If you’re considering the Master of Science in Management (MSM) degree* at the University of Florida, attending an information session can be highly beneficial.
The UF MSM program equips students from diverse academic backgrounds with essential business skills and a solid business foundation for a variety of career paths. If you’re curious about the program, consider attending an information session to help you decide if this program aligns with your goals.
*For non-business majors. Business minors are welcome.
Here’s what you can expect:
- Online Sessions: Our information sessions are web-based. These are typically one hour long. You can register to receive the Zoom meeting link and participate from anywhere.
- Program Overview: These sessions cover essential details. We will provide a comprehensive overview of the degree program. You’ll learn about the curriculum, course structure, and program options, and the unique features that set this program apart.
- Admissions Process: Understanding the admissions process is crucial. We will guide you through the admission process, requirements, and deadlines. This information will be helpful for planning your application.
- Q&A Opportunity: During the sessions, there’s a built-in Q&A segment. You can ask questions related to admissions, program requirements, and any other aspects of the program you’re curious about. Getting direct answers from program representatives can help you make an informed decision.
If you’re considering the Master of Science in Management (MSM) degree* at the University of Florida, attending an information session can be highly beneficial.
The UF MSM program equips students from diverse academic backgrounds with essential business skills and a solid business foundation for a variety of career paths. If you’re curious about the program, consider attending an information session to help you decide if this program aligns with your goals.
*For non-business majors. Business minors are welcome.
Here’s what you can expect:
- Online Sessions: Our information sessions are web-based. These are typically one hour long. You can register to receive the Zoom meeting link and participate from anywhere.
- Program Overview: These sessions cover essential details. We will provide a comprehensive overview of the degree program. You’ll learn about the curriculum, course structure, and program options, and the unique features that set this program apart.
- Admissions Process: Understanding the admissions process is crucial. We will guide you through the admission process, requirements, and deadlines. This information will be helpful for planning your application.
- Q&A Opportunity: During the sessions, there’s a built-in Q&A segment. You can ask questions related to admissions, program requirements, and any other aspects of the program you’re curious about. Getting direct answers from program representatives can help you make an informed decision.
If you’re considering the Master of Science in Management (MSM) degree* at the University of Florida, attending an information session can be highly beneficial.
The UF MSM program equips students from diverse academic backgrounds with essential business skills and a solid business foundation for a variety of career paths. If you’re curious about the program, consider attending an information session to help you decide if this program aligns with your goals.
*For non-business majors. Business minors are welcome.
Here’s what you can expect:
- Online Sessions: Our information sessions are web-based. These are typically one hour long. You can register to receive the Zoom meeting link and participate from anywhere.
- Program Overview: These sessions cover essential details. We will provide a comprehensive overview of the degree program. You’ll learn about the curriculum, course structure, and program options, and the unique features that set this program apart.
- Admissions Process: Understanding the admissions process is crucial. We will guide you through the admission process, requirements, and deadlines. This information will be helpful for planning your application.
- Q&A Opportunity: During the sessions, there’s a built-in Q&A segment. You can ask questions related to admissions, program requirements, and any other aspects of the program you’re curious about. Getting direct answers from program representatives can help you make an informed decision.
Online Master of Science in Management courses and curriculum
Online format
The curriculum consists of 32 credit hours (22 core credits and 10 elective credits) designed to provide students with a solid business foundation. Courses run in 7‑week modules during the fall and spring terms, and in 6‑week modules during Summer A/B.
Most graduate business courses are worth 2 credits. The weekly time commitment varies by course. For a two-credit course, students will typically spend between 6-10 hours per week on lectures, readings, and assignments, etc. Full-time and part-time curriculum options are available.
Upon completion of the required curriculum, students are awarded a Master of Science with a major in Management.
Core courses
Core courses are designed for students without prior business knowledge.
22 credits
- ACG5005 Financial Accounting
- ACG5075 Managerial Accounting
- BUL6852 International Business Law
- ECP5702 Managerial Economics
- FIN5437 Finance I: Asset Value Risk Return
- GEB5212 Professional Writing (1 credit)
- GEB 5215 Professional Communication (1 credit)
- MAN 5246 Organizational Behavior
- MAN6617 International Operations/Logistics
- MAN6636 Global Strategic Management
- MAR5806 Marketing Management
- QMB5304 Intro to Managerial Statistics
Elective Courses
10 credits
- Choose graduate business electives from a variety of subject areas.
- Study abroad (optional).
- Take UF graduate-level, non-business courses (up to 9 credits).
