Joseph W. Alba

Joseph W. Alba

  • James W. Walter Eminent Scholar Chair
  • Distinguished Service Professor

Location

  • Warrington College of Business
  • Marketing Department
  • Master of Business Administration
  • Stuzin Hall 245
CV

Expertise and interest areas

  • Consumer Autonomy & Decision-Making
  • Public Policy
  • Technology Adoption

News

Courses taught

  • Problems and Methods in Marketing Management (MAR5805)

Education

  • PhD – Experimental Psychology, Temple University, 1981
  • BA – Psychology (Summa Cum Laude), State University of New York-Albany, 1976

Professional service

  • Editorial Review Board Member, Behavioral Marketing eJournal — 2002 to 2025
  • Editorial Review Board Member, Journal for Consumer Psychology — 1996 to 2025
  • Reviewer, Journal of the Association for Consumer Research — 2023 to 2024
  • Ad Hoc Reviewer, Journal of Consumer Research — 2022 to 2023
  • Editorial Review Board Member, Behavioral Marketing e-Journal — 2002 to 2023
  • Reviewer, Journal of Marketing Research — 2003 to 2022

Journal article publications

  • Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
    • Status: Published
    • Journal: Journal of Marketing
    • Published Year: 2023
    • Authors: Peter Golder, Marnik Dekimpe, Jake An, Harald Van Heerde, Darren Kim, Joseph Alba
  • Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies
    • Status: Published
    • Journal: Journal of Consumer Research
    • Published Year: 2023
    • Authors: Yanmei Zheng, Joseph Alba
  • Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders
    • Status: Published
    • Journal: Journal of Marketing
    • Published Year: 2021
    • Authors: Joseph Alba, Yanmei Zheng
  • Autonomy in Consumer Choice
    • Status: Published
    • Journal: Marketing Letters
    • Published Year: 2020
    • Authors: Joseph Alba, Klaus Wertenbroch, Rom Schrift