Courses & Curriculum Online

The curriculum consists of 30 credits (20 core credits and 10 elective credits). Online lectures are asynchronous, allowing students to view them at their own convenience and schedule. Courses are taught in 8-week modules in fall/spring and 6-week modules in summer. Full-time and part-time curriculum options are available.

Most graduate business courses are worth 2 credits. The weekly time commitment varies by course. For a two-credit course, students will typically spend between 6-10 hours per week on lectures, readings, and assignments, etc.

Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.

Curriculum

  • GEB5212 Professional Writing (1 credit)
  • GEB5215 Professional Communication (1 credit)
  • MAR5806 Marketing Management* (2 credits)
  • MAR6335 Building and Managing Brand Equity or MAR6818 Advanced Marketing Management** (2 credits) – Capstone
  • QMB6358 Statistical Analysis for Managerial Decisions (2 credits)
  • Marketing Courses (12 credits)
  • Graduate Business Electives (10 credits)

*UF marketing majors who completed MAR4803 within the past seven years must replace MAR5806 with another marketing course.
**MAR6335 is the capstone for fall graduates. MAR6818 is the capstone for spring/summer graduates.

Marketing Course Options

Codes for the term courses are typically offered: F-M1 = Fall Module 1; F-M2 = Fall Module 2; SP-M3 = Spring Module 3; SP-M4 = Spring Module 4; Summer A = SM-A; Summer B = SM-B

These courses can fulfill the Marketing Course (12 credits) requirements:

Prerequisite: MAR5806 or MAR3023

  • MAR6157 International Marketing (F-M2, SM-A)
  • MAR6105 Marketing Ethics (F-M1)

Prerequisites: MAR5806 or MAR4803

  • MAR6591 Managerial Decisions* (SP-M3)
  • MAR6456 Business-to-Business Marketing (SP-M3)
  • MAR6479 Professional Selling (SM-B)
  • MAR6833 Product Development and Management (SP-M4)
  • MAR6818 Advanced Marketing Management (SP-M4) – Capstone for Spring/Summer graduates and elective for others.
  • MAR6335 Building and Managing Brand Equity (F-M2) – Capstone for Fall graduates and elective for others.

Prerequisites: (MAR5806 or MAR4803) & QMB6358

  • MAR6237 Art & Science of Pricing** (F-M2)
  • MAR6667 Marketing Analytics Methods (F-M2) – Overlaps with MAR6668, cannot take or get credit for both.

Prerequisites: (MAR5806 or MAR4803) & QMB6358 & ISM6413 PYTHON**

  • MAR6508 Customer Analysis** (SP-M3)
  • MAR6668 Marketing Analytics I** (F-M1; SP-M3) – Overlaps with MAR6667, cannot take or get credit for both.
  • MAR6669 Marketing Analytics II** (SP-M4)

*Students not permitted to take both the undergrad and grad courses of indicated overlaps.
**Recommended courses for students interested in marketing analytics.

Business Electives

Choose from a variety of business elective.

Fall Full-semester
  • ENT6930 Business Plan Lab
Fall Module 1
  • ENT6008 Entrepreneurial Opportunity
  • ENT6946 Entrepreneurial Consulting Project
  • GEB6366 Fundamentals of International Business
  • MAN6331 Compensation in Organizations
Fall Module 2
  • ENT6930 Strategic Entrepreneurship (not an option if taking MAN6636)
  • ENT6946 Entrepreneurial Consulting Project
  • FIN6638 International Finance (pre-req FIN5437)
  • ISM6413 Intro to Python
  • MAN6366 Organizational Staffing
  • MAN6635 International Aspects of Human Resources Management
Spring Full-Semester
  • ENT6930 Corporate Entrepreneurship
Spring Module 3
  • ECP5702 Managerial Economics
  • ENT6008 Entrepreneurial Opportunity
  • ENT6616 Creativity in Entrepreneurship
  • ENT6946 Entrepreneurial Consulting Project
Spring Module 4
  • ECO6936 Global Trade & Policy
  • ENT6930 International Entrepreneurship (not an option if taking GEB6366)
  • ENT6946 Entrepreneurial Consulting Project
  • FIN6930 Venture Finance
  • MAN5246 Organizational Behavior
  • MAN6635 International Aspects of Human Resources Management
  • MAN6930 Human Capital Analysis (pre-req QMB5304 or QMB5305 or QMB6358 or QMB3250 or managerial statistics course)
Summer A
  • BUL6852 International Business Law
  • ENT6946 Entrepreneurial Consulting Project
  • MAN6930 Leading Teams
Summer B
  • ENT6946 Entrepreneurial Consulting Project
  • MAN6617 International Operations/Logistics

Curriculum Plans

Follow the curriculum plan below based on your start date.

