Online MS Marketing program
Program length
- 30 credits
- Full time: 1 year
- Part time: 1.5 to 2 years
Application deadlines
Spring
- International applicant deadline: July 15
- Domestic & scholarship consideration deadline: Sept. 1
Fall
- International applicant deadline: Jan. 15
- Domestic & scholarship consideration early deadline: March 1
- Domestic final deadline: May 1
Schedule format
- Online
- Fall and Spring: 7-week modules
- Summer A/B: 6-week modules
Is an online master’s in marketing from Warrington worth it?
Ideas are more than a dime a dozen. But good ideas — ones backed by data and a plan — are actionable. And for businesses, they power their bottom line.
Although all divisions have a stake, marketing departments function as a business’s growth driver. They define its brand, position its products and connect with both established and yet-to-be-discovered audiences.
The University of Florida Warrington College of Business’ Online Master of Science in Business Administration with a concentration in Marketing program introduces you to these vital skills, ensuring you show up to your next meeting with something meaningful.
The fully online, asynchronous and cost-effective program explores the components of solid marketing decisions — branding, strategy, pricing, customer relationship management, business-to-business tactics, new product development and professional selling.
Throughout, coursework stresses marketing analytics applications. You, in turn, acquire languages to query information and transform numbers into trends, forecasts, and audience observations.
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Warrington’s Online MS Marketing program by the numbers
A quantified degree with definite returns.
$15,921
Tuition for Florida residents
$39,836
Out-of-state tuition
No GMAT or GRE
GMAT/GRE test scores are not required to apply.
#21
Among U.S. Publics and #34 in the nation for graduate marketing programs.
Eduniversal, 2024 Best Masters and MBAs Ranking
#6
Among U.S. Publics and #20 in the nation for graduate marketing programs.
U.S. News & World Report, 2023-2024 Best Graduate Schools
Marketing analytics
Python. Expert data mining. Job descriptions call for these skills, so we teach them in a hands-on, application-focused manner. Completing the Online MS Marketing program helps you check off this requirement and, more importantly, make more strategic decisions once you’re hired.
About the Online MS Marketing program
Perhaps you’ve been asked to contribute to campaigns, market research or branding efforts. You act on what feels logical — but you also wish you knew more about marketing theory, best practices, and numbers.
Warrington’s Online MS Marketing degree program allows you to develop your ideas within a broader, more complex framework:
- Courses: Multichannel marketing is the default — client-facing to digital, brands to products, and personalized experiences to long-term relationships. The Online MS Marketing program’s core equips you to identify and learn more about your audience, craft competitively priced services and products, and retain clients and customers.
- Electives: Marketing overlaps with or enhances other business disciplines. Through this flexible component, you’ll study where and how strategic principles intersect with entrepreneurial and management skills, pursue more advanced topics, or prepare to reach audiences across the globe.
- Group projects: On a marketing team, the data-gatherers, the copywriters, the campaign architects and the sellers all have distinctive, collaborative roles in achieving big-picture objectives. Integrated projects give you a preview of these highly organized endeavors while strengthening your interpersonal and applied skills.
Scholarships and tuition assistance
Marketing professionals recognize that a low upfront investment plus high visibility equals a more profitable strategy.
This pattern also describes the value of Warrington’s Online MS Marketing program. Along with other forms of aid, you can reduce costs further with:
- Scholarships: Newly admitted students may be eligible for a limited number of merit and need-based scholarships ranging from $500 to $5,000. Scholarship application instructions will be emailed to eligible students two weeks prior to the scholarship application deadline. Awards are open to domestic and international students.
- Florida Bright Futures: Are you surging ahead with the combination track? Florida Bright Futures recipients who graduated with their bachelor’s degree in seven semesters/105 credits or less may be eligible to apply remaining Florida Bright Futures funding to the first semester of the MS Marketing program.
- Florida Prepaid Students: Once accepted into the combination program, Florida Prepaid students may apply any remaining prepaid funds toward graduate tuition.
Formats for the MS Marketing program
Log into lectures and increase what you know about marketing tactics around a full-time job, contract projects, personal obligations, or another University of Florida degree program.
