Joseph W. Alba

James W. Walter Eminent Scholar Chair
Distinguished Professor

(352) 273-3280 | Email

Curriculum vitae

Contact details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 245

CV

Expertise and interest areas

Education All years

PhD - Experimental Psychology, Temple University, 1981
BA - Psychology (Summa Cum Laude), State University of New York-Albany, 1976

News All articles

Warrington faculty listed among top scientists in the world — April 11, 2023 — Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researc...
Why better choices depend on ‘libertarian paternalism’ — January 12, 2017 — Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened.

Courses taught Last 3 years

Problems and Methods in Marketing Management (MAR5805)

Professional service Last 5 years

Editorial Review Board Member, Journal for Consumer Psychology — 1996 to 2024
No results match your search criteria.
Other, Journal of the Association for Consumer Research — 2023 to 2024
No results match your search criteria.
Editorial Review Board Member, Behavioral Marketing e-Journal — 2002 to 2023
No results match your search criteria.
Other, Journal of Consumer Research — 2022 to 2023
No results match your search criteria.
Other, Journal of Marketing Research — 2003 to 2022
No results match your search criteria.

Journal article publications Last 5 years

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Status: Published

Journal: Journal of Marketing

Published Year: 2023

Authors: Peter Golder, Marnik Dekimpe, Jake An, Harald Van Heerde, Darren Kim, Joseph Alba
No results match your search criteria.
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies
Status: Published

Journal: Journal of Consumer Research

Published Year: 2023

Authors: Yanmei Zheng, Joseph Alba
No results match your search criteria.
Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
Status: Published

Journal: Journal of Marketing

Published Year: 2021

Authors: Joseph Alba, Yanmei Zheng
No results match your search criteria.
Autonomy in Consumer Choice
Status: Published

Journal: Marketing Letters

Published Year: 2020

Authors: Joseph Alba, Klaus Wertenbroch, Rom Schrift
No results match your search criteria.