Valeria Marcia

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267K

• CV

• PhD, Università degli Studi di Milano-Bicocca, 2021

• UF business students lead research projects as 2024-2025 University Scholars — July 29, 2024 — Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer ma...
• Warrington students and faculty compete at national marketing championship — May 15, 2024 — Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Bu...
• Tech Tuesday with Valeria Marcia — January 18, 2024 — In this week's Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing.
• Upgrade your semester with AI courses at Warrington — December 15, 2023 — There’s a buzz on the University of Florida’s campus. Sitting in classrooms or walking across the Plaza of the Americas, you’ll hear...
• Meet Warrington’s new faculty for 2023 — August 22, 2023 — The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outsta...

• Creativity and Innovation in the Business Environment (ENT4614)
• Marketing Management (MAR4803)
• Special Topics (MAR4933)

• Chiara Ferragni: An Influencer in Crisis
  Status: Accepted
  Accepted Year: 2025
  Authors: Valeria Marcia, Michael Carrillo
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