Warrington gives you choices based on where you are in your education and career:
- Traditional online program: Designed for students who will earn their bachelor’s degree prior to the start of the program. Getting ahead in your career shouldn’t mean putting a pause on everything else. or this one-year program built on the 25-plus-year legacy of our Online MBA, you’ll log in to review asynchronous lectures, and follow a schedule of assignments and exams.
- Bachelor’s/master’s combination program: An option for on-campus and online formats, double-counting credits allows current University of Florida undergraduate business students to complete the MS Marketing program and their bachelor’s in as few as four years — a move that saves both time and money. Learn more about our combination degrees.
- Master’s/master’s and master’s/doctoral programs: From branding to selling to client relationships, every professional needs to market themselves. Pick up these skills by working toward an Online MS Marketing degree alongside another UF master’s, professional, or Ph.D. program. Learn more about our master’s/master’s and master’s/PhD programs.
- On-campus: For students who prefer an in‑person experience, we offer a residential program on our Gainesville campus. Discover more about the on‑campus MS Marketing format.
Online MS Marketing program curriculum
The curriculum consists of 30 credits (20 core credits and 10 elective credits). Courses are taught in 7-week modules in fall/spring and 6-week modules in summer.
Upon completion of the required curriculum, students are awarded a Master of Science in Business Administration with a concentration in Marketing.
Curriculum
- GEB5212 Professional Writing (1 credit)
- GEB5215 Professional Communication (1 credit)
- MAR5806 Marketing Management* (2 credits)
- MAR6335 Building and Managing Brand Equity (2 credits) or MAR6818 Advanced Marketing Management** (2 credits) – Capstone
- QMB6358 Statistical Analysis for Managerial Decisions (2 credits)
- Marketing Courses (12 credits)
- Graduate Business Electives (10 credits)
*UF marketing majors who completed MAR4803 within the past seven years must replace MAR5806 with another marketing course.
**MAR6335 is the capstone for fall graduates. MAR6818 is the capstone for spring/summer graduates.
Application instructions and deadlines
| Spring (January) | Deadline | Applicant notified by |
|---|---|---|
| International applicant deadline | July 15 | Sept. 15 |
| Domestic & scholarship consideration deadline | Sept. 1 | Oct. 15 |
| Fall (late August) | Deadline | Applicant notified by |
|---|---|---|
| International applicant deadline | Jan. 15 | April 15 |
| Early deadline & scholarship consideration deadline | March 1 | April 15 |
| Final deadline | May 1 | June 15 |
Domestic applicants: The criteria and assessment of applications remain the same for both the early and final deadlines. The distinction between the early and final deadlines is in the timing of when the decision letter is issued.
If you cannot finalize your application under the deadline, contact us to determine if we can accept late applications.
Admitted applicants will be asked to accept their admission offer within two weeks of receiving their offer letter.
The instructions below apply to online traditional applicants who will complete the bachelor’s degree before the start of the program. Combination (bachelor’s/master’s) degree applicants should follow the combination degree application instructions, while those applying for the on-campus MS Marketing program should follow the on-campus MS Marketing program application instructions.
Eligibility
- Bachelor’s degree from accredited institution
- Business major or minor
- Open to non-business majors/minors with exceptional academic record and demonstrated quantitative skills.
- 3.0 upper division undergraduate GPA (U.S. degrees only)
Instructions
- Submit the Graduate School application and pay the application fee.
- When selecting your program, choose the following:
- Location of intended program: Distance Learning
- Program of study: Warrington College of Business > Business Administration (Degree name – Master of Science)
- Intended term: Spring (January start) or Fall (August start)
- Concentration: Marketing
- All applicants will be required to submit the Information for Residency Classification when they apply to Graduate School. Learn more about Establishing Residency for Tuition Purposes.
- Upload a statement of purpose (400-600 words) that explains your motivations for applying, why you believe you are good candidate, and how the program will help you achieve your career goals.
- Provide a 1-2 page resume or curriculum vitae that must cover all post-high school education and employment, as well as information about ongoing international affiliations and research funding. Also include your experience, accomplishments and involvement. Elaborate on your duties and responsibilities, as well as leadership activities and time commitments outside of the classroom.
- Enter contact information for two recommenders. After you submit the application, the recommenders will receive an email with instructions.
