Warrington Brand Workshops

Shape the future of Warrington’s brand

A two day event of informative, interactive workshops Nov. 5 – 6

Warrington is partnering with Carnegie Higher Education to help us with an important research project to clarify and define “who we are” as well as provide opportunities for growth in enrollment, awareness, and reputation for the college. Carnegie is an industry leader in brand research and strategy, specializing in crowd-sourced and consensus-driven processes to achieve authentic results. This project will take several months to complete, and it will ultimately culminate in a new brand strategy and marketing platform for the college. Carnegie’s distinct and peer-reviewed methodology has been delivered to colleges and universities across the country and was featured on the cover of The Chronicle of Higher Education.

This project will only succeed with your involvement. Carnegie’s method is entirely built around the input of the people who know the Warrington College of Business the best, which requires your input.

Day 1 and Day 2 exercises build upon one another, so you can attend one session on each day. (If you’re unable to participate both days, you may attend the day that works best for you, but you will miss out on the fun and discussion/discovery from the other day.)

The central question across all the workshops will be: Who is the Warrington College of Business at its best? As you will learn, the “who” is a very important variable to understand, and Carnegie’s proprietary frameworks will help us crystalize this.

• Day 1 – Brand personality. The Personality Workshops define the authentic human personality of the Warrington College of Business both today and tomorrow.
• Day 2 – Brand platform. The Platform Workshops cascade these insights into messaging and storyline outcomes. The results are powerful and will unify the brand—and thus the reputation—of the institution for years to come.

You’ll have a choice of three sessions to choose from each day. When a session is full, the registration option will show as “RSVP Closed,” so please pick another session. 

Snacks and beverages will be served!

For registration assistance, contact Jeff Holeman, Warrington’s director of marketing.