Marketing Research Seminar Series

The Marketing Research Seminar features presentations by leading scholars from top universities across the U.S., Europe, and Asia. In addition to sharing their research, visiting speakers engage in one-on-one and small group meetings with marketing faculty and Ph.D. students. Gizem Yalcin Williams, assistant professor of marketing at the University of Texas, is the featured speaker.…

Shijie Lu (University of Notre Dame)