- Recommendations must be someone who has supervised you (professor, employer, adviser, volunteer coordinators). Letters from students, peer leaders, or relatives will not be accepted.
- Upload a copy of transcripts (in English and native language) from all post-secondary institutions. Unofficial transcripts are accepted for admissions processing. If admitted, official transcripts must be submitted in first term of study. UF students: Do not submit a copy of the UF transcript.
- International candidates
- The UF Office of Admissions will not recognize 3-year bachelor’s degrees from India, Australia, Bangladesh, Canada (excluding Quebec), Nepal and Pakistan. Three-year bachelor’s degrees from other countries are reviewed on an individual basis.
- Refer to requirements for international students, including English proficiency scores (TOEFL/IELTS) and transcript evaluations. Warrington interviews candidates who attended a non-U.S. institution as part of the admissions process.
- Upload a copy of the diploma and degree certification in English and native language. Applicants who have not received their diploma must submit a letter from their institution stating the program of study and expected graduation date. If admitted, the official diploma and degree certification must be submitted during first term of study.
- The Online MS Marketing program does not accept participants in employee education programs (UF Employee Education Program/state agency employees).
Need more experience? Start here.
GatorNest consulting project
Startups and small business owners need a boost or someone to brainstorm new ideas. On-campus and online master’s in marketing students deliver this guidance in this elective consulting project while refining their own skills.
Global Immersion Experience
Boundary-crossing campaigns, teams and client relationships are the norm of globalization. This weeklong trip offers an inside look at other regions’ business practices through company visits, academic lectures, and a consulting project.
Study abroad
Continue expanding the horizons of your business acumen with a week- to multi-month-long excursion. You’ll study independently at one of our 30 international partnering institutions for a more personalized, in-depth perspective of international markets and business practices.
Courses
See the full decision-making and strategy process unfold before you dive into niche interests. Or think about how other business disciplines influence branding, selling, pricing, and product development. The MSMAR curriculum consists of 30 credits (20 core credits and 10 elective credits).
Core courses
Advanced Marketing Management
Designed to teach marketing management techniques that will be applicable in a business setting. Capstone for Fall graduates.
Building and Managing Brand Equity
Focuses on the management of brand equity, which is the value of the brand to the organization. Capstone for Spring/Summer graduates.
Marketing Management
Analyzes marketing strategies involving product and brand development, channels of distribution, and pricing and promotion.
Professional Communication
Become an expert in delivering high-impact presentations and engaging speeches.
Professional Writing
Learn how to write well at work with effective strategies.
Statistical Analysis for Managerial Decisions
Provides the essentials of statistics for business decision-making.
Core Marketing electives
International Marketing
Exploring the global marketplace and factors that influence the decision-making of marketers.
Art and Science of Pricing
Business-to-Business Marketing
An in-depth analysis of the challenges and opportunities that characterize business-to-business markets.
Professional Selling
This course teaches the importance of the selling role and provides basic professional selling skills.
Customer Analysis
You’ll learn how to think analytically about customers and your firm’s marketing strategy through four sets of analytic techniques.
Managerial Decisions
Provides an analytical foundation for making sound managerial decisions.
Marketing Analytics Methods
Students learn to analyze datasets in consulting and marketing situations, and utilize the analysis results for marketing decision-making.
Marketing Analytics I
Analyzing data to improve decision-making, such as understanding customer compositions, predicting product diffusion, or setting prices.
Marketing Analytics II
Prepares you with modern machine learning techniques and natural language processing algorithms for analyzing marketing data.
Web-Based Marketing
Provides knowledge and skills to become a marketing manager in the digital age. Understand search engine marketing, social media, and online advertising.
Product Development and Management
A structured way of thinking about product development.
Marketing Ethics
Analyzes ethical issues commonly faced by marketers and consumers.
Electives
Course availability varies by academic term. Your academic advisor will guide you on specific classes to take.
Business Plan Lab
Concentrates on constructing a business plan for a new concept that the student team generates and develops.
Compensation in Organizations
Relevant practical and theoretical information regarding design of reward systems that support organizational strategies.
Corporate Entrepreneurship
See what entrepreneurship looks like at the corporate level.
Creativity in Entrepreneurship
Examination of the creative process and organizational environment of several innovative organizations.
