Alan David Cooke

Alan David Cooke

Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow
Associate Professor

(352) 273-3282

CV
Contact details

Expertise and interest areas

Education All years

PhD - Cognitive Psychology, University of California, 1997
MS - Marketing, Walter A. Haas School of Business, University of California, 1994
BS - Human Factors Engineering (Summa Cum Laude), Tufts University, 1990

News All Articles

These are the top 4 electives UF MBA students choose to take — November 19, 2019 — Outside of the core courses UF MBA includes in its curriculum, students have multiple options for elective courses. We looked at the top ele...
Three honored with Warrington’s teaching awards — February 1, 2019 — GAINESVILLE, Fla. – The University of Florida Warrington College of Business recognized faculty members Alan Cooke, Sonia Singh and Larry...

Courses taught Last 3 years

Customer Analysis (MAR6508)
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Customer Rela Manage (MAR6861)
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Experimental Design (MAR6930)
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Prin of Marketing (MAR3023)
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Special Topics (MAR2951)
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PhD students advised Last 3 years

Gillian Wheat — 2017 — Current
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Maria Wadsworth — 2020 — Current
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Journal article publications Last 5 years

AI and the Advent of the Cyborg Behavioral Scientist
Status: Accepted

Journal: Journal of Consumer Psychology

Accepted Year: 2024

Authors: Geoff Tomaino, Alan Cooke, Jim Hoover
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Irreducibility of Sensory Experiences: Dual Representations Lead to Dual Context Biases
Status: Published

Journal: Cognition

Published Year: 2024

Authors: Yanmei Zheng, Chris Janiszewski, Alan Cooke
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Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
Status: Published

Journal: Marketing Letters

Published Year: 2023

Authors: Joshua Clarkson, Alan Cooke, Nathanael Martin
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Hate the wait? How social inferences can cause customers who wait longer to buy more
Status: Published

Journal: Frontiers in Communications

Published Year: 2022

Authors: Nira Munichor, Alan Cooke
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Contact and other resources

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267B

(352) 273-3282

Curriculum vitae