Full-semester
- ENT6930 Business Plan Lab
Module 1 (late August – mid-October)
- ENT6008 Entrepreneurial Opportunity
- ENT6946 Entrepreneurial Consulting Project
- GEB6366 Fundamentals of International Business
- MAN6331 Compensation in Organizations
- MAR6105 Marketing Ethics (pre-req MAR5806)
- MAR6668 Marketing Analytics 1 (pre-req: MAR5806 & QMB6358 & ISM6413)
- QMB6358 Statistical Analysis for Managerial Decisions I
Fall Break
- GEB6930 Global Immersion Experience
Module 2 (late October – mid-December)
- ENT6930 Strategic Entrepreneurship (cannot take if taking MAN6636)
- ENT6946 Entrepreneurial Consulting Project
- FIN6638 International Finance (pre-req FIN5437)
- ISM6413 Intro to Python
- MAN6366 Organizational Staffing
- MAN6635 International Aspects of Human Resources Management
- MAR6157 International Marketing (pre-req MAR5806)
- MAR6237 Art and Sci of Pricing (pre-req: MAR5806 & QMB6358)
- MAR6335 Building & Managing Equity (pre-req: MAR5806)
- MAR6456 Business-to-Business Marketing (pre-req MAR5806)
- MAR6667 Marketing Analytics (pre-req: MAR5806 & QMB6358)
- MAR6818 Advanced Marketing Management (pre-req MAR5806)
Full-semester
- ENT6930 Corporate Entrepreneurship
Module 3 (early January to mid-March)
- ENT6008 Entrepreneurial Opportunity
- ENT6616 Creativity in Entrepreneurship
- ENT6946 Entrepreneurial Consulting Project
- MAR6508 Customer Analysis (pre-req: MAR5806 & QMB6358 & ISM6413)
- MAR6591 Managerial Decisions (pre-req MAR5806)
- MAR6668 Marketing Analytics 1 (pre-req: MAR5806 & QMB6358 & ISM6413)
Spring Break
- GEB6930 Global Immersion Experience
- GEB6930 Immersion Trip (Entrepreneurship)
Spring Module 4 (mid-March to early May)
- ECO6936 Global Trade & Policy
- ENT6930 International Entrepreneurship (cannot take if taking GEB6366)
- ENT6946 Entrepreneurial Consulting Project
- MAN6331 Compensation in Organization
- MAN6635 Int’l Aspects of Human Resources
- MAR6669 Marketing Analytics 2 (pre-req MAR5806 & QMB6358 & ISM6413)
- MAR6722 Web-based Marketing (pre-req: MAR5806 & QMB6358)
- MAR6818 Advanced Marketing Management (pre-req MAR5806)
- MAR6833 Product Development (pre-req MAR5806)
- QMB6358 Statistical Analysis for Managerial Decisions
- MAN6930 Foundations of Consulting
Summer A
- ENT6946 Entrepreneurship Consulting Project
- MAN6930 Leading Teams
- MAR6157 International Marketing (pre-req MAR5806)
Summer B
- ENT6946 Entrepreneurship Consulting Project
- MAN6930 Conflict Management and Negotiation
- MAR6479 Professional Selling
Curriculum plans
Follow the curriculum plan below based on your start date.
Fall year 1
Module 1 (mid-August to early October)
- ACG5005 Financial Accounting – 2 credits
- MAR5806 Marketing Management – 2 credits
- QMB5304 Intro to Managerial Statistics – 2 credits
Module 2 (mid-October to early December)
- ACG5075 Managerial Accounting (prereq. ACG5005) – 2 credits
- GEB5215 Professional Communication – 1 credit
- Graduate business elective – 2 credits
Spring year 1
Module 3 (mid-January to late February)
- FIN5437 Finance I: Asset Val Risk Return (prereq. ACG5005 & ACG5075) – 2 credits
- ECP5702 Managerial Economics – 2 credits
- GEB5212 Professional Writing – 1 credit
Module 4 (early March to late April)
- MAN5246 Organizational Behavior – 2 credits
- Graduate business elective – 2 credits
- Graduate business elective – 2 credits
Summer year 1
Summer A (mid-May to mid-June)
- BUL6852 International Business Law – 2 credits
- Graduate business elective – 2 credits
Summer B (late June to early August)
- MAN6617 International Operations/Logistics – 2 credits
- MAN6636 Global Strategic Management – 2 credits
- Graduate business elective – 2 credits
Fall year 1
Module 1 (mid-August to early October)
- ACG5005 Financial Accounting – 2 credits
- GEB5212 Professional Writing – 1 credit
Module 2 (mid-October to early December)
- ACG5075 Managerial Accounting (prereq. ACG5005) – 2 credits
- GEB5215 Professional Communication – 1 credit
Spring year 1
Module 3 (mid-January to late February)
- FIN5437 Finance I: Asset Val Risk Return (prereq. ACG5005 & ACG5075) – 2 credits
Module 3 and/or Module 4
- Graduate business elective – 2 credits
Module 4 (early March to late April)
- MAN5246 Organizational Behavior – 2 credits
Summer year 1
Summer A (mid-May to mid-June)
- BUL6852 International Business Law – 2 credits
Summer B (late June to early August)
- MAN6617 International Operations/Logistics – 2 credits
Fall year 2
