. Through integrated Excel and Python instruction, you’ll learn to dig up, examine, draw conclusions from and visualize data.

Whether you studied business, STEM or another field as an undergraduate, this approach is reinforced through group projects and opens up multiple potential careers.

As a result, you graduate prepared to help a company establish its identity, launch new products and services, craft memorable campaigns, or nurture new and existing customer relationships.

Request information

Warrington’s MS Marketing program, by the numbers

A quantified degree with definite returns.

$15,921

Tuition for Florida residents

$39,836

Out-of-state tuition

No GMAT
or GRE

Test scores are not required to apply.

#21

Among U.S. Publics and #34 in the nation for graduate marketing programs.
Eduniversal, 2024 Best Masters and MBAs Ranking

#6

Among U.S. Publics and #20 in the nation for graduate marketing programs.
U.S. News & World Report, 2023-2024 Best Graduate Schools

70%

Of students enter through the combination degree program at UF.

Marketing analytics

Harnessing and pushing the boundaries of data is integral to Warrington’s culture. In line with this mission, our MS Marketing students get hands-on experience using data analytics and artificial intelligence tools to learn more about prospective consumers, devise more engaging campaigns, and track the results.

About the MS Marketing program

“Who’s your audience?” Brands should know, but tastes shift, and competition requires them to stand out with novel features or a distinctive image. With time, these factors transform their customer base or attract new consumers.

The MS Marketing program ventures into all stages of this process:

Core courses: Understand how to determine existing and prospective audiences and appeal to them through products, pricing, messaging and customer relationships. Ultimately, you learn to transform interest into new leads, sales, and long-term contracts.
Electives: Learn to orchestrate campaigns from start to finish, beginning with the research and reasoning behind an idea to implementation and projected benefits. Electives in marketing analytics, entrepreneurship, finance, information systems and operations management, international business, management, and real estate introduce you to intersecting disciplines and allow you to quantify and qualify your ideas.
Group projects: From coordinators and specialists to strategists and directors, marketing teams reach objectives through collaboration and clearly assigned roles. Group projects integrated into the master’s in marketing program reflect this environment and allow you to practice problem-solving and interpersonal skills.

Scholarships and tuition assistance

Marketing professionals recognize that a low upfront investment plus high visibility equals a more profitable strategy.

This pattern also describes the value of Warrington’s MS Marketing program. Along with other forms of aid, you can reduce costs further with:

Scholarships: Newly admitted students may be eligible for a limited number of merit and need-based scholarships ranging from $500 to $5,000. Scholarship application instructions will be emailed to eligible students two weeks prior to the scholarship application deadline. Awards are open to domestic and international students.
Florida Bright Futures: Are you surging ahead with the combination track? Florida Bright Futures recipients who graduated with their bachelor’s degree in seven semesters/105 credits or less may be eligible to apply remaining Florida Bright Futures funding to the first semester of the MS Marketing program.
Florida Prepaid Students: Once accepted into the combination program, Florida Prepaid students may apply any remaining prepaid funds toward graduate tuition.

Explore scholarship deadlines and criteria

Formats for the MS Marketing program

Do you think creatively, quantitatively and strategically? Then a marketing career might be for you.

If you’re enthralled by data, branding or sales, or you seek to strengthen how you approach campaigns or product development, there’s a master’s in marketing program at Warrington that fits your goals and timeframe:

