Michael A. Carrillo
- Clinical Associate Professor
Location
- Warrington College of Business
- Information Systems and Operations Management Department
- Marketing Department
- MBA Programs
- Master of Business Administration
- Bryan Hall 230
Michael Carrillo is a Clinical Assistant Professor in the Marketing Department of the Warrington College of Business at the University of Florida. He received his DBA from the University of Florida. Michael holds an MS in Physics, an MS in Electrical & Computer Engineering, and an MBA from the Georgia Institute of Technology. He also earned a BS in Physics from the University of California Irvine. Currently, he teaches graduate-level courses in Managerial Statistics, Operations Management, Business-to-Business Marketing, Marketing Strategy, and New Product Management. His research interests include qualitative and correlational research in marketing and operations management strategies.
His experience spans software development, business consulting, project management, sales, business development, marketing, and management. Additionally, he served in two branches of the US military: US Air Force (enlisted) and the US Navy Reserve (officer). While at Oracle (14 years), he led a team that demonstrated business intelligence and enterprise application software functionality to prospects and customers, contributed to marketing strategy and content, and delivered product training for employees, customers, and partners. At Infor (7 years), he led a global enablement practice for a partner network of 1,000 partner companies with 10,000+ consulting members. Later, he assumed a role as a Global Alliance executive to manage select global alliance partners.
Expertise and interest areas
- B2B Marketing
- Cross-sectional Research
- New Product Development
- Operations Strategy
- Qualitative Research
News
From classroom to career – May 13, 2025 – Ariella Ciuraru (BSBA ’23, MSMAR ’24) has a passion for people and business and decided to pursue that passion at the University of Florida. “While…
UF faculty co-author influencer marketing case for Ivey Publishing – May 12, 2025 – Valeria Marcia, a lecturer in marketing, and Michael Carrillo, a clinical assistant professor at the University of Florida’s Warrington College of Business, have co-authored a…
Marketing to businesses has never been clearer – November 18, 2024 – Thanks to Clinical Assistant Professor Michael Carrillo, a new textbook is benefitting the University of Florida Warrington College of Business’s business-to-business (B2B) marketing course. Carrillo’s…
UF students gain real-world experience in New York City and Miami through Presidential Strategic Initiatives – August 27, 2024 – Thanks to the University of Florida’s Presidential Strategic Initiatives, funded by the Florida Legislature, students recently had the opportunity to engage directly with leading companies in…
Medicine, business collaboration spurs solution for battlefield blood supply and distribution – May 15, 2024 – As a surgeon in the United States Air Force, Lt. Col. Andrew Hall (MBA ’24) understands how critical of a resource blood is to treat…
Courses taught
- Advanced DBA Research (ACG7978)
- Advanced DBA Research (FIN7978)
- Advanced DBA Research (MAN7978)
- Advanced DBA Research (QMB7911)
- Business to Business Marketing (MAR6457)
- Business-to-Business Marketing (MAR6456)
- DBA Doctoral Dissertation/Defense (ACG7985)
- DBA Doctoral Dissertation/Defense (MAN7985)
- DBA Doctoral Dissertation/Defense (MAR7985)
- Individual Work (MAR6905)
- Management (MAN5501)
- Managerial Statistics (QMB5303)
- Problems and Methods in Marketing Management (MAR5806)
- Product Development and Management (MAR6833)
- Professional Selling (MAR6479)
- Special Topics (GEB6930)
- Special Topics (MAR2951)
- Special Topics in Marketing (MAR6930)
Education
- DBA – Marketing, Universtiy of Florida, 2020
- MS – Electrical Engineering, Georgia Institute of Technology, 1995
- MBA – Management, Georgia Institute of Technology, 1995
- MS – Physics, Georgia Institute of Technology, 1992
- BS – Physics, University of California Irvine, 1990
PhD students advised
- Deanna McKenzie-Brown — 2023 — Current
- Nichole Wiley-Marks — 2025 — Current
- Sean O'Donnell — 2025 — Current
- Andrea McHale — 2023 — 2025
- Garrett Peirce — 2023 — 2025
- Jennifer Boyd — 2023 — 2025
Professional service
- Book/Textbook Reviewer/Referee, Case Research Journal — 2022 to Present
- Book/Textbook Reviewer/Referee, Journal of Brand Management — 2019 to Present
- Chairperson, American Marketing Association — 2024
- Chairperson, POMS (Production Operations Management) — 2024
- Conference-Related, American Marketing Association — 2022 to 2024
- Conference-Related, American Marketing Association — 2023 to 2024
Case publications
- Chiara Ferragni: An Influencer in Crisis
- Status: Published
- Accepted Year: 2025
- Authors: Valeria Marcia, Michael Carrillo
- Minespider: Building Responsible Battery Supply Chains with Blockchain
- Status: Published
- Published Year: 2024
- Authors: Michael Carrillo, Joel Davis
Conference proceeding publications
- Changing Minds, Saving Lives: A Social Marketing Approach to Military Blood Donation Behavior.
- Status: Accepted
- Accepted Year: 2025
- Authors: Michael Carrillo, Andrew Hall
- Can Napa Valley Wine Producers Capture Marketing Value From the Vineyard? A Qualitative Study of Place Co-brands
- Status: Accepted
- Accepted Year: 2023
- Author: Michael Carrillo
Journal article publications
- Contingent Faculty: A Comparison of Accredited Business Schools in the U.S. and Canada
- Status: Published
- Journal: International Journal of Business and Management
- Published Year: 2025
- Authors: Michael Carrillo, John Kraft, Arthur Kraft
- Diversification Strategy for Medical Logistics
- Status: Submitted
- Journal: Joint Force Quarterly
- Authors: Andrew Hall, Michael Carrillo, Matthew Hanson
- Segmenting Military Blood Donors: A Targeted Marketing Approach to Increase Expeditionary Blood Availability
- Status: Published
- Journal: Transfusion
- Published Year: 2025
- Authors: Michael Carrillo, Daniel Roman, Ryan Comes, Chih Huang, Andrew Hall
- Advancing Blood Production and Distribution: Leveraging AI in the Expeditionary Care Environment
- Status: Accepted
- Journal: Joint Force Quarterly
- Accepted Year: 2025
- Authors: Michael Carrillo, Andrew Hall, Jackson Garrion, Hall Jennifer
- Improving Expeditionary Blood Supply via Type-Specific Whole Blood
- Status: Published
- Journal: Military Medicine
- Published Year: 2024
- Authors: Ryan Comes, Cara Olsen, Chih Huang, Michael Carrillo, Seng Patton, Michael April, Jennifer Hall, Peter Kulis, Andrew Hall
- Prospective Analysis of Whole Blood Utilization and Implications for Distribution in United States Central Command
- Status: Published
- Journal: BMJ Military Health
- Published Year: 2024
- Authors: Andrew Hall, Ryan Comes, Michael Carrillo, Steven McDaniel, Ramey Wilson
- Military Blood Supply and Distribution in USCENTCOM
- Status: Published
- Journal: Military Medicine
- Published Year: 2024
- Authors: Andrew Hall, Cara Olsen, Ryan Comes, Steven McDaniel, Michael Carrillo, Ramey Wilson, Matthew Hanson