Module 1 (mid-August to early October)
- QMB5304 Intro to Managerial Statistics – 2 credits
- MAR5806 Marketing Management – 2 credits
Module 2 (mid-October to early December)
- Graduate business elective – 2 credits
Spring year 2
Module 3 (mid-January to late February)
- ECP5702 Managerial Economics – 2 credits
Module 3 and/or Module 4 (early March to late April)
- Graduate business elective – 2 credits
- Graduate business elective – 2 credits
Summer year 2
Summer A (mid-May to mid-June) and/or Summer B
- Graduate business elective – 2 credits
Summer B (late June to early August)
- MAN6636 Global Strategic Management – 2 credits
Spring year 1
Module 3 (mid-January to late February)
- ECP5702 Managerial Economics – 2 credits
- MAR5806 Marketing Management – 2 credits
- GEB5212 Professional Writing – 1 credit
Module 4 (early March to late April)
- MAN5246 Organizational Behavior – 2 credits
- Graduate Business Elective – 2 credits
Summer year 1
Summer A (mid-May to mid-June)
- BUL6852 International Business Law – 2 credits
- Graduate business elective – 2 credits
Summer B (late June to early August)
- MAN6617 International Operations/Logistics – 2 credits
- MAN6636 Global Strategic Management – 2 credits
Fall year 1
Module 1 (mid-August to early October)
- ACG5005 Financial Accounting – 2 credits
- QMB5304 Intro to Managerial Statistics – 2 credits
Module 2 (mid-October to early December)
- ACG5075 Managerial Accounting (prereq. ACG5005) – 2 credits
- GEB5215 Professional Communication – 1 credit
- Graduate business elective – 2 credits
Spring year 2
Module 3 (mid-January to late February)
- FIN5437 Finance I: Asset Val Risk Return (prereq. ACG5005 & ACG5075) – 2 credits
Module 3 and/or Module 4 (early March to late April)
- Graduate business elective – 2 credits
- Graduate business elective – 2 credits
Spring year 1
Module 3 (mid-January to late February)
- ECP5702 Managerial Economics – 2 credits
- MAR5806 Marketing Management – 2 credits
Module 4 (early March to late April)
- MAN5246 Organizational Behavior – 2 credits
Summer year 1
Summer A (mid-May to mid-June)
- BUL6852 International Business Law – 2 credits
Summer B (late June to early August)
- MAN6617 International Operations/Logistics – 2 credits
Fall year 1
Module 1 (mid-August to early October)
- ACG5005 Financial Accounting – 2 credits
- GEB5212 Professional Writing – 1 credit
Module 2 (mid-October to early December)
- ACG5075 Managerial Accounting (prereq. ACG5005) – 2 credits
- GEB5215 Professional Communication – 1 credit
Spring year 2
Module 3 (mid-January to late February)
- FIN5437 Finance I: Asset Val Risk Return (prereq. ACG5005 & ACG5075) – 2 credits
Module 3 and/or Module 4
- Graduate business elective – 2 credits
Module 4 (early March to late April)
- Graduate business elective – 2 credits
Summer year 2
Summer A (mid-May to mid-June)
- Graduate business elective – 2 credits
Summer B (late June to early August)
- MAN6636 Global Strategic Management – 2 credits
Fall year 2
Module 1 (mid-August to early October)
- QMB5304 Intro to Managerial Statistics – 2 credits
- Graduate business elective – 2 credits
Module 2 (mid-October to early December)
- Graduate business elective – 2 credits
Online Master of International Business courses and curriculum
Online format
The curriculum consists of 30 credits (14 core credits and 16 elective credits). In fall/spring, courses are taught in 7-week modules. In Summer A/B courses are taught in 6 weeks.
Most graduate business courses are worth 2 credits. The weekly time commitment varies by course. For a two-credit course, students will typically spend between 6-10 hours per week on lectures, readings, and assignments, etc. Full-time and part-time curriculum options are available.
Upon completion of the required curriculum, students are awarded a Master of International Business.
Core courses
14 credits:
- ECO6936 Global Trade & Policy – 2 credits
- FIN6638 International Finance – 2 credits
- GEB5212 Professional Writing – 1 credit
- GEB5215 Professional Communication – 1 credit
- GEB6366 Fundamentals of International Business – 2 credits
- GEB6930 Global Immersion Experience (GIE) course & Int’l Trip* – 2 credits
- MAN6636 Global Strategic Management – 2 credits
- MAN6900 Capstone Project – 2 credits
*The mandatory Global Immersion Experience (GIE) course, includes a one-week international trip. Students may choose from two GIE trips: Spring Break (March) or Fall Break (October).