Traditional on-campus program: Designed for students who will earn their bachelor’s degree prior to the start of the program. You scaled the breadth of business disciplines as an undergraduate or now find yourself in a marketing-adjacent role. Whether you’re forecasting trends or testing taglines, you’re a prime candidate for this intensive, one-year program designed to upgrade how you strategize, make decisions, and deploy data.
Bachelor’s/master’s combination program: An option for on-campus and online formats, double-counting credits allows current University of Florida undergraduate business students to complete the MS Marketing program and their bachelor’s in as few as four years — a move that saves both time and money. Learn more about our combination degrees.
Master’s/master’s and master’s/doctoral programs: Active, more targeted marketing results in consistent business — in whichever field you find yourself. The MS Marketing degree integrates with a number of master’s, professional, and Ph.D. programs at the University of Florida to help you build knowledge of branding, pricing, and more visibility-boosting methods. Learn more about our master’s/master’s and master’s/PhD programs.
Online program: The online master’s in marketing program recognizes how quickly the field evolves. Keep pace while keeping your day job with comprehensive asynchronous courses and projects you can complete around your schedule. Learn more about the Online MS Marketing.

MS Marketing curriculum

The curriculum consists of 30 credits (20 core credits and 10 elective credits). Courses are taught in 7-week modules in fall/spring and 6-week modules in summer.

Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.

Curriculum

GEB5212 Professional Writing (1 credit)
GEB5215 Professional Communication (1 credit)
MAR5806 Marketing Management* (2 credits)
MAR6818 Advanced Marketing Management (2 credits) – Capstone
QMB6358 Statistical Analysis for Managerial Decisions (2 credits)
Marketing Courses (12 credits)
Graduate Business Electives (10 credits)

*UF marketing majors who completed MAR4803 within the past seven years must replace MAR5806 with another marketing course.

Application instructions and deadlines

Spring (January)	Deadline	Applicant notified by
International applicant deadline	July 15	Sept. 15
Domestic & scholarship consideration deadline	Sept. 1	Oct. 15

Fall (late August)	Deadline	Applicant notified by
International applicant deadline	Jan. 15	April 15
Early deadline & scholarship consideration deadline	March 1	April 15
Final deadline	May 1	June 15

Domestic applicants: The criteria and assessment of applications remain the same for both the early and final deadlines. The distinction between the early and final deadlines is in the timing of when the decision letter is issued.

If you cannot finalize your application under the deadline, contact us to determine if we can accept late applications.

Admitted applicants will be asked to accept their admission offer within two weeks of receiving their offer letter.

The instructions below apply to on-campus traditional applicants who will complete the bachelor’s degree before the start of the program. Combination (bachelor’s/master’s) degree applicants should follow the combination degree application instructions, while those applying for the online MS Marketing program should follow the online MS Marketing program’s application instructions .

Eligibility

Bachelor’s degree or a four-year international equivalent.
Open to business majors and minors, as well as non-business majors or minors with an exceptional academic record and demonstrated quantitative skills.
3.0 upper-division undergraduate GPA (U.S. degrees only).

Instructions

Submit the Graduate School application and pay the application fee.
When selecting your program, choose the following:
- Location of intended program: Gainesville
- Program of study: Warrington College of Business > Business Administration (Degree name – Master of Science)
- Intended term: Spring (January start) or Fall (August start)
- Concentration: Marketing
All applicants will be required to submit the Information for Residency Classification when they apply to Graduate School. Learn more about Establishing Residency for Tuition Purposes.
Upload a statement of purpose (400-600 words) that explains your motivations for applying, why you believe you are good candidate, and how the program will help you achieve your career goals.
Provide a 1-2 page resume or curriculum vitae that must cover all post-high school education and employment, as well as information about ongoing international affiliations and research funding. Also include your experience, accomplishments and involvement. Elaborate on your duties and responsibilities, as well as leadership activities and time commitments outside of the classroom.
Enter contact information for two recommenders. After you submit the application, the recommenders will receive an email with instructions.
- Recommendations must be someone who has supervised you (professor, employer, adviser, volunteer coordinators). Letters from students, peer leaders, or relatives will not be accepted.
Upload a copy of transcripts (in English and native language) from all post-secondary institutions. Unofficial transcripts are accepted for admissions processing. If admitted, official transcripts must be submitted in first term of study. UF students: Do not submit a copy of the UF transcript.
International candidates
- The UF Office of Admissions will not recognize 3-year bachelor’s degrees from India, Australia, Bangladesh, Canada (excluding Quebec), Nepal and Pakistan. Three-year bachelor’s degrees from other countries are reviewed on an individual basis.
- Refer to requirements for international students, including English proficiency scores (TOEFL/IELTS) and transcript evaluations. Warrington interviews candidates who attended a non-U.S. institution as part of the admissions process.
- Upload a copy of the diploma and degree certification in English and native language. Applicants who have not received their diploma must submit a letter from their institution stating the program of study and expected graduation date. If admitted, the official diploma and degree certification must be submitted during first term of study.

