Joseph W. Alba

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 245

• CV

• PhD - Experimental Psychology, Temple University, 1981
• BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

• Warrington faculty listed among top scientists in the world — April 11, 2023 — Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researc...
• Why better choices depend on ‘libertarian paternalism’ — January 12, 2017 — Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened.
• Alba selected for UF Research Foundation Professorship — April 30, 2014 — GAINESVILLE, Fla. – James W. Walter Eminent Scholar Chair Dr. Joe Alba was one of 33 University of Florida faculty members awarded a UF Re...

• Prob/Meth Market Mana (MAR5805)
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• Editorial Review Board Member, Journal for Consumer Psychology — 1996 to 2024
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• Other, Journal of the Association for Consumer Research — 2023 to 2024
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• Editorial Review Board Member, Behavioral Marketing e-Journal — 2002 to 2023
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• Other, Journal of Consumer Research — 2022 to 2023
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• Other, Journal of Marketing Research — 2003 to 2022
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• Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
  Status: Published
  Journal: Journal of Marketing
  Published Year: 2023
  Authors: Peter Golder, Marnik Dekimpe, Jake An, Harald Van Heerde, Darren Kim, Joseph Alba
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• Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies
  Status: Published
  Journal: Journal of Consumer Research
  Published Year: 2023
  Authors: Yanmei Zheng, Joseph Alba
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• Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
  Status: Published
  Journal: Journal of Marketing
  Published Year: 2021
  Authors: Joseph Alba, Yanmei Zheng
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• Autonomy in Consumer Choice
  Status: Published
  Journal: Marketing Letters
  Published Year: 2020
  Authors: Joseph Alba, Klaus Wertenbroch, Rom Schrift
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