Elective courses
16 credits. Choose from a variety of business electives:
Full-semester
- ENT6930 Business Plan Lab
Module 1
- ENT6008 Entrepreneurial Opportunity
- ENT6946 Entrepreneurial Consulting Project
- MAN6331 Compensation in Organizations
- MAR5806 Marketing Management
- MAR6105 Marketing Ethics (pre-req MAR5806)
- MAR6668 Marketing Analytics 1 (pre-req MAR5806 & QMB6358 & ISM6413)
- QMB5304 Intro to Managerial Statistics
- QMB6358 Sta Anly Manage Dec 1
Module 2
- ENT6930 Strategic Entrepreneurship (not an option if taking MAN6636)
- ENT6946 Entrepreneurial Consulting Project
- ISM6413 Intro to Python
- MAN6366 Organizational Staffing
- MAN6635 International Aspects of Human Resources Management
- MAR6157 International Marketing (pre-req MAR5806 or MAR3023)
- MAR6237 Art and Sci of Pricing (pre-req MAR5806 & QMB6358)
- MAR6335 Building & Managing Equity (pre-req MAR5806)
- MAR6456 Business-to-Business Marketing (pre-req MAR5806)
- MAR6667 Marketing Analytics (pre-req: MAR5806 & QMB6358)
- MAR6818 Advanced Marketing Management (pre-req MAR5806)
Full-semester
- ENT6930 Corporate Entrepreneurship
Module 3
- ECP5702 Managerial Economics
- ENT6008 Entrepreneurial Opportunity
- ENT6616 Creativity in Entrepreneurship
- ENT6946 Entrepreneurial Consulting Project
- FIN5437 Finance I: Asset Value Risk Return
- MAR5806 Marketing Management
- MAR6508 Customer Analysis (pre-req MAR5806, QMB6358, & ISM6413)
- MAR6591 Managerial Decisions (pre-req MAR5806)
- MAR6668 Marketing Analytics I (pre-req MAR5806, QMB6358 & ISM6413)
- QMB6358 Sta Anly Manage Dec 1
Module 4
- ENT6930 International Entrepreneurship (not an option if taking GEB6366)
- ENT6946 Entrepreneurial Consulting Project
- MAN5246 Organizational Behavior
- MAN6331 Compensation in Organizations
- MAN6635 International Aspects of Human Resources Management
- MAN6930 Foundations of Consulting
- MAR6669 Marketing Analytics 2 (pre-req MAR5806, QMB6358 & ISM6413)
- MAR6722 Web-based Marketing (pre-req MAR5806 & QMB6358)
- MAR6818 Advanced Marketing Management (pre-req MAR5806)
- MAR6833 Product Development (pre-req MAR5806)
Summer A
- BUL6852 International Business Law
- ENT6946 Entrepreneurial Consulting Project
- MAN6930 Leading Teams
- MAR6157 International Marketing (pre-req MAR5806)
Summer B
- ENT6946 Entrepreneurial Consulting Project
- MAN6617 International Operations/Logistics
- MAR6479 Professional Selling (pre-req MAR5806)
Students also have the option to earn elective credit by participating in study abroad programs or taking graduate-level, non-business electives (up to 9 credits).
Curriculum plans
Fall Module 1 (mid-August to early October)
- GEB6366 Fundamentals of International Business (2 credits)
- Graduate business elective (2 credits)
- Graduate business elective (2 credits)
Fall Module 2 (mid-October to early December)
- FIN6638 International Finance (2 credits)
- GEB5215 Professional Communication (1 credit)
- Graduate business elective (2 credits)
Spring full-semester
- GEB6930 Global Immersion Experience (GIE) course & Int’l Trip* (2 credits)
*The mandatory Global Immersion Experience (GIE) course, includes a one-week international trip. Students may choose from two GIE trips: Spring Break (March) or Fall Break (October).
