Woochoel Shin

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C

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• CV

• PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
• BS - Statistics, Seoul National University, 2002
• BA - Business Administration, Seoul National University, 2002

• Why you’re still getting irrelevant ads, according to research — April 10, 2023 — GAINESVILLE, Fla. – Imagine you’re in search of a new car. You’ve seen a Subaru model that interests you, so you decide to look it up...
• The Next Kirkland? Online Retailers Create Their Own Brands — March 30, 2018 — U.S. News & World Report spoke with JCPenny Professor and Associate Professor of Marketing Dr. Woochoel Shin about the latest trend of...
• Warrington marketing faculty rank in the top 5 in per capita research productivity among publics — November 20, 2017 — GAINESVILLE, Fla. – The University of Florida Warrington College of Business Marketing faculty ranked 4th in per faculty research producti...
• Are store brands just as good? — August 31, 2017 — When Woochoel Shin was a graduate student with a tight budget, he purchased store brands over name-brand products. He's now the JCPenney Pro...
• Retail research lands marketing professor in exclusive program — January 5, 2017 — Dr. Woochoel Shin was named to Marketing Science Institute’s Young Scholar Program, a biennial program that “brings together some of the...

• Strategy and Tactics of Pricing (MAR6256)
• The Art and Science of Pricing (MAR6237)
• Web-Based Marketing (MAR6722)
• Workshop in Marketing Research (MAR7925)

• Pricing Strategy of Competing Media Platforms
  Status: Published
  Journal: Marketing Science
  Published Year: 2024
  Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
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• Disclosure in Incentivized Reviews: Does it Help Protect Consumers?
  Status: Published
  Journal: Management Science
  Published Year: 2023
  Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
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• A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
  Status: Published
  Journal: Management Science
  Published Year: 2023
  Authors: Jiwoong Shin, Woochoel Shin
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• Media Platforms’ Content Provision Strategy and Source of Profits
  Status: Published
  Journal: Marketing Science
  Published Year: 2021
  Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
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• The Fateful First Consumer Review
  Status: Published
  Journal: Marketing Science
  Published Year: 2021
  Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
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• Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
  Status: Published
  Journal: Management Science
  Published Year: 2015
  Authors: Wilfred Amaldoss, Preyas Desai, Woochoel Shin
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• Keyword Search Advertising and Limited Budgets
  Status: Published
  Journal: Marketing Science
  Published Year: 2015
  Author: Woochoel Shin
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• Multi-Tier Store Brands and Channel Profits
  Status: Published
  Journal: Journal of Marketing Research
  Published Year: 2015
  Authors: Wilfred Amaldoss, Woochoel Shin
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• The Company that You Keep: When to Buy a Competitor's Keyword
  Status: Published
  Journal: Marketing Science
  Published Year: 2014
  Authors: Preyas Desai, Richard Staelin, Woochoel Shin
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• Competing for Low-end Markets
  Status: Published
  Journal: Marketing Science
  Published Year: 2011
  Authors: Wilfred Amaldoss, Woochoel Shin
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