Chris Janiszewski
- Full Professor
Location
- Warrington College of Business
- Marketing Department
- PhD – Marketing
- Stuzin Hall 255B
Expertise and interest areas
- Branding
- Consumer Learning
- Perceived Value
- Price Perception
News
Marketing faculty member named 2025 UF Research Foundation Professor – April 16, 2025 – Chris Janiszewski, Russell Berrie Eminent Scholar in Marketing at the University of Florida Warrington College of Business, is among the 35 University of Florida professors honored as…
Warrington faculty listed among top scientists in the world – April 11, 2023 – Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researchers at Stanford…
Chris Janiszewski named an Association for Consumer Research Fellow – October 29, 2018 – GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair in the Department of Marketing at the University of Florida Warrington College of Business,…
Warrington marketing professor named UF Research Foundation Professor – April 19, 2018 – GAINESVILLE, Fla. – Dr. Chris Janiszewski, Russell Berrie Eminent Scholar Chair, was one of 33 faculty members at the University of Florida to be named…
Professors Shugan and Janiszewski named top research authors – December 12, 2017 – GAINESVILLE, Fla. – McKethan-Matherly Eminent Scholar Steven M. Shugan and Russell Berrie Foundation Eminent Scholar Chris Janiszewski were both listed as top authors of research…
Courses taught
- Perspectives on Consumer Behavior (MAR7507)
Education
- PhD – Marketing, Northwestern University, 1987
- BBA – Marketing, University of Wisconsin – Madison, 1983
PhD students advised
- Lydia Yun — 2023 — Current
- Yvonne Huang — 2022 — Current
- Soo Yon Ryu — 2021 — 2025
- Sophie Wei — 2024 — 2025
- Sujin Park — 2023 — 2025
- Tongmao Li — 2024 — 2025
- Tracey Kyles — 2023 — 2025
- Yuhao Lu — 2024 — 2025
- Fanjue Liu — 2021 — 2024
- Mo Chen — 2020 — 2024
- Julia Kim — 2022 — 2023
- Minzhe Xu — 2018 — 2023
- Philip Kang — 2022 — 2023
- Sophia Mueller — 2021 — 2023
- Xiang Wang — 2018 — 2023
- Benjamin Lynn — 2020 — 2022
- Seongjin Yoo — 2021 — 2022
- Suzanna Lee — 2021 — 2022
- Yoo Jin Chung — 2021 — 2022
Professional service
- Associate Editor, Journal of Consumer Psychology — 2018 to Present
- Editorial Review Board Member, Journal of Consumer Research — 1993 to Present
Journal article publications
- Rejections Are Stickier than Choices
- Status: Published
- Journal: Journal of Marketing Research
- Published Year: 2025
- Authors: Minzhe Xu, Yang Yang, Chris Janiszewski
- Fixing the Bug in Insect Consumption
- Status: Accepted
- Journal: Food Quality & Preferences
- Accepted Year: 2025
- Authors: Johanna Palcu, Martin Schreier, Chris Janiszewski, Janet Kleber, Anthony Salerno
- Time is Shrinking from the Eye of AI: Algorithm Recommendation Agents Increase Impatience
- Status: Accepted
- Journal: Journal of Consumer Psychology
- Accepted Year: 2025
- Authors: Yuanyuan Li, Shan Lin, Xiang Wang, Chris Janiszewski
- Casting a Wider Net: Using Automated Content Analysis to Discover New Ideas
- Status: Accepted
- Journal: Current Directions in Psychological Science
- Accepted Year: 2025
- Authors: Jonah Berger, Stijn van Osselaer, Chris Janiszewski
- Irreducibility of Sensory Experiences: Dual Representations Lead to Dual Context Biases
- Status: Published
- Journal: Cognition
- Published Year: 2024
- Authors: Yanmei Zheng, Chris Janiszewski, Alan Cooke
- I Didn't Win! An Overlooked Downside of Crowdsourcing?
- Status: Published
- Journal: Journal of Interactive Marketing
- Published Year: 2024
- Authors: Tatiana Karpulhina, Martin Schreier, Chris Janiszewski
- The Anticipated Regret of a Lost Opportunity: When a Second-period Incentive Reduces the Appeal of a One-Period Promotion
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2024
- Authors: Yuanyuan Li, Yuanyuan Liu, Chris Janiszewski
- Paradigmatic Conformity Blinds Us from Opportunity: A Rejoinder
- Status: Published
- Journal: Consumer Psychology Review
- Published Year: 2024
- Authors: Chris Janiszewski, Juliano Laran
- A Behaviorist Perspective on How to Address Negative Consumer Behaviors
- Status: Published
- Journal: Consumer Psychology Review
- Published Year: 2024
- Authors: Chris Janiszewski, Juliano Laran
- Cognitive and Affective Reflection Increases Appreciation for Less Preferred Subcategories of Experiential Goods
- Status: Published
- Journal: Frontiers in Psychology
- Published Year: 2023
- Authors: Cammy Crolic, Chris Janiszewski
- Focus on the Need or Feeling Good? Coping through Instrumental Action versus Prohedonic Distraction Depends on the Temporal Efficacy of Means
- Status: Published
- Journal: Motivation and Emotion
- Published Year: 2023
- Authors: Anthony Salerno, Chris Janiszewski, Juliano Laran
- The Negative and Positive Consequences of Placing Products Next to Promoted Products
- Status: Published
- Journal: Journal of Marketing
- Published Year: 2023
- Authors: Christina Kan, Yan Liu, Chris Janiszewski, Donald Lichtenstein
- Exploring the Origins of Intrinsic Motivation
- Status: Published
- Journal: Motivation and Emotion
- Published Year: 2023
- Authors: Yanmei Zheng, Chris Janiszewski, Martin Schreier
- Marketing by Design: The Influence of Perceptual Structure on Brand Performance
- Status: Published
- Journal: Journal of Marketing
- Published Year: 2022
- Author: Chris Janiszewski
- The Benefits of Candidly Reporting Consumer Research
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2022
- Author: Chris Janiszewski
- A Recipe for Honest Consumer Research
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2021
- Author: Chris Janiszewski
- Facial Mask Personalization Encourages Facial Mask Wearing in Times of COVID-19
- Status: Published
- Journal: Scientific Reports
- Published Year: 2022
- Author: Chris Janiszewski
- Abductive Theory Construction
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2021
- Author: Chris Janiszewski
- Deriving Mental Energy from Task Completion
- Status: Published
- Journal: Frontiers in Psychology
- Published Year: 2021
- Author: Chris Janiszewski
- Linking Thought and Behavior: Evidence for Process – Mode of Expression Congruence Effects
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2021
- Author: Chris Janiszewski
- Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals
- Status: Published
- Journal: Journal of Consumer Psychology
- Published Year: 2020
- Author: Chris Janiszewski
- Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making
- Status: Published
- Journal: Marketing Letters
- Published Year: 2020
- Author: Chris Janiszewski