Spring Module 3 (mid-January to late February)
- GEB 5212 Professional Writing (1 credit)
- Graduate business elective (2 credits)
- Graduate business elective (2 credits)
Spring Module 4 (early March to late April)
- ECO6936 Global Trade & Policy (2 credits)
- Graduate business elective (2 credits)
Summer A (mid-May to mid-June)
- Graduate business elective (2 credits)
- Graduate business elective (2 credits)
Summer B (late June to early August)
- MAN6636 Global Strategic Management (2 credits)
Graduating term
- MAN6900 Capstone Project (2 credits)
Total credits: 30
Fall year 1
Fall Module 1 (mid-August to early October)
- GEB6366 Fundamentals of International Business (2 credits)
- Graduate business elective (2 credits)
Fall Module 2 (mid-October to early December)
- FIN6638 International Finance (2 credits)
Spring year 1
Spring Module 3 (mid-January to late February)
- GEB5212 Professional Writing (1 credit)
- Graduate business elective (2 credits)
Spring Module 4 (early March to late April)
- ECO6936 Global Trade & Policy (2 credits)
- GEB5215 Professional Communication (1 credit)
Summer year 1
Summer A (mid-May to mid-June)
- Graduate business elective (2 credits)
Summer B (late June to mid-August)
- MAN6636 Global Strategic Management (2 credits)
Fall year 2
Fall full-semester
- GEB6930 Global Immersion Experience (GIE) course & Int’l Trip* (2 credits)
*The mandatory Global Immersion Experience (GIE) course, includes a one-week international trip. Students may choose from two GIE trips: Spring Break (March) or Fall Break (October).
Fall Module 1 (mid-August to early October)
- Graduate business elective (2 credits)
Fall Module 2 (mid-October to early December)
- Graduate business elective (2 credits)
- Graduate business elective (2 credits)
Spring year 2
Spring Module 3 (mid-January to late February)
- Graduate business elective (2 credits)
Spring Module 4 (early March to late April)
- Graduate business elective (2 credits)
Graduating term
- MAN6900 Capstone Project (2 credits)
Total credits: 30
Spring Module 3 (mid-January to late February)
- GEB5212 Professional Writing (1 credit)
- Graduate business elective (2 credits)
- Graduate business elective (2 credits)
Spring Module 4 (early March to late April)
- ECO6936 Global Trade & Policy (2 credits)
- GEB5215 Professional Communication (1 credit)
Summer A (mid-May to mid-June)
- Graduate business elective (2 credits)
- Graduate business elective (2 credits)
Summer B (late June to early August)
- MAN6636 Global Strategic Management (2 credits)
- Graduate business elective (2 credits)
Fall full-semester
- GEB6930 Global Immersion Experience (GIE) course & Int’l Trip* (2 credits)
*The mandatory Global Immersion Experience (GIE) course, includes a one-week international trip. Students may choose from two GIE trips: Spring Break (March) or Fall Break (October).
Fall Module 1 (mid-August to early October)
- GEB6366 Fundamentals of International Business (2 credits)
- Graduate business elective (2 credits)
- Graduate business elective (2 credits)
Fall Module 2 (mid-October to early December)
- FIN6638 International Finance (2 credits)
- Graduate business elective (2 credits)
Graduating term
- MAN6900 Capstone Project (2 credits)
Total credits: 30
Spring year 1
Spring Module 3 (mid-January to late February)
- GEB5212 Professional Writing (1 credit)
- Graduate business elective (2 credits)
Spring Module 4 (early March to late April)
- ECO6936 Global Trade & Policy (2 credits)
- GEB5215 Professional Communication (1 credit)
Summer year 1
Summer A (mid-May to mid-June)
- Graduate business elective (2 credits)
Summer B (late June to mid-August)
- MAN6636 Global Strategic Management (2 credits)
Fall year 1
Fall Module 1 (mid-August to early October)
- GEB6366 Fundamentals of International Business (2 credits)
- Graduate business elective (2 credits)
Fall Module 2 (mid-October to early December)
- FIN6638 International Finance (2 credits)
Spring year 2
Spring full-semester
- GEB6930 Global Immersion Experience (GIE) course & Int’l Trip* (2 credits)
*The mandatory Global Immersion Experience (GIE) course, includes a one-week international trip. Students may choose from two GIE trips: Spring Break (March) or Fall Break (October).
Spring Module 3 (mid-January to late February)
- Graduate business elective (2 credits)
Spring Module 4 (early March to late April)
- Graduate business elective (2 credits)
- Graduate business elective (2 credits)
Summer year 2
Summer A (mid-May to mid-June)
- Graduate business elective (2 credits)
Summer B (late June to mid-August)
- Graduate business elective (2 credits)
Graduating term
- MAN6900 Capstone Project (2 credits)
Total credits: 30
Online MS in Marketing courses and curriculum
Online format
The curriculum consists of 30 credits (20 core credits and 10 elective credits). Online lectures are asynchronous, allowing students to view them at their own convenience and schedule. Courses are taught in 7-week modules in fall/spring and 6-week modules in summer. Full-time and part-time curriculum options are available.
Most graduate business courses are worth 2 credits. The weekly time commitment varies by course. For a two-credit course, students will typically spend between 6-10 hours per week on lectures, readings, and assignments, etc.
Upon completion of the required curriculum, students are awarded a Master of Science in Marketing.