Start your traditional, on-campus MS Marketing application

Turn electives into resume-building experiences

Global Immersion Experience

Cross-cultural fluency can result in mutually beneficial client relationships and products with multi-audience appeal. This seven- to 10-day trip, complemented by a consulting project and academic talks, offers insight into the best connection-building practices.

Start your adventure

Study abroad

Want more than a glimpse of the global marketplace? Spend anywhere from a week to up to six months studying business and other related topics at any of our 30 elite international partnering institutions.

Explore the opportunities

A group of MS Marketing students talk about their GatorNest consulting project to a room full of UF Warrington students and instructors who are sitting at tables

Marketing Consulting Experience

Designed for marketing students, the course offers insight into the heart of South Florida’s business ecosystem, tailored for graduate business students with an eye on the Miami market’s vibrancy and diversity. This course goes beyond traditional learning, offering a deep dive into Miami’s market dynamics through hands-on problem-solving of actual marketing challenges faced by local businesses.

Courses

See the full decision-making and strategy process unfold before you dive into niche interests. Or think about how other business disciplines influence branding, selling, pricing, and product development. The MS Marketing curriculum consists of 30 credits (20 core credits and 10 elective credits).

Core courses

Advanced Marketing Management Capstone

Designed to teach marketing management techniques that will be applicable in a business setting.

Marketing Management

Analyzes marketing strategies involving product and brand development, channels of distribution, and pricing and promotion.

Professional Communication

Become an expert in delivering high-impact presentations and engaging speeches.

Professional Writing

Learn how to write well at work with effective strategies.

Statistical Analysis for Managerial Decisions

Provides the essentials of statistics for business decision-making.

Core Marketing electives

International Marketing

Exploring the global marketplace and factors that influence the decision-making of marketers.

Art and Science of Pricing

Business-to-Business Marketing

An in-depth analysis of the challenges and opportunities that characterize business-to-business markets.

Professional Selling

This course teaches the importance of the selling role and provides basic professional selling skills.

Customer Analysis

You’ll learn how to think analytically about customers and your firm’s marketing strategy through four sets of analytic techniques.

Managerial Decisions

Provides an analytical foundation for making sound managerial decisions.

Marketing Analytics Methods

Students learn to analyze datasets in consulting and marketing situations, and utilize the analysis results for marketing decision-making.

Marketing Analytics I

Analyzing data to improve decision-making, such as understanding customer compositions, predicting product diffusion, or setting prices.

Marketing Analytics II

Prepares you with modern machine learning techniques and natural language processing algorithms for analyzing marketing data.

Web-Based Marketing

Provides knowledge and skills to become a marketing manager in the digital age. Understand search engine marketing, social media, and online advertising.

Product Development and Management

A structured way of thinking about product development.

Marketing Ethics

Analyzes ethical issues commonly faced by marketers and consumers.

Building and Managing Brand Equity

Focuses on the management of brand equity, which is the value of the brand to the organization.

Customer Relationship Management

Consider the role of customer value and demonstrate the considerable impact that it can have on your company’s long-term performance.

Data Visualization

Understand key data visualization principles and techniques and apply them in a marketing setting.

Graduate business electives

Course availability varies by academic term. Your academic advisor will guide you on specific classes to take.

Business Plan Lab

Concentrates on constructing a business plan for a new concept that the student team generates and develops.

