University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267F
Contact details
Bio
Professor Shi's research focuses on two pivotal areas: the effects of promotions on consumer behaviors on online platforms and the strategic application of marketing principles to public health challenges. Additionally, she is passionate about addressing methodological issues in marketing models. She integrates causal inference methods with artificial intelligence algorithms and employs structural models to capture consumer behaviors that the former methods cannot address. Professor Shi holds a B.A. in Economics from the University of Washington, an M.S. in Statistics and an M.A. in Economics from the University of California, Davis, and a Ph.D. in Marketing from Washington University in St. Louis.