Michael A. Carrillo
- Clinical Associate Professor
Location
- Warrington College of Business
- Information Systems and Operations Management Department
- Marketing Department
- MBA Programs
- Master of Business Administration
- Bryan Hall 230
Michael Carrillo is a Clinical Assistant Professor in the Marketing Department of the Warrington College of Business at the University of Florida. He received his DBA from the University of Florida. Michael holds an MS in Physics, an MS in Electrical & Computer Engineering, and an MBA from the Georgia Institute of Technology. He also earned a BS in Physics from the University of California Irvine. Currently, he teaches graduate-level courses in Managerial Statistics, Operations Management, Business-to-Business Marketing, Marketing Strategy, and New Product Management. His research interests include qualitative and correlational research in marketing and operations management strategies.
His experience spans software development, business consulting, project management, sales, business development, marketing, and management. Additionally, he served in two branches of the US military: US Air Force (enlisted) and the US Navy Reserve (officer). While at Oracle (14 years), he led a team that demonstrated business intelligence and enterprise application software functionality to prospects and customers, contributed to marketing strategy and content, and delivered product training for employees, customers, and partners. At Infor (7 years), he led a global enablement practice for a partner network of 1,000 partner companies with 10,000+ consulting members. Later, he assumed a role as a Global Alliance executive to manage select global alliance partners.
Expertise and interest areas
- B2B Marketing
- Cross-sectional Research
- New Product Development
- Operations Strategy
- Qualitative Research
News
Warrington launches Business Case Series with study of the University of Florida’s AI transformation – June 15, 2026 – The new case series from the University of Florida Warrington College of Business examines real-world leadership and organizational challenges through business cases for graduate, executive…
New case study examines how a supercomputer became a university-wide AI strategy | Michael Carrillo – UF News
Courses taught
- Advanced DBA Research (ACG7978)
- Advanced DBA Research (FIN7978)
- Advanced DBA Research (MAN7978)
- Advanced DBA Research (QMB7911)
- Business to Business Marketing (MAR6457)
- Business-to-Business Marketing (MAR6456)
- DBA Doctoral Dissertation/Defense (ACG7985)
- DBA Doctoral Dissertation/Defense (MAN7985)
- DBA Doctoral Dissertation/Defense (MAR7985)
- DBA Doctoral Dissertation/Defense (QMB7981)
- Individual Work (MAR6905)
- Managerial Statistics (QMB5303)
- Marketing Consulting Experience (MAR6942)
- Problems and Methods in Marketing Management (MAR5806)
- Product Development and Management (MAR6833)
- Professional Selling (MAR6479)
- Special Topics (GEB6930)
- Special Topics (MAR2951)
- Special Topics in Marketing (MAR6930)
Education
- Ph.BA, Marketing/Marketing Management, General., University of Florida, 2019
- MS, Electrical, Electronics and Communications Engineering., Georgia Institute of Technolog, 1994
- MBA, Marketing/Marketing Management, General., Georgia Institute of Technolog, 1994
- MS, Physics, General., Georgia Institute of Technolog, 1991
- BS, Physics, General., University of California-Irvin, 1989
Book publications
- B2B Marketing: Strategic Foundations And Global Applications
- Status: Published
- Date: 2024
- Authors: Michael Carrillo
- B2B Selling: From Fundamentals To Advanced Practices
- Status: In Progress
- Date:
- Authors: Michael Carrillo
Journal article publications
- Building A Mississippi Military-Civilian Surgical Partnership For Readiness And Community Service
- Journal: Military Medicine
- Status: Accepted/In Press
- Date: 2026
- Authors: Kyle Iverson, Michael Carrillo, Shawn Dufford, Jennifer Bein, Andrew Hall
- Leveraging The Medical Industrial Complex For Readiness
- Journal: Joint Force Quarterly
- Status: Submitted
- Date: 2026
- Authors: Andrew Hall, Michael A. Carrillo, Kyle Iverson, Jaime Umberger, Jennifer Bein
- Prospective Analysis Of Whole Blood Utilisation And Implications For Blood Distribution
- Journal: BMJ Military Health
- Status: Published
- Date: 2026
- Authors: Andrew B. Hall, J Leech, R Comes, A Mott, C Huang, M Swayze, M Hanson, Ramey Wilson, Michael A. Carrillo
- Policy Impact On The U.s. Trade Surplus In Educational Services
- Journal: International Journal of Business Administration
- Status: Published
- Date: 2025
- Authors: Michael A. Carrillo, John Kraft, John Kraft, Arthur Kraft
- Policy Impact On The U.s. Trade Surplus In Educational Services
- Journal: International Journal of Business Administration
- Status: Published
- Date: 2025
- Authors: Michael A. Carrillo, Arthur Kraft, John Kraft
- Expanding The Military Blood Donor Pool Through Non-Donor
Recruitment
- Journal: Vox Sanguinis
- Status: Submitted
- Date: 2025
- Authors: Michael A. Carrillo, Kandie Ibarra, Ariel Pestanas, Ryan Comes, Mary Ann Spot, Chih Huang, Matthew Hanson, Jennifer Bein, Andrew Hall
- Contingent Faculty: A Comparison Of Accredited Business Schools In The U.s. And Canada
- Journal: International Journal of Business and Management
- Status: Published
- Date: 2025
- Authors: Michael A. Carrillo, Arthur Kraft, John Kraft
- Contingent Faculty: A Comparison Of Accredited Business Schools In The U.s. And Canada
- Journal: International Journal of Business and Management
- Status: Published
- Date: 2025
- Authors: Michael A. Carrillo, Arthur Kraft, John Kraft
- Diversification Strategy For Medical Logistics
- Journal: Joint Force Quarterly
- Status: Submitted
- Date: 2025
- Authors: Andrew Hall, Michael A. Carrillo, Matthew Hanson, Carrie Redpath
- Segmenting Military Blood Donors: A Targeted Marketing Approach To Increase Expeditionary Blood Availability
- Journal: Transfusion
- Status: Published
- Date: 2025
- Authors: Michael A. Carrillo, Daniel Roman, Ryan Comes, Chih Huang, Frederick Lumzy, Matthew Hanson, Ramey Wilson, Peter Kulis, Andrew Hall
- Improving Expeditionary Blood Supply Via Type-Specific Whole Blood
- Journal: Military Medicine
- Status: Published
- Date: 2025
- Authors: Ryan Comes, Cara H. Olsen, Chih Huang, Michael A. Carrillo, Seng Patton, Michael D. April, Jennifer H. Hall, Peter Kulis, Andrew Hall
- Advancing Blood Production And Distribution: Leveraging Ai In The Expeditionary Care Environment
- Journal: Joint Force Quarterly
- Status: Accepted/In Press
- Date: 2025
- Authors: Hall Jennifer, Andrew Hall, Jackson Garrion, Michael Carrillo
- Re-Thinking The Composition Of The Business School Faculty
- Journal: Journal of Business Research
- Status: Submitted
- Date: 2025
- Authors: Arthur Kraft, Michael Carrillo, John Kraft
- Prospective Analysis Of Whole Blood Utilization And Implications For Distribution In United States Central Command
- Journal: BMJ Military Health
- Status: Published
- Date: 2024
- Authors: Ryan Comes, Steven Mcdaniel, Michael Carrillo, Ramey Wilson, Andrew Hall
- Military Blood Supply And Distribution In Uscentcom
- Journal: Military Medicine
- Status: Published
- Date: 2024
- Authors: Andrew Hall, Cara H. Olsen, Ryan Comes, Steven Mcdaniel, Michael A. Carrillo, Ramey Wilson, Matthew Hanson