Core courses
- GEB5212 Professional Writing (1 credit)
- GEB5215 Professional Communication (1 credit)
- MAR5806 Marketing Management* (2 credits)
- MAR6818 Advanced Marketing Management (2 credits) – Capstone
- QMB6358 Statistical Analysis for Managerial Decisions (2 credits)
- Marketing courses (12 credits)
- Graduate business electives (10 credits)
*UF marketing majors who completed MAR4803 within the past seven years must replace MAR5806 with another marketing course.
Elective courses
Codes for the term courses are typically offered: F-M1 = Fall Module 1; F-M2 = Fall Module 2; SP-M3 = Spring Module 3; SP-M4 = Spring Module 4; Summer A = SM-A; Summer B = SM-B
These courses can fulfill the marketing course (12 credits) requirements:
Prerequisites: MAR5806 or MAR3023
- MAR6157 International Marketing (F-M2, SM-A)
- MAR6105 Marketing Ethics (F-M1)
Prerequisites: MAR5806 or MAR4803
- MAR6591 Managerial Decisions* (SP-M3)
- MAR6456 Business-to-Business Marketing (F-M2; SP-M3 2027 only)
- MAR6479 Professional Selling (SM-B)
- MAR6833 Product Development and Management (SP-M4)
- MAR6818 Advanced Marketing Management (F-M2, SP-M4) – Capstone
- MAR6335 Building and Managing Brand Equity (F-M2)
Prerequisites: (MAR5806 or MAR4803) & QMB6358
- MAR6237 Art & Science of Pricing** (F-M2)
- MAR6667 Marketing Analytics Methods (F-M2) – overlaps with MAR6668, cannot take or get credit for both
- MAR6722 Web-Based Marketing (SP-M4)
Prerequisites: (MAR5806 or MAR4803) & QMB6358 & ISM6413 Python**
- MAR6508 Customer Analysis** (SP-M3)
- MAR6668 Marketing Analytics I** (F-M1; SP-M3) – overlaps with MAR6667, cannot take or get credit for both
- MAR6669 Marketing Analytics II** (SP-M4)
*Students not permitted to take both the undergrad and grad courses of indicated overlaps.
**Recommended courses for students interested in marketing analytics.
Choose from a variety of business electives.
Fall full-semester
- ENT6930 Business Plan Lab
Fall Module 1
- ENT6008 Entrepreneurial Opportunity
- ENT6946 Entrepreneurial Consulting Project
- GEB6366 Fundamentals of International Business
- MAN6331 Compensation in Organizations
Fall Module 2
- ENT6930 Strategic Entrepreneurship (not an option if taking MAN6636)
- ENT6946 Entrepreneurial Consulting Project
- FIN6638 International Finance (pre-req FIN5437)
- ISM6413 Intro to Python
- MAN6366 Organizational Staffing
- MAN6635 International Aspects of Human Resources Management
Spring full-semester
- ENT6930 Corporate Entrepreneurship
Spring Module 3
- ECP5702 Managerial Economics
- ENT6008 Entrepreneurial Opportunity
- ENT6616 Creativity in Entrepreneurship
- ENT6946 Entrepreneurial Consulting Project
Spring Module 4
- ECO6936 Global Trade & Policy
- ENT6930 International Entrepreneurship (not an option if taking GEB6366)
- ENT6946 Entrepreneurial Consulting Project
- MAN5246 Organizational Behavior
- MAN6635 International Aspects of Human Resources Management
Summer A
- BUL6852 International Business Law
- ENT6946 Entrepreneurial Consulting Project
- MAN6930 Leading Teams
Summer B
- ENT6946 Entrepreneurial Consulting Project
- MAN6617 International Operations/Logistics
Curriculum plans
Follow the curriculum plan below based on your start date.
Fall Module 1 (mid-August to early October)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| MAR5806 Marketing Management | 2 | |
| QMB6358 Statistical Analysis for Managerial Decisions | 2 | |
| Graduate business elective | 2 |
Fall Module 2 (mid-October to early December)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6237 Art and Science of Pricing |
| Marketing course | 2 | |
| Graduate business elective | 2 | ISM6413 Python (prereq for marketing analytics courses) |
Spring Module 3 (mid-January to late February)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6508 Customer Analysis (prereq Python) |
| Marketing course | 2 | MAR6668 Marketing Analytics 1 (prereq Python) |
| GEB5212 Professional Writing | 1 |
Spring Module 4 (early March to late April)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6722 Web-Based Marketing or MAR6669 Marketing Analytics 2 (prereq Python) |
| MAR6818 Advanced Marketing Management (Capstone) | 2 | |
| GEB5215 Professional Communication | 1 |
Summer A (mid-May to mid-June)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | |
| Graduate business elective | 2 |
Summer B (late June to early August)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Graduate business elective | 2 | |
