Marketing Research Seminar – Bradley Shapiro

The Marketing Research Seminar features presentations by leading scholars from top universities across the U.S., Europe, and Asia. In addition to sharing their research, visiting speakers engage in one-on-one and small group meetings with marketing faculty and Ph.D. students.

Bradley Shapiro, of the University of Chicago, is the featured speaker. Shapiro studies empirical industrial organization and quantitative marketing. His expertise is in the economics of advertising and measuring advertising effectiveness. He has also employed the tools of quantitative marketing to study regulatory problems, including the areas of health insurance, pharmaceuticals, digital advertising and firearms.