Woochoel Shin
- Brian R. Gamache Professor
- Full Professor
Location
- Warrington College of Business
- Marketing Department
- Master of Business Administration
- Stuzin Hall 255C
Expertise and interest areas
- Competitive Product Policy
- Distribution Channels
- Media Platforms
- Online Advertising
- Online Reviews
News
Why you’re still getting irrelevant ads, according to research – April 10, 2023 – GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it…
The Next Kirkland? Online Retailers Create Their Own Brands – March 30, 2018 – U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of online retailers starting…
Warrington marketing faculty rank in the top 5 in per capita research productivity among publics – November 20, 2017 – GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research productivity among U.S. public business schools…
Are store brands just as good? – August 31, 2017 – When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He’s now the JCPenney Professor of Marketing…
Retail research lands marketing professor in exclusive program – January 5, 2017 – Dr. Woochoel Shin was named to Marketing Science Institute’s Young Scholar Program, a biennial program that “brings together some of the most promising scholars in…
Courses taught
- Strategy and Tactics of Pricing (MAR6256)
- The Art and Science of Pricing (MAR6237)
- Web-Based Marketing (MAR6722)
- Workshop in Marketing Research (MAR7925)
Education
- PhD – Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
- BS – Statistics, Seoul National University, 2002
- BA – Business Administration, Seoul National University, 2002
Journal article publications
- Content Provision in UGC Platforms
- Status: Accepted
- Journal: Management Science
- Accepted Year: 2025
- Authors: Wilfred Amaldoss, Woochoel Shin
- Pricing Strategy of Competing Media Platforms
- Status: Published
- Journal: Marketing Science
- Published Year: 2024
- Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
- Disclosure in Incentivized Reviews: Does it Help Protect Consumers?
- Status: Published
- Journal: Management Science
- Published Year: 2023
- Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
- A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
- Status: Published
- Journal: Management Science
- Published Year: 2023
- Authors: Jiwoong Shin, Woochoel Shin
- Media Platforms’ Content Provision Strategy and Source of Profits
- Status: Published
- Journal: Marketing Science
- Published Year: 2021
- Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
- The Fateful First Consumer Review
- Status: Published
- Journal: Marketing Science
- Published Year: 2021
- Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
- Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
- Status: Published
- Journal: Management Science
- Published Year: 2015
- Authors: Wilfred Amaldoss, Preyas Desai, Woochoel Shin
- Keyword Search Advertising and Limited Budgets
- Status: Published
- Journal: Marketing Science
- Published Year: 2015
- Author: Woochoel Shin
- Multi-Tier Store Brands and Channel Profits
- Status: Published
- Journal: Journal of Marketing Research
- Published Year: 2015
- Authors: Wilfred Amaldoss, Woochoel Shin
- The Company that You Keep: When to Buy a Competitor's Keyword
- Status: Published
- Journal: Marketing Science
- Published Year: 2014
- Authors: Preyas Desai, Richard Staelin, Woochoel Shin
- Competing for Low-end Markets
- Status: Published
- Journal: Marketing Science
- Published Year: 2011
- Authors: Wilfred Amaldoss, Woochoel Shin