Tianxin Zou
- John I. Williams, Jr. Professor
- Assistant Professor
Location
- Warrington College of Business
- Marketing Department
- Stuzin Hall 255D
Tianxin Zou joined Warrington College of Business, University of Florida in August 2019. Professor Zou’s research focuses on quantitative marketing and applied game theory. His research investigates how new technologies and business models on the Internet will reshape firms’ strategies and consumer welfare, and how consumers’ psychological factors will affect firms’ pricing and product strategies. Professor Zou received his B.A. in Economics and B.S. in Applied Mathematics from Tsinghua University and his Ph.D. in Marketing from Washington University in St. Louis.
Expertise and interest areas
- Applied Game Theory
- Behavioral Economics
- Consumer Search
- Platform Design
- Pricing
News
Discount stores dot the city. Does Gainesville still need them? | Tianxin Zou & Joel Davis – The Independent Florida Alligator
Will banning self-preferencing in digital markets help or hurt? | Tianxin Zou – University of Maryland Robert H. Smith School of Business
University of Florida professor inducted into prestigious young scholars class for excellence in marketing research – January 17, 2024 – GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is among the latest class of Marketing Science Institute (MSI) Young Scholars.…
Marketing professor receives prestigious research award from AMA – November 22, 2022 – GAINESVILLE, Fla. – Tianxin Zou, John I. Williams, Jr. Assistant Professor of Marketing, is one of two winners of the American Marketing Association’s (AMA) Marketing…
Courses taught
- Marketing Analytics 1 (MAR6668)
- Marketing Analytics Methods (MAR6667)
- Workshop in Marketing Research (MAR7925)
Education
- PhD – Marketing, Washington University in St. Louis, 2019
PhD students advised
- Guangzhi Chen — 2023 — 2026
- Douglas Turner — 2022 — 2023
Professional service
- Associate Editor, Service Science — 2024 to Present
- Book/Textbook Reviewer/Referee, American Economics Journal: Microeconomics — 2021 to Present
- Book/Textbook Reviewer/Referee, Decision Science — 2019 to Present
- Book/Textbook Reviewer/Referee, International Journal of Research in Marketing — 2020 to Present
- Book/Textbook Reviewer/Referee, Journal of Marketing Research — 2020 to Present
- Book/Textbook Reviewer/Referee, Journal of Retailing — 2023 to Present
- Book/Textbook Reviewer/Referee, Management Science — 2020 to Present
- Book/Textbook Reviewer/Referee, Manufacturing & Service Operations Management — 2023 to Present
- Book/Textbook Reviewer/Referee, Marketing Science — 2019 to Present
- Book/Textbook Reviewer/Referee, MIS Quarterly — 2022 to Present
- Book/Textbook Reviewer/Referee, Production and Operations Management — 2019 to Present
- Committee Member, Warrington Business School, University of Florida — 2023 to Present
- Editorial Review Board Member, Marketing Science — 2025 to Present
- Session Chair, POMS 31th annual conference — 2021 to Present
- Session Chair, 34th POMS conference — 2024
Journal article publications
- Product-Line Design in the Presence of Consumers’ Anticipated Regret
- Status: Published
- Journal: Management Science
- Published Year: 2020
- Authors: Tianxin Zou, Bo Zhou, Baojun Jiang
- Consumer Search and Filtering on Online Retail Platforms
- Status: Published
- Journal: Journal of Marketing Research
- Published Year: 2020
- Authors: Baojun Jiang, Tianxin Zou
- Integration of primary and resale platforms
- Status: Published
- Journal: Journal of Marketing Research
- Published Year: 2020
- Authors: Tianxin Zou, Baojun Jiang