Woochoel Shin
- Brian R. Gamache Professor
- Professor
Location
- Warrington College of Business
- Marketing Department
- Master of Business Administration
- Stuzin Hall 255C
Expertise and interest areas
- Competitive Product Policy
- Distribution Channels
- Media Platforms
- Online Advertising
- Online Reviews
News
Why you’re still getting irrelevant ads, according to research – April 10, 2023 – GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it…
The Next Kirkland? Online Retailers Create Their Own Brands – March 30, 2018 – U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting…
Warrington marketing faculty rank in the top 5 in per capita research productivity among publics – November 20, 2017 – GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools…
Courses taught
- Strategy and Tactics of Pricing (MAR6256)
- The Art and Science of Pricing (MAR6237)
- Web-Based Marketing (MAR6722)
- Workshop in Marketing Research (MAR7925)
Education
- Ph.D, Business Administration and Management, General., Duke University, 2009
- BBA, Business Administration and Management, General., Seoul National University, 2001
- BS, Statistics, General., Seoul National University, 2001
Journal article publications
- Content Provision On Ugc Platforms
- Journal: Management Science
- Status: Published
- Date: 2026
- Authors: Wilfred Amaldoss, Woochoel Shin
- Pricing Strategy Of Competing Media Platforms
- Journal: Marketing Science
- Status: Published
- Date: 2024
- Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
- Disclosure In Incentivized Reviews: Does It Protect Consumers?
- Journal: Management Science
- Status: Published
- Date: 2023
- Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
- A Theory Of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
- Journal: Management Science
- Status: Published
- Date: 2023
- Authors: Jiwoong Shin, Woochoel Shin
- Content Provision On Ugc Platforms
- Journal: Global Fashion Management Conference
- Status: Published
- Date: 2023
- Authors: Wilfred Amaldoss, Woochoel Shin