Aner Sela

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 249D

• Homepage
• CV

Aner Sela is a Professor of Marketing at the University of Florida's Warrington College of Business. He received his Ph.D. in Business from Stanford University.

Dr. Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences, their intuitions, and seemingly unimportant features of the decision context.

He has been repeatedly ranked among the Top 50 Most Productive Marketing Authors, and recognized as an MSI Young Scholar (2015) and an MSI Scholar (2020) by the Marketing Science Institute.

• PhD - Marketing, Stanford Graduate School of Business, Stanford University, 2010
• MBA - Magna cum Laude, Finance/Marketing, The Hebrew University of Jerusalem, 2004
• BA - Architecture, Bezalel Academy of Art and Design, 2000

• I’m an Expert: How To Know If an Item Is Worth Your Cash — January 2, 2024 — Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your mon...
• Smartphones Are Changing How We Shop—And What We Shop For — September 8, 2023 — A recent Journal of Marketing Research study by City University of Hong Kong's Camilla Eunyoung Song (Ph.D. '21) and City Furniture Profe...
• 10 innovative research insights you can apply to your life and career — October 3, 2022 — Beyond educating the next generation of business leaders, faculty at the UF Warrington College of Business are researching the next great so...
• How smartphones influence purchasing behavior, human interaction — April 21, 2022 — In 2020, City Furniture Professor Aner Sela researched how behaviors change when people do certain activities on their phones rather than on...
• The latest innovative ideas from Warrington — August 10, 2021 — Over the 2020-2021 academic year, Warrington College of Business faculty members reminded us why they’re some of the best in the world, de...

• Advanced Research (MAR7979)
• No results match your search criteria.
• Brand Management (MAR6838)
• No results match your search criteria.
• Build/Man Brand Equit (MAR6335)
• No results match your search criteria.
• Consumer Psychology (MAR6930)
• No results match your search criteria.
• Consumer/Soc Psychology (MAR6930)
• No results match your search criteria.
• Marketing Strategy (MAR7931)
• No results match your search criteria.

• Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains
  Status: Published
  Published Year: 2024
  Author: Aner Sela
• No results match your search criteria.

• Smartphones and the Self-Expressive Meaning of Choice
  Status: 1st Revise and Resubmit
  Journal: Journal of Experimental Psychology: General
  Authors: Camilla Song, Aner Sela
• No results match your search criteria.
• The Effect of Subjectivity and Objectivity in Online Reviews: A Convolutional Neural Network Approach
  Status: Published
  Journal: Journal of Consumer Psychology
  Published Year: 2023
  Authors: Sang Kyu Park, Taikgun Song, Aner Sela
• No results match your search criteria.
• On Phone and Self: How smartphone use influences the preference for uniqueness
  Status: Published
  Journal: Journal of Marketing Research
  Published Year: 2023
  Authors: Aner Sela, Camilla E. Song
• No results match your search criteria.
• Product Lineups: The More You Search, the Less You Find
  Status: Published
  Journal: Journal of Consumer Research
  Published Year: 2020
  Authors: Sang Kyu Park, Aner Sela
• No results match your search criteria.
• Variety-Seeking and Perceived Expertise
  Status: Published
  Journal: Journal of Consumer Psychology
  Accepted Year: 2019
  Authors: Aner Sela, Liat Hadar, Sian Morgan, Michal Maimaran
• No results match your search criteria.
• When Self-Customization Backfires: The Role of a Maximizing Mindset
  Status: Published
  Journal: Psychology & Marketing
  Accepted Year: 2019
  Authors: Gia Nardini, Aner Sela
• No results match your search criteria.