Woochoel Shin

Woochoel Shin

  • Brian R. Gamache Professor
  • Full Professor

Location

  • Warrington College of Business
  • Marketing Department
  • Master of Business Administration
  • Stuzin Hall 255C

Expertise and interest areas

  • Competitive Product Policy
  • Distribution Channels
  • Media Platforms
  • Online Advertising
  • Online Reviews

News

Courses taught

  • Strategy and Tactics of Pricing (MAR6256)
  • The Art and Science of Pricing (MAR6237)
  • Web-Based Marketing (MAR6722)
  • Workshop in Marketing Research (MAR7925)

Education

  • PhD – Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
  • BS – Statistics, Seoul National University, 2002
  • BA – Business Administration, Seoul National University, 2002

Journal article publications

  • Content Provision in UGC Platforms
    • Status: Accepted
    • Journal: Management Science
    • Accepted Year: 2025
    • Authors: Wilfred Amaldoss, Woochoel Shin
  • Pricing Strategy of Competing Media Platforms
    • Status: Published
    • Journal: Marketing Science
    • Published Year: 2024
    • Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
  • Disclosure in Incentivized Reviews: Does it Help Protect Consumers?
    • Status: Published
    • Journal: Management Science
    • Published Year: 2023
    • Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
  • A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
    • Status: Published
    • Journal: Management Science
    • Published Year: 2023
    • Authors: Jiwoong Shin, Woochoel Shin
  • Media Platforms’ Content Provision Strategy and Source of Profits
    • Status: Published
    • Journal: Marketing Science
    • Published Year: 2021
    • Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
  • The Fateful First Consumer Review
    • Status: Published
    • Journal: Marketing Science
    • Published Year: 2021
    • Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
  • Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
    • Status: Published
    • Journal: Management Science
    • Published Year: 2015
    • Authors: Wilfred Amaldoss, Preyas Desai, Woochoel Shin
  • Keyword Search Advertising and Limited Budgets
    • Status: Published
    • Journal: Marketing Science
    • Published Year: 2015
    • Author: Woochoel Shin
  • Multi-Tier Store Brands and Channel Profits
    • Status: Published
    • Journal: Journal of Marketing Research
    • Published Year: 2015
    • Authors: Wilfred Amaldoss, Woochoel Shin
  • The Company that You Keep: When to Buy a Competitor's Keyword
    • Status: Published
    • Journal: Marketing Science
    • Published Year: 2014
    • Authors: Preyas Desai, Richard Staelin, Woochoel Shin
  • Competing for Low-end Markets
    • Status: Published
    • Journal: Marketing Science
    • Published Year: 2011
    • Authors: Wilfred Amaldoss, Woochoel Shin