Chris Janiszewski

Distinguished Professor

(352) 273-3281

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Contact details

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Education All years

PhD - Marketing, Northwestern University, 1987
BBA - Marketing, University of Wisconsin - Madison, 1983

News All Articles

Store display psychology: Why you end up buying things near sale items — June 28, 2023 — Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research from Russell...
Warrington faculty listed among top scientists in the world — April 11, 2023 — Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researc...
Think before designing your logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance — January 4, 2023 — Brands are constantly updating their visual identities. Intel recently went through its third visual brand identity refresh in half a cent...
Marketing PhD student’s paper honored with award at symposium — April 13, 2021 — Warrington Ph.D. student Felipe Affonso’s paper was named the runner up as part of the William O. Bearden Award competition at the 2021 So...
Chris Janiszewski named an Association for Consumer Research Fellow — October 29, 2018 — GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florid...

Courses taught Last 3 years

Perspect Consumer Beh (MAR7507)
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PhD students advised Last 3 years

Fanjue Liu — 2021 — Current
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Julia Kim — 2022 — Current
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Lydia Yun — 2023 — Current
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Soo Yon Ryu — 2021 — Current
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Tracey Kyles — 2023 — Current
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Yvonne Huang — 2022 — Current
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Mo Chen — 2020 — 2024
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Sujin Park — 2023 — 2024
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Minzhe Xu — 2018 — 2023
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Philip Kang — 2022 — 2023
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Sophia Mueller — 2021 — 2023
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Xiang Wang — 2018 — 2023
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Benjamin Lynn — 2020 — 2022
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Seongjin Yoo — 2021 — 2022
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Suzanna Lee — 2021 — 2022
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Yoo Jin Chung — 2021 — 2022
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Eunyoung Song — 2018 — 2021
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Lijuan Su — 2019 — 2021
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Rang Wang — 2019 — 2021
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Sang Kyu Park — 2018 — 2021
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Xianglan Nan — 2018 — 2021
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Ziwei Wei — 2019 — 2021
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Professional service Last 5 years

Associate Editor, Journal of Consumer Psychology — 2018 to Present
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Editorial Review Board Member, Journal of Consumer Research — 1993 to Present
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Journal article publications Last 5 years

Rejections Are Stickier than Choices
Status: Accepted

Journal: Journal of Marketing Research

Published Year: 2024

Authors: Minzhe Xu, Yang Yang, Chris Janiszewski
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Irreducibility of Sensory Experiences: Dual Representations Lead to Dual Context Biases
Status: Published

Journal: Cognition

Published Year: 2024

Authors: Yanmei Zheng, Chris Janiszewski, Alan Cooke
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I Didn't Win! An Overlooked Downside of Crowdsourcing?
Status: Published

Journal: Journal of Interactive Marketing

Published Year: 2024

Authors: Tatiana Karpulhina, Martin Schreier, Chris Janiszewski
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The Anticipated Regret of a Lost Opportunity: When a Second-period Incentive Reduces the Appeal of a One-Period Promotion
Status: Published

Journal: Journal of Consumer Psychology

Published Year: 2024

Authors: Yuanyuan Li, Yuanyuan Liu, Chris Janiszewski
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Paradigmatic Conformity Blinds Us from Opportunity: A Rejoinder
Status: Published

Journal: Consumer Psychology Review

Published Year: 2024

Authors: Chris Janiszewski, Juliano Laran
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A Behaviorist Perspective on How to Address Negative Consumer Behaviors
Status: Published

Journal: Consumer Psychology Review

Published Year: 2024

Authors: Chris Janiszewski, Juliano Laran
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Cognitive and Affective Reflection Increases Appreciation for Less Preferred Subcategories of Experiential Goods
Status: Published

Journal: Frontiers in Psychology

Published Year: 2023

Authors: Cammy Crolic, Chris Janiszewski
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Focus on the Need or Feeling Good? Coping through Instrumental Action versus Prohedonic Distraction Depends on the Temporal Efficacy of Means
Status: Published

Journal: Motivation and Emotion

Published Year: 2023

Authors: Anthony Salerno, Chris Janiszewski, Juliano Laran
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The Negative and Positive Consequences of Placing Products Next to Promoted Products
Status: Published

Journal: Journal of Marketing

Published Year: 2023

Authors: Christina Kan, Yan Liu, Chris Janiszewski, Donald Lichtenstein
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Exploring the Origins of Intrinsic Motivation
Status: Published

Journal: Motivation and Emotion

Published Year: 2023

Authors: Yanmei Zheng, Chris Janiszewski, Martin Schreier
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Marketing by Design: The Influence of Perceptual Structure on Brand Performance
Status: Published

Journal: Journal of Marketing

Published Year: 2022

Author: Chris Janiszewski
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The Benefits of Candidly Reporting Consumer Research
Status: Published

Journal: Journal of Consumer Psychology

Published Year: 2022

Author: Chris Janiszewski
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A Recipe for Honest Consumer Research
Status: Published

Journal: Journal of Consumer Psychology

Published Year: 2021

Author: Chris Janiszewski
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Facial Mask Personalization Encourages Facial Mask Wearing in Times of COVID-19
Status: Published

Journal: Scientific Reports

Published Year: 2022

Author: Chris Janiszewski
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Abductive Theory Construction
Status: Published

Journal: Journal of Consumer Psychology

Published Year: 2021

Author: Chris Janiszewski
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Deriving Mental Energy from Task Completion
Status: Published

Journal: Frontiers in Psychology

Published Year: 2021

Author: Chris Janiszewski
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Linking Thought and Behavior: Evidence for Process – Mode of Expression Congruence Effects
Status: Published

Journal: Journal of Consumer Psychology

Published Year: 2021

Author: Chris Janiszewski
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Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals
Status: Published

Journal: Journal of Consumer Psychology

Published Year: 2020

Author: Chris Janiszewski
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Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making
Status: Published

Journal: Marketing Letters

Published Year: 2020

Author: Chris Janiszewski
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Contact and other resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255B

(352) 273-3281

Curriculum vitae

Chris Janiszewski

Expertise and interest areas

Education All years

News All Articles

Courses taught Last 3 years

PhD students advised Last 3 years

Professional service Last 5 years

Journal article publications Last 5 years

Contact and other resources

Warrington College of Business

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