Geoff Tomaino

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 258

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• Google Scholars

• PhD, INSEAD, 2023

• Is AI the new research scientist? Not so, according to a human-led study. — March 27, 2025 — In a comprehensive study examining the capabilities of artificial intelligence in academic research, University of Florida researchers have...
• Money | AI-Powered Smart Carts: A Secret Weapon for Grocery Savings? — February 5, 2025 — In recent months, retailers like Wegmans, Schnucks, ShopRite and Kroger have begun testing out “smart” carts in stores alongside...
• Meet Warrington’s new faculty for 2023 — August 22, 2023 — The Warrington College of Business is proud to welcome five new faculty members to campus in the fall of 2023. Learn more about these outsta...

• Consumer Behavior (MAR3503)
• Workshop in Marketing Research (MAR7925)

• Chris DeFelice — 2024 — Current
• Olivia Chiavegato — 2025 — Current
• Raquel Alvarado — 2024 — Current
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• AI and the Advent of the Cyborg Behavioral Scientist
  Status: Published
  Journal: Journal of Consumer Psychology
  Published Year: 2025
  Authors: Geoff Tomaino, Alan Cooke, Jim Hoover
• A simple method for improving generalizability in behavioral science: Scope Testing with AI‐Generated Stimuli (STAGS)
  Status: Published
  Journal: Consumer Psychology Review
  Published Year: 2025
  Authors: Geoff Tomaino, Asaf Mazar, Ziv Carmon, Klaus Wertenbroch
• People judge others more harshly after talking to bots
  Status: Published
  Journal: PNAS Nexus
  Published Year: 2024
  Authors: Kian Tey, Asaf Mazar, Geoff Tomaino, Angela Duckworth, Lyle Ungar, Sherry Li
• Presenting time‐series data as absolute versus relative changes impacts judgments and choices
  Status: Published
  Journal: Journal of Consumer Psychology
  Published Year: 2024
  Authors: Geoff Tomaino, Daniel Walters
• How Artificial Intelligence Constrains the Human Experience
  Status: Published
  Journal: Journal of the Association for Consumer Research
  Published Year: 2024
  Authors: Ana Valenzuela, Stefano Puntoni, Donna Hoffman, Noah Castelo, Julian De Freitas, Berkeley Dietvorst, Christian Hildebrand, Young Huh, Robert Meyer, Miriam Sweeney, Sanaz Talaifar, Geoff Tomaino, Klaus Wertenbroch
• Distance to vaccine sites is tied to decreased COVID-19 vaccine uptake
  Status: Accepted
  Journal: PNAS Nexus
  Published Year: 2023
  Authors: Asaf Mazar, Daniel Jaro, Geoff Tomaino, Ziv Carmon, Angela Duckworth
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