Warrington AI courses continue to revolutionize the classroom

AI Across the Curriculum is an initiative focusing on Artificial Intelligence (AI) literacy within the classroom. As a part of this curriculum, more than 100 faculty members across the University of Florida’s 16 colleges were hired to integrate AI. Additionally, approximately 50 AI courses and an AI Fundamentals and Applications Certification were developed to give all UF majors exposure to AI. Warrington strives to teach students the skills to interpret AI outputs with real-world applications. 

The Warrington College of Business offers two AI-focused courses at the undergraduate level:

• QMB3302 Foundations of Business Analytics & Artificial Intelligence (AI)
• MAR4933 Digital Marketing

Several business courses, in accordance with AI in the Business Curriculum, have one to two AI modules: 

• MAR4803 Marketing Management
• FIN3403 Business Finance
• ISM3004 Computing in Business Environment
• ISM3013 Introduction to Information Systems
• MAN4504 Operations and Supply Chain Management
• QMB3250 Statistics for Business Decisions

AI-Focused Courses

MAR4933 Digital Marketing focuses on designing and implementing AI-driven marketing strategies using data analytics, automation and machine learning tools. Taught by Valeria Marcia, this course blends conceptual learning with applied data projects to show the intersections of AI and real-world marketing decisions. 

In this class, students work with a local business client to use AI tools to develop digital marketing strategies and content. This allows the students to apply what they learned in the classroom to a real-world business. 

“AI is reshaping every business discipline, especially digital marketing,” Marcia said. “I strongly believe that understanding AI and how to apply it enhances students’ analytical skills, creativity and ethical awareness. Students who engage with AI develop a mindset of continuous learning, a crucial skill for leadership in a technology-driven world.”

QMB3302 Foundations of Business Analytics & Artificial Intelligence teaches students the basics of Python and writing programs to introduce students to data analytics and machine learning. Clinical Professor Joel Davis offers this course to students regardless of their programming background. 

“What I have learned throughout the years is that teaching AI in the classroom isn’t just about teaching technology in general,” Marcia said. “Indeed, it’s more about empowering students to think differently. Adding the AI component to these classes presents an opportunity for students to develop a new approach to solving problems creatively and ethically.”

AI in the Business Curriculum 

Instructional Professor Adam Munson uses managerial concepts and quantitative tools throughout his course, MAN4504 Operations and Supply Chain Management, to show his students their relationship to business functions. 

AI is integrated in this course through the exploration of AI BOTs’ generated qualitative output. This equips students to recognize the accuracy and completion of an artificially generated analysis. Students also learn how to guide AI with suggestions and additional data to generate legitimate answers. 

“AI is a tool that allows increased accessibility to information and computations,” Munson said. “With the tools’ availability, it is important to become responsible users. AI should be able to increase productivity and accelerate information gathering. This should allow students to learn and achieve more academically and professionally, but they will have to be comfortable with the tool.”

Senior Lecturer Megan Mocko’s course, QMB3250 Statistics for Business Decisions, focuses on understanding how data and statistical analyses can be used to answer business decisions. Throughout the semester, students learn how to use large language models (LLMs) and integrate them into their assignments. Through LLMs, the students learn how to work on improving their prompting styles and develop data ethical frameworks. 

“Although I think that it is really important that students continue to develop their critical thinking and creativity, I do believe that if students can learn to use LLM as an aid to help them study and learn new things, it will help them keep abreast of quickly changing business and technology spheres in their careers,” Mocko said. 

Interested in enrolling in one of these courses for Fall 2026? Search up the course codes on One.UF and talk to your academic and career advisor if you have any questions.