BSBA in Marketing program

What do Marketing majors do at Warrington?

The strongest brands stand upon an equally strong (and always evolving) consumer relationship. Day to day, marketing professionals determine if they’re speaking to the right people and the best ways to reach them.

Warrington’s marketing major delves into the tools and strategies for boosting products, brands and organizations:

• Business core: Students take foundation courses in economics, mathematics, computing skills, and accounting; core courses that relate to the basic functions of a business, such as finance, management, marketing, and operations management.
• Major courses: Relate consumer behavior theories to product development, pricing, promotion, distribution and customer management. Then, see how companies use these concepts to build strategies, reach international markets and uncover new opportunities.
• Electives and minors: Will you be crafting taglines, designing a startup’s brand or diving deep into consumer habits? Minors and electives direct your marketing knowledge toward these and more paths. Learn more about adding a minor or certificate.
• Career readiness requirement: Explore careers in business, develop key competencies valued by employers, graduate with real world experience, and develop leadership tools to get you ready for your career.

Scholarships

Warrington awards scholarships to undergraduates each year.

These one-time, term-based awards range from $500 to $2,000. For consideration, interested students are advised to submit their Free Application for Federal Student Aid (FAFSA®) and Warrington’s undergraduate scholarship application.

Types of awards include:

• Merit- and need-based awards: Stay focused on your next major goal with a scholarship that recognizes all you’ve achieved so far.
• Florida Bright Futures: High high school grades can result in lower costs — including a scholarship that covers 100% of all tuition and fees. Review levels for this award, eligibility requirements, and how to apply.
• Region-specific awards: Live in Tampa, Palm Beach, Polk County or another Florida region? You may be eligible for a scholarship that offsets the cost of tuition or study abroad expenses.
• Study abroad awards: About half of Warrington undergraduates complete a study abroad experience before they graduate. For many students, scholarships that partially cover tuition or living expenses make these trips possible.

Craft your success story here

In the business world, “marketing” isn’t just a buzzword. Instead, it reflects a specific discipline that elevates a brand above its competitors and attracts an audience.

Warrington recognizes that you also have a brand — and you get to determine where it goes. In the meantime, we’ll supply you with the tools to craft it:

• Get business ready: Prepare to think fast, collaborate, use the latest technologies, build relationships and navigate the global business world with confidence. Learn more about our approach.
• Leadership development: Understand when to take charge — and when to let others take the floor — in a variety of leadership programs. Learn more about leadership development.
• Mentorship: Success runs through the Warrington community — and much of it goes back to a peer mentor who shows you around campus and into the workforce. Explore mentorship at Warrington.
• Study abroad: Immerse yourself in another region’s culture, business practices and market characteristics for a semester or longer. Explore study abroad programs.
• Career guidance: During your time at Warrington, you’ll meet with a career advisor to assemble a workforce-ready résumé and graduate with a job in line with your skills. Learn more about our top-ranked approach to career development.
• Flexibility: Can’t make it to class because of an internship, career fair, or networking event? For select requirements, your coursework is also available online, letting you keep pace with everything else on your plate.

Admission requirements

See where data, strategy, and human nature intersect (and all they can do) as a marketing major at Warrington. Learn more about the admissions process, or review requirements based on how you’ll apply:

Incoming freshmen: Apply directly to UF, starting with the undergraduate application and selecting marketing as your major. Review requirements and apply.

Innovation Academy: Spend the spring and summer semesters studying marketing and earning an Innovation minor. Then, use your fall to personalize your studies — perhaps with an internship or study abroad trip. Learn more about Innovation Academy before you apply.

Transfer to UF: Arriving with some college credits or a completed associate degree? If you previously studied marketing or a related discipline, Warrington evaluates your application to give you the go-ahead for our BSBA program. Learn more about transferring to UF.

Change your major: Still searching for the right fit? As long as your requirements are on track, switch your major to marketing to embark on a career studying and engaging consumers in multiple contexts. Learn more about changing your major.

Combination degrees: Take master’s-level classes while fulfilling bachelor’s requirements, fast-tracking your career and saving money long term. Explore all combination degree programs.

Dual degrees: Interested in earning a BSBA in Marketing plus another major at the University of Florida? Understand who’s eligible to pursue a dual-degree pathway and how to apply, whether you’re a business student expanding your horizons or a UF undergraduate curious about Warrington’s offerings.