Entrepreneurial Consulting Project
Student teams consult for small local startups and offer suggestions to solve problems.
Entrepreneurial Opportunities
An introduction to entrepreneurship and the entrepreneurial process.
Fundamentals of International Business
Examine the environment of international business and many operational tools and characteristics.
Global Trade and Policy
Develop an understanding of global trade flows and trade policy.
Human Capital Analysis
Introducing students to the statistical tools that enable evidence-based HR strategies.
International Aspects of Human Resources Management
Identifying the influence of economic, legal, and cultural factors on international human resource management.
International Business Law
Surveys the legal and ethical environment of international business before moving to a specific doctrine.
International Entrepreneurship
Deals with entrepreneurial managers operating in an international environment.
International Finance
Provides an introduction to international finance.
International Operations and Logistics
Emphasizes the operations and logistics in firms that source, produce, distribute, and market products.
Intro to Python
Designed to teach Python as a tool to create business analytics and visualization applications.
Leading Teams
Equips you with the knowledge and tools necessary to successfully lead high-performing teams and organizations.
Managerial Economics
Learn how to develop a microeconomic approach to decision-making in business.
Organizational Behavior
Learn how organizational behavior helps manage change from various perspectives.
Organizational Staffing
Offers a broad view of the entire staffing process from beginning to end.
Strategic Entrepreneurship
Highlights the strategy of organizations.
Venture Finance
Learn about venture capital and private equity investing by exercising the skills used by professional firms.
Related programs
Let success build on your own timeline in the Online MS Marketing or any of the following degree programs:
What can you do with an online master’s in marketing degree?
Because visibility increases recognition and profits, all types of organizations — corporate and nonprofit — maintain a marketing team to guide these efforts or change direction. At the same time, the Online MS Marketing degree can take you along an entrepreneurial path — like starting your own agency or providing consulting services.
75%
of graduates in most recent class secured job placements.
8%
More positions for advertising, promotions, and marketing managers through 2033.
U.S. Bureau of Labor Statistics
8%
More positions for market research analysts through 2033.
U.S. Bureau of Labor Statistics
Where our graduates work
Job titles
- Account Executive
- Account Manager
- Assistant Brand Manager
- Assistant Buyer
- Assistant Site Merchandiser
- Associate Consultant
- Associate Marketing Analyst
- Business Development Associate
- Client Relations
- Consultant
- Customer Manager
- Digital Project Manager
- Events Specialist
- Executive Team Leader
- Field Sales & Marketing Representative
- Information Security Analyst
- Investment Sales Analyst
- Management Trainee
- Marketing Analytics and Account Manager
- Marketing Assistant
- Marketing Coordinator
- Marketing Leadership Program Associate
- Marketing Management Trainee
- Marketing Operations Analyst
- Marketing Specialist
- Media Analyst
- Project Manager
- Recruiter
- Sales & Business Development Associate
- Social Media Specialist
- Solutions Analyst
- Talent Management Specialist
- Territory Sales Lead
Career preparation
Your resume might write itself, but how well can you sell it? Guiding you toward your next opportunity, Business Career Services helps you devise your pitch and presentation and explore all possible connections.
Faculty
There’s a lot of information out there about marketing strategies — but is it any good? Warrington’s marketing faculty instruct your inquiry, often referencing their own research in the process.
Richard J. Lutz
Peter S. Sealey Ph.D. Professorship
Chair, Marketing Department
Research areas: Advertising Response and Consumer Behavior
Tianxin Zou
John I. Williams, Jr. Professor
Assistant Professor
Research areas: Applied Game Theory, Behavioral Economics, Consumer Search, Platform Design and Pricing
Michael A. Carrillo
Clinical Assistant Professor
Research areas: B2B Marketing, Cross-Sectional Research, New Product Development, Operations Strategy and Qualitative Research
Develop an analytical mindset
The MS Marketing program helped me develop an analytical mindset and communications skills that would translate into any business role.
Kelly Chen (MS Marketing ’25)
Information sessions
Strategize and analyze from where you are
Continue your trajectory while acquiring more actionable skills in Warrington’s MS Marketing program.
Contact
MS Marketing program office
352-273-0668
Email the MS Marketing program office