Valeria Marcia
- Lecturer
Location
- Warrington College of Business
- Marketing Department
- Stuzin Hall 267K
Dr. Valeria Marcia is a Lecturer of Digital Marketing Analytics at the University of Florida, holding a Master of Science in Entrepreneurship from the same institution. Before her academic career, she worked as a lawyer, specializing in the intersection of law and technology.
During her Ph.D. studies at the University of Milano-Bicocca, completed in 2021, Dr. Marcia had the opportunity to visit the London School of Economics, Harvard, and the Queensland University of Technology. To further enhance her expertise, she completed the MIT Computational Law Course in 2019 and 2021, expanding her understanding of this emerging field. Dr. Marcia’s research contributions have been published in reputable outlets, including Oxford, and her work has been cited by organizations such as NATO.
Furthermore, Dr. Marcia was among the four finalists at the UF AI Days Competition and among the Sweet 16 at the UF Big Idea Competition, with an AI venture that combines machine learning and natural language processing to assist lawyers in finding the right customers within a legal web community while providing legal information.
Dr. Marcia also possesses programming skills that she applies in her digital marketing courses. Her ability to code enhances her understanding of data analytics, allowing her to provide hands-on learning experiences to her students.
News
UF faculty co-author influencer marketing case for Ivey Publishing – May 12, 2025 – Valeria Marcia, a lecturer in marketing, and Michael Carrillo, a clinical assistant professor at the University of Florida’s Warrington College of Business, have co-authored a…
Warrington students win first place in national consulting competition – April 28, 2025 – Undergraduate students Cindy Chen (BSBA ‘25), Marvin Bertram (BSBA ‘25), Sofia Galvan (BSBA ‘26), Vickie Lu (BSAc ‘26) and Trey Smith (BSBA ‘25) proudly represented the…
UF business students lead research projects as 2024-2025 University Scholars – July 29, 2024 – Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer marketing industry set…
Warrington students and faculty compete at national marketing championship – May 15, 2024 – Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Business to the National Collegiate…
Upgrade your semester with AI courses at Warrington – December 15, 2023 – There’s a buzz on the University of Florida’s campus. Sitting in classrooms or walking across the Plaza of the Americas, you’ll hear students talking about…
Courses taught
- Creativity and Innovation in the Business Environment (ENT4614)
- Marketing Management (MAR4803)
- Special Topics (MAR4933)
Education
- PhD, Università degli Studi di Milano-Bicocca, 2021
Case publications
- Chiara Ferragni: An Influencer in Crisis
- Status: Published
- Accepted Year: 2025
- Authors: Valeria Marcia, Michael Carrillo