Taikgun Song
- Lecturer
Location
- Warrington College of Business
- Information Systems and Operations Management Department
- Marketing Department
- Bachelor of Arts in Business Administration
- Stuzin Hall 100D
Expertise and interest areas
- Natural Language Processing
- Text Analytics
- Word-of-Mouth
News
Meet Warrington’s new faculty for 2022 – September 2, 2022 – The Warrington College of Business is proud to welcome 11 new faculty members to campus in the 2022-2023 academic year. Learn more about these outstanding…
Courses taught
- Problems and Methods in Marketing Management (MAR5806)
Education
- MA, University of Florida, 2021
Journal article publications
- Rethinking Multicollinearity: An Antithetical Solution Concept for Marketing, Business, and AI Applications
- Status: Revised and Resubmitted
- Journal: Management Science
- Authors: Steven Shugan, Taikgun Song
- The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2023
- Authors: Sang Kyu Park, Taikgun Song, Aner Sela