Marketing Research Seminar – Deborah Small (Yale University)

The Marketing Research Seminar features presentations by leading scholars from top universities across the U.S., Europe, and Asia. In addition to sharing their research, visiting speakers engage in one-on-one and small group meetings with marketing faculty and Ph.D. students.

Deborah Small, the Adrian C. Israel Professor of Marketing at Yale University School of Management, will be the featured speaker. Small studies how individuals make decisions that affect their own and others’ welfare and what their choices signal to themselves and others about their moral character. While much of her work is in the area of prosocial behavior, she has many other research interests, including emotion, moral judgment, and consumer choice.