Taikgun Song
- Lecturer
Location
- Warrington College of Business
- Information Systems and Operations Management Department
- Marketing Department
- Bachelor of Arts in Business Administration
- Stuzin Hall 100D
Expertise and interest areas
- Natural Language Processing
- Text Analytics
- Word-of-Mouth
News
Meet Warrington’s new faculty for 2022 – September 2, 2022 – The Warrington College of Business is proud to welcome 11 new faculty members to campus in the 2022-2023 academic year. Learn more about these outstanding…
Courses taught
- Problems and Methods in Marketing Management (MAR5806)
Education
- MA, Business Administration and Management, General., University of Florida, 2021
- MS, Statistics, General., Iowa State University, 2018
- BS, Mathematics, General., Indiana University, 2010
- BA, Chemistry, General., Indiana University, 2010
Journal article publications
- The Effect Of Subjectivity And Objectivity In Online Reviews: A Convolutional Neural Network Approach
- Journal: Journal of Consumer Psychology
- Status: Published
- Date: 2023
- Authors: Sang Kyu. Park, Taikgun Song, Aner Sela
- Confirmatory Aspect-Level Opinion Mining Processes For Tourism And Hospitality Research: A Proposal Of Dissbus
- Journal: Current Issues in Tourism
- Status: Published
- Date: 2022
- Authors: Jongho Im, Taikgun Song, Youngsu Lee, Jewoo Kim
Grants
- Market Research Statement Of Work
- Grant Agency: 1
- Grant Role: Key Person
- Dates: 2025 – 2026
- Client Banking Behaviors
- Grant Agency: 1
- Grant Role: Key Person
- Dates: 2024 – 2025
- Market Research Statement Of Work
- Grant Agency: 1
- Grant Role: Key Person
- Dates: 2023 – 2024
- Market Research Statement Of Work Statement Of Work Cw1796436
- Grant Agency: 1
- Grant Role: Co-Investigator
- Dates: 2022 – 2023