Compensation in Organizations

Relevant practical and theoretical information regarding design of reward systems that support organizational strategies.

Corporate Entrepreneurship

See what entrepreneurship looks like at the corporate level.

Creativity in Entrepreneurship

Examination of the creative process and organizational environment of several innovative organizations.

Entrepreneurial Consulting Project

Student teams consult for small local startups and offer suggestions to solve problems.

Entrepreneurial Opportunities

An introduction to entrepreneurship and the entrepreneurial process.

Fundamentals of International Business

Examine the environment of international business and many operational tools and characteristics.

Human Capital Analysis

Introducing students to the statistical tools that enable evidence-based HR strategies.

International Aspects of Human Resources Management

Identifying the influence of economic, legal, and cultural factors on international human resource management.

International Business Law

Surveys the legal and ethical environment of international business before moving to a specific doctrine.

International Finance

Provides an introduction to international finance.

Intro to Python

Designed to teach Python as a tool to create business analytics and visualization applications.

Leading Teams

Equips you with the knowledge and tools necessary to successfully lead high-performing teams and organizations.

Managerial Economics

Learn how to develop a microeconomic approach to decision-making in business.

Organizational Behavior

Learn how organizational behavior helps manage change from various perspectives.

Organizational Staffing

Offers a broad view of the entire staffing process from beginning to end.

Strategic Entrepreneurship

Highlights the strategy of organizations.

Venture Finance

Learn about venture capital and private equity investing by exercising the skills used by professional firms.

Considering a quantitative career? In addition to the MS Marketing, you can dive into data’s potential in the following programs.

Master of International Business

MS in Management

MS in Business Analytics

What can you do with a master’s in marketing degree?

To grow awareness and profits, corporate and nonprofit fields seek marketing professionals to form and strengthen all aspects of their identities. Alternatively, you can embark on your own endeavor — consulting or starting your own agency.

$70,400

3-year average salary for MS Marketing graduates.

8%

More positions for advertising, promotions, and marketing managers through 2033.
U.S. Bureau of Labor Statistics

43.3%

Job placement for graduates outside of the Southeast United States

Where our graduates work

The program prepares you for the following roles:

Account Development Manager
Brand Manager
Business Development Executive
Channel Marketing Manager
Channel Partner Manager
Client Relationship Manager
Content Marketing Manager
CRM Specialist (Marketing)
Customer Experience (CX) Manager
Customer Insights Analyst
Demand Generation Manager
Digital Content Strategist
Digital Marketing Specialist (SEO/SEM)
E-commerce Marketing Manager
Field Marketing Manager
Growth Marketing Manager
Key Account Manager
Marketing Analytics Specialist
Marketing Automation Specialist
Marketing Operations Manager
Partner Marketing Manager
Product Strategist
Sales Analytics Manager
Sales Operations Analyst
Social Media Strategist
UX (User Experience) Manager

An MS Marketing student, holding a folder, smiles after handing her resume to a recruiter at a UF Warrington career fair

Career preparation

You’re learning to design brands and sell products — but how well can you market yourself? Warrington’s Business Career Services helps you strategize your way into your first post-graduation role, from polishing your resume and your presentation to getting in front of the right people.

Start strategizing

Faculty

They’ve seen tactics transform and new methods emerge. Whether you’re curious about mining data or meeting campaign expectations, our faculty guide you through today’s strategies and help you develop a discerning mindset for tomorrow.

UF Warrington MS Marketing Instructor Richard J. Lutz

Meet your instructors

Mastering collaboration and communication

UF Warrington MS Marketing Alum Juliet Bell (BSBA ’24, MS Marketing ’25)

One of the highlights of the MS Marketing program is the amount of group and team assignments in most classes. These experiences have taught me invaluable skills in collaboration and communication that I know will only benefit me well in my future career.
Juliet Bell (BSBA ’24, MS Marketing ’25)

Information sessions

October 8