| Graduate business elective | 2 |
Total credits: 30
**Recommended for students interested in marketing analytics.
Fall Module 1 (mid-August to early October)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| MAR5806 Marketing Management | 2 | |
| QMB6358 Statistical Analysis for Managerial Decisions | 2 |
Fall Module 2 (mid-October to early December)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | |
| Graduate business elective | 2 | ISM6413 Python (prereq for marketing analytics courses) |
Spring Module 3 (mid-January to late February)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6508 Customer Analysis (prereq Python) |
| GEB5212 Professional Writing | 1 |
Spring Module 4 (early March to late April)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6722 Web-Based Marketing or MAR6669 Marketing Analytics 2 (prereq Python) |
| GEB5215 Professional Communication | 1 |
Summer A (mid-May to mid-June)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | |
| Graduate business elective | 2 |
Summer B (mid-June to early August)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Graduate business elective | 2 | |
| Graduate business elective | 2 |
Fall Module 1 (mid-August to early October)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6668 Marketing Analytics 1 (prereq Python) |
| Graduate business elective | 2 |
Fall Module 2 (mid-October to early December)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6237 Art and Science of Pricing |
| MAR6818 Advanced Marketing Management (Capstone) | 2 |
Total credits: 30
**Recommended for students interested in marketing analytics.
Spring Module 3 (mid-January to late February)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| MAR5806 Marketing Management | 2 | |
| QMB6358 Statistical Analysis for Managerial Decisions | 2 | |
| GEB5212 Professional Writing | 1 |
Spring Module 4 (early March to late April)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| GEB5215 Professional Communication | 1 | |
| Marketing course | 2 | |
| Graduate business elective | 2 |
Fall Module 1 (mid-August to early October)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Graduate business elective | 2 | |
| Graduate business elective | 2 |
Fall Module 2 (mid-October to early December)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6237 Art and Science of Pricing |
| Marketing course | 2 | |
| Graduate business elective | 2 | ISM6413 Python (prereq for marketing analytics courses) |
Spring Module 3 (mid-January to late February)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6508 Customer Analysis (prereq Python) |
| Marketing course | 2 | MAR6668 Marketing Analytics 1 (prereq Python) |
| Graduate business elective | 2 |
Spring Module 4 (early March to late April)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6722 Web-Based Marketing or MAR6669 Marketing Analytics 2 (prereq Python) |
| MAR6818 Advanced Marketing Management (Capstone) | 2 |
Total credits: 30
**Recommended for students interested in marketing analytics.
Spring Module 3 (mid-January to late February)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| MAR5806 Marketing Management | 2 | |
| QMB6358 Statistical Analysis for Managerial Decisions | 2 |
Spring Module 4 (early March to late April)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| GEB5215 Professional Communication | 1 | |
| Marketing course | 2 |
Summer A and/or B
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | |
| Graduate business elective | 2 |
Fall Module 1 (mid-August to early October)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | |
| Graduate business elective | 2 |
Fall Module 2 (mid-October to early December)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6237 Art and Science of Pricing |
| Graduate business elective | 2 | ISM6413 Python (prereq for marketing analytics courses) |
Spring Module 3 (mid-January to late February)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6508 Customer Analysis (prereq Python) or MAR6668 Marketing Analytics 1 (prereq Python) |
| GEB5212 Professional Writing | 1 |
Spring Module 4 (early March to late April)
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Marketing course | 2 | MAR6722 Web-Based Marketing or MAR6669 Marketing Analytics 2 (prereq Python) |
| MAR6818 Advanced Marketing Management (Capstone) | 2 |
Summer A and/or B
| Courses | Credits | Marketing analytics courses** |
|---|---|---|
| Graduate business elective | 2 | |
| Graduate business elective | 2 |
Total credits: 30
**Recommended for students interested in marketing analytics.
Using AI tools empowers and burdens users in online Q&A communities
Liangfei Qiu | UF News
Using AI tools empowers and burdens users in online Q&A communities
Whether you’ve searched for cooking tips on Reddit, troubleshooted tech problems on community forums or asked questions on platforms like Quora, you’ve benefited from online help communities. These digital spaces rely on people across the world to contribute their knowledge for free, and have become an essential tool for solving problems and learning new skills.
New research reveals that generative artificial intelligence tools like ChatGPT are creating a double-edge effect on users in these communities, simultaneously making them more helpful while potentially overwhelming them to the point of decreasing their responses.
“On the positive side, AI helps users learn to write more organized and readable answers, leading to a noticeable increase in the number of responses,” explained Liangfei Qiu, study coauthor and PricewaterhouseCoopers Professor at the University of Florida Warrington College of Business. “However, when users rely too heavily on AI, the mental effort required to process and refine AI outputs can actually reduce participation. In other words, AI both empowers and burdens contributors: it enables more engagement and better readability, but too much reliance can slow people down.”
