warrington college of business building

Marcom Wiki

Strategy

  • Marketing strategy (need)
  • Brand platform (need)
  • Content strategy
  • Website strategy (might have)
  • Reputation campaign (in progress)
  • Social media strategy (in progress)

Policies

  • Content retention policy
  • Photography web use policy
  • Web Governance Committee
  • Social media guidelines for official college channels

Guidelines

  • Video guidelines for student provided content
  • Video ADA compliance guidelines

Operational

  • Computer inventory
  • AV inventory

MarTech

  • Sample link to calendar
  • Sample link to journey mapping
  • Sample link to Event Calendar
UF campus illustration

Marketing and Communication Services (Marcom)

Whether you’re designing a campaign, managing content, or crafting the message behind the mission, you help bring our brand to life — consistently, creatively, and with purpose.

View the Marcom website