Yang Yang

Yang Yang

JCPenney Professor
Associate Professor

(352) 273-1666  |  Email

Contact details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 262

Bio

Education All years

  • PhD - Marketing, Carnegie Mellon University, 2015
  • Sentimental Value November 17, 2016 Imagine two scenarios—a bicycle you purchased for yourself and a bicycle you received from a loved one. Under which of these two scenarios...

Courses taught Last 3 years

  • Product Development and Management (MAR6833)
  • Product Development and Management (MAR6839)
  • Workshop in Marketing Research (MAR7925)

PhD students advised All years

Journal article publications All years