Valeria Marcia

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267K

• CV

• PhD, Università degli Studi di Milano-Bicocca, 2021

• UF faculty co-author influencer marketing case for Ivey Publishing — May 12, 2025 — Valeria Marcia, a lecturer in marketing, and Michael Carrillo, a clinical assistant professor at the University of Florida’s Warrington Co...
• Warrington students win first place in national consulting competition — April 28, 2025 — Undergraduate students Cindy Chen (BSBA ‘25), Marvin Bertram (BSBA ‘25), Sofia Galvan (BSBA ‘26), Vickie Lu (BSAc ‘26) and Trey Sm...
• UF business students lead research projects as 2024-2025 University Scholars — July 29, 2024 — Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer ma...
• Warrington students and faculty compete at national marketing championship — May 15, 2024 — Digital marketing analytics lecturer Valeria Marcia led a team of marketing students from the University of Florida Warrington College of Bu...
• Tech Tuesday with Valeria Marcia — January 18, 2024 — In this week's Tech Tuesday for WCJB TV20, UF Innovate speaks to Lecturer Valeria Marcia, a researcher using AI to power digital marketing.

• Creativity and Innovation in the Business Environment (ENT4614)
• Marketing Management (MAR4803)
• Special Topics (MAR4933)

• Chiara Ferragni: An Influencer in Crisis
  Status: Published
  Accepted Year: 2025
  Authors: Valeria Marcia, Michael Carrillo
• No results match your search criteria.