Richard J. Lutz

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267A

• CV

• PhD - Marketing, University of Illinois, 1973
• MS - Marketing, University of Illinois, 1972
• BS - Marketing, University of Illinois, 1969

• UF business students lead research projects as 2024-2025 University Scholars — July 29, 2024 — Growing up with social media, Asher Lowe (BABA ’25) has seen the rise of influencers across social media platforms. With the influencer ma...
• Checkout trends keep Poole/Warrington research in the news — July 9, 2024 — In the five years since NC State Poole Associate Professor Stefanie Robinson (BSBA '03), St. Louis University Chaifetz School of Business As...
• Drilling into marketing — January 31, 2024 — With a good-natured grin, Peter S. Sealey PhD Professor of Marketing Richard J. Lutz stalked between desks in his Marketing 101 classroom. E...
• Professors honored with Journal of Interactive Marketing award — May 25, 2023 — Peter S. Sealey PhD Professor of Marketing Richard Lutz and Georgia Tech’s Tim Halloran (DBA ‘18) were recently presented with the 2021...
• How much is a ‘like’ worth? — June 15, 2021 — GAINESVILLE, Fla. – The average person ‘likes’ about 12 posts per month on Facebook. With 1.82 billion active users logging onto the s...

• Brand Management (MAR6838)
• Building and Managing Brand Equity (MAR6335)
• DBA Doctoral Dissertation/Defense (MAR7985)
• Independent Study (MAR4905)
• Individual Work (MAR6905)
• Preparing to Teach in Business (BTE7171)
• Principles of Marketing (MAR3023)
• Special Topics (MAR2951)
• Undergraduate Research in Business (GEB4911)

• Aakash Andrews — 2024 — Current
• Branden Cobb — 2025 — Current
• Elena Nescio — 2025 — Current
• Daniel Dong-Wook Kim — 2024 — 2025
• Xinyu Zang — Unknown — 2024
• Felipe M Affonso — 2019 — 2023
• Odile Guinot — 2022 — 2023
• Remy E Jennings — 2021 — 2022
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• On Relevance
  Status: Published
  Published Year: 2020
  Author: Richard Lutz
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• The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World
  Status: Published
  Journal: Journal of Consumer Affairs
  Published Year: 2022
  Authors: Aida Faber, Richard Lutz
• Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?
  Status: Published
  Journal: Journal of Interactive Marketing
  Published Year: 2021
  Author: Richard Lutz
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