The study examined Stack Overflow, one of the world’s largest question-and-answer coding platforms for computer programmers, to investigate the impact of generative AI on both the quality and quantity of user contributions. Qiu and his coauthor Guohou Shan of Northeastern University’s D’Amore-McKim School of Business measured the impact of AI on users’ number of answers generated per day, answer length and readability.
Specifically, they found that users who used AI tools to generate their responses contributed almost 17% more answers per day compared to those who didn’t use AI. The answers generated with AI were both shorter by about 23% and easier to read.
However, when people relied too heavily on AI tools, their participation decreased. Qiu and Shan noted that the additional cognitive burden associated with heavier AI usage negatively affected the impact on a user’s answer quality.
For online help communities grappling with AI policies, this research provides valuable insight into how these policies can be updated in the current AI environment. While some communities, like Stack Overflow, have banned AI tools, this research suggests that a more nuanced approach could be a better solution.
Instead of banning AI entirely, the researchers suggest striking a balance between allowing AI usage while promoting responsible and moderated use. This approach, they argue, would enable users to benefit from efficiency and learning opportunities, while not compromising quality content and user cognition.
“For platform leaders, the takeaway is clear: AI can boost participation if thoughtfully integrated, but its cognitive demands must be managed to sustain long-term user contributions,” Qiu said.
The study, “Examining the Impact of Generative AI on Users’ Voluntary Knowledge Contribution: Evidence from a Natural Experiment on Stack Overflow,” is forthcoming in Information Systems Research.
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5 ways online MBAs use what they learned at work
Joseph Thierry Fanfan (MBA ’25) | Poets & Quants
If you’re considering a Master of Science in Marketing degree at the University of Florida, attending an information session can be highly beneficial.
Do you aspire to work in a marketing role within a corporate, non-profit, or entrepreneurial setting? Attending an information session will give you valuable insights and help you decide if this program aligns with your goals.
Here’s what you can expect:
- Online Sessions: Our information sessions are web-based. These are typically one hour long. You can register to receive the Zoom meeting link and participate from anywhere.
- Program Overview: These sessions cover essential details. We will provide a comprehensive overview of the degree program. You’ll learn about the curriculum, course structure, and program options, giving you a clear understanding of what to expect.
- Admission Process: Understanding the admissions process is crucial. We will guide you through the admission process, requirements, and deadlines. This information will be helpful for planning your application.
- Q&A Opportunity: During the sessions, there’s a built-in Q&A segment. You can ask questions related to admissions, program requirements, and any other aspects of the program you’re curious about. Getting direct answers from program representatives can help you make an informed decision.
If you’re considering a Master of Science in Marketing degree at the University of Florida, attending an information session can be highly beneficial.
Do you aspire to work in a marketing role within a corporate, non-profit, or entrepreneurial setting? Attending an information session will give you valuable insights and help you decide if this program aligns with your goals.
Here’s what you can expect:
- Online Sessions: Our information sessions are web-based. These are typically one hour long. You can register to receive the Zoom meeting link and participate from anywhere.
- Program Overview: These sessions cover essential details. We will provide a comprehensive overview of the degree program. You’ll learn about the curriculum, course structure, and program options, giving you a clear understanding of what to expect.
- Admission Process: Understanding the admissions process is crucial. We will guide you through the admission process, requirements, and deadlines. This information will be helpful for planning your application.
- Q&A Opportunity: During the sessions, there’s a built-in Q&A segment. You can ask questions related to admissions, program requirements, and any other aspects of the program you’re curious about. Getting direct answers from program representatives can help you make an informed decision.
If you’re considering a Master of Science in Marketing degree at the University of Florida, attending an information session can be highly beneficial.
Do you aspire to work in a marketing role within a corporate, non-profit, or entrepreneurial setting? Attending an information session will give you valuable insights and help you decide if this program aligns with your goals.
Here’s what you can expect:
- Online Sessions: Our information sessions are web-based. These are typically one hour long. You can register to receive the Zoom meeting link and participate from anywhere.
- Program Overview: These sessions cover essential details. We will provide a comprehensive overview of the degree program. You’ll learn about the curriculum, course structure, and program options, giving you a clear understanding of what to expect.
- Admission Process: Understanding the admissions process is crucial. We will guide you through the admission process, requirements, and deadlines. This information will be helpful for planning your application.
- Q&A Opportunity: During the sessions, there’s a built-in Q&A segment. You can ask questions related to admissions, program requirements, and any other aspects of the program you’re curious about. Getting direct answers from program representatives can help you make an informed decision.