Joseph W. Alba
- James W. Walter Eminent Scholar Chair
- Distinguished Service Professor
Location
- Warrington College of Business
- Marketing Department
- Master of Business Administration
- Stuzin Hall 245
Expertise and interest areas
- Consumer Autonomy & Decision-Making
- Public Policy
- Technology Adoption
News
13 Warrington faculty named among the top scientists in the world – October 6, 2025 – See the UF Warrington College of Business faculty who are among the top 2% of most influential scientists in the world, according to a new…
Warrington faculty listed among top scientists in the world – April 11, 2023 – Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researchers at Stanford…
Why better choices depend on ‘libertarian paternalism’ – January 12, 2017 – Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened. Despite advances in neuroscience…
Courses taught
- Problems and Methods in Marketing Management (MAR5805)
Education
- PhD – Experimental Psychology, Temple University, 1981
- BA – Psychology (Summa Cum Laude), State University of New York-Albany, 1976
Professional service
- Editorial Review Board Member, Behavioral Marketing eJournal — 2002 to 2025
- Editorial Review Board Member, Journal for Consumer Psychology — 1996 to 2025
- Reviewer, Journal of the Association for Consumer Research — 2023 to 2024
- Ad Hoc Reviewer, Journal of Consumer Research — 2022 to 2023
- Editorial Review Board Member, Behavioral Marketing e-Journal — 2002 to 2023
- Reviewer, Journal of Marketing Research — 2003 to 2022
Journal article publications
- Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
- Status: Published
- Journal: Journal of Marketing
- Published Year: 2023
- Authors: Peter Golder, Marnik Dekimpe, Jake An, Harald Van Heerde, Darren Kim, Joseph Alba
- Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies
- Status: Published
- Journal: Journal of Consumer Research
- Published Year: 2023
- Authors: Yanmei Zheng, Joseph Alba
- Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
- Status: Published
- Journal: Journal of Marketing
- Published Year: 2021
- Authors: Joseph Alba, Yanmei Zheng
- Autonomy in Consumer Choice
- Status: Published
- Journal: Marketing Letters
- Published Year: 2020
- Authors: Joseph Alba, Klaus Wertenbroch, Rom Schrift