Fall Start (Full-Time)

Fall Module 1 (late August - mid-October)
CoursesCreditsMarketing Analytics Courses**
MAR5806 Marketing Management2
QMB6358 Statistical Analysis for Managerial Decisions2
Graduate Business Elective2
Fall Module 2 (late October - mid-December)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6237 Art and Science of Pricing
Marketing Course2
Graduate Business Elective2ISM6413 Python (prereq for marketing analytics courses)
Spring Module 3 (early January - mid-March)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6508 Customer Analysis (prereq Python)
Marketing Course2MAR6668 Marketing Analytics 1 (prereq Python) - not offered in 2024
GEB5212 Professional Writing 1
Spring Module 4 (mid-March - early May)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6669 Marketing Analytics 2 (prereq Python)
MAR6818 Advanced Marketing Management* (Capstone)2
GEB5215 Professional Communication1
Summer A (mid-May to mid-June)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2
Graduate Business Elective2
Summer B (late June - early August)
CoursesCreditsMarketing Analytics Courses**
Graduate Business Elective2
Graduate Business Elective2
Total Credits: 30

*A minimum of 16 credits must be MAR prefix courses.
**Recommended for students interested in marketing analytics.

Fall Start (Part-Time)

Fall Module 1 (late August - mid-October)
CoursesCreditsMarketing Analytics Courses**
MAR5806 Marketing Management2
QMB6358 Statistical Analysis for Managerial Decisions2
Fall Module 2 (late October - mid-December)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2
Graduate Business Elective2ISM6413 Python (prereq for marketing analytics courses)
Spring Module 3 (early January - mid-March)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6508 Customer Analysis (prereq Python)
GEB5212 Professional Writing 1
Spring Module 4 (mid-March - early May)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6669 Marketing Analytics 2 (prereq Python)
GEB5215 Professional Communication1
Summer A (Mid-May to mid-June)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2
Graduate Business Elective2
Summer B (Mid-June to early August)
CoursesCreditsMarketing Analytics Courses**
Graduate Business Elective2
Graduate Business Elective2
Fall Module 1 (late August - mid-October)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6668 Marketing Analytics 1 (prereq Python)
Graduate Business Elective2
Fall Module 2 (late October - mid-December)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6237 Art and Science of Pricing
MAR6335 Building and Managing Brand Equity (Capstone)2
Total Credits: 30

*A minimum of 16 credits must be MAR prefix courses.
**Recommended for students interested in marketing analytics.

Spring Start (Full-Time)

Spring Module 3 (early January - mid-March)
CoursesCreditsMarketing Analytics Courses**
MAR5806 Marketing Management2
QMB6358 Statistical Analysis for Managerial Decisions2
GEB5212 Professional Writing 1
Spring Module 4 (mid-March - early May)
CoursesCreditsMarketing Analytics Courses**
GEB5215 Professional Communication1
Marketing Course2
Graduate Business Elective2
Fall Module 1 (late August - mid-October)
CoursesCreditsMarketing Analytics Courses**
Graduate Business Elective2
Graduate Business Elective2
Fall Module 2 (late October - mid-December)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6237 Art and Science of Pricing
Marketing Course2
Graduate Business Elective2ISM6413 Python (prereq for marketing analytics courses)
Spring Module 3 (early January to mid-March)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6508 Customer Analysis (prereq Python)
Marketing Course2MAR6668 Marketing Analytics 1 (prereq Python)
Graduate Business Elective2
Spring Module 4 (mid-March - early May)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6669 Marketing Analytics 2 (prereq Python)
MAR6818 Advanced Marketing Management* (Capstone)2
Total Credits: 30

*A minimum of 16 credits must be MAR prefix courses.
**Recommended for students interested in marketing analytics.

Spring Start (Part-Time)

Spring Module 3 (early January - mid-March)
CoursesCreditsMarketing Analytics Courses**
MAR5806 Marketing Management2
QMB6358 Statistical Analysis for Managerial Decisions2
Spring Module 4 (mid-March - early May)
CoursesCreditsMarketing Analytics Courses**
GEB5215 Professional Communication1
Marketing Course2
Summer A and/or B
CoursesCreditsMarketing Analytics Courses**
Marketing Course2
Graduate Business Elective2
Fall Module 1 (late August - mid-October)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2
Graduate Business Elective2
Fall Module 2 (late October - mid-December)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6237 Art and Science of Pricing
Graduate Business Elective2ISM6413 Python (prereq for marketing analytics courses)
Spring Module 3 (early January - mid-March)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6508 Customer Analysis (prereq Python) or MAR6668 Marketing Analytics 1 (prereq Python)
GEB5212 Professional Writing 1
Spring Module 4 (mid-March - early May)
CoursesCreditsMarketing Analytics Courses**
Marketing Course2MAR6669 Marketing Analytics 2 (prereq Python)
MAR6818 Advanced Marketing Management* (Capstone)2
Summer A and/or B
CoursesCreditsMarketing Analytics Courses**
Graduate Business Elective2
Graduate Business Elective2
Total Credits: 30

*A minimum of 16 credits must be MAR prefix courses.
**Recommended for students interested in marketing analytics.