Geoff Tomaino

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 258

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• PhD, INSEAD, 2023

• Is AI the new research scientist? Not so, according to a human-led study. — March 27, 2025 — In a comprehensive study examining the capabilities of artificial intelligence in academic research, University of Florida researchers have...
• Money | AI-Powered Smart Carts: A Secret Weapon for Grocery Savings? — February 5, 2025 — In recent months, retailers like Wegmans, Schnucks, ShopRite and Kroger have begun testing out “smart” carts in stores alongside...
• Meet Warrington’s new faculty for 2023 — August 22, 2023 — The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outsta...

• Consumer Behavior (MAR3503)
• Workshop in Marketing Research (MAR7925)

• AI and the Advent of the Cyborg Behavioral Scientist
  Status: Published
  Journal: Journal of Consumer Psychology
  Published Year: 2025
  Authors: Geoff Tomaino, Alan Cooke, Jim Hoover
• Distance to vaccine sites is tied to decreased COVID-19 vaccine uptake
  Status: Accepted
  Journal: PNAS Nexus
  Published Year: 2023
  Authors: Asaf Mazar, Daniel Jaro, Geoff Tomaino, Ziv Carmon, Angela Duckworth
• Presenting time‐series data as absolute versus relative changes impacts judgments and choices
  Status: Accepted
  Journal: Journal of Consumer Psychology
  Published Year: 2023
  Authors: Geoff Tomaino, Daniel Walters
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