University of Florida
Warrington College of Business
Information Systems and Operations Management Department
Matherly Hall 317
Contact details
Bio
Kyung Sun (Melissa) Rhee is an Assistant Professor in the Department of Information Systems and Operations Management, Warrington College of Business at the University of Florida. She has received her Ph.D. in Information Systems from Michael G. Foster School of Business at the University of Washington, Seattle. Her bachelor’s degree in Business Administration and master's degree (MS) in Operations Management are both from Seoul National University, South Korea.
Melissa’s primary research interests are in the economics of digital markets in which intersects between information systems and digital economics. Topics of her current work vary across transportation networks, online labor market, social media, and digital marketing.
Expertise and interest areas
Education All years
- PhD - Information Systems, Business Administration, University of Washington, 2019
- MS - Operations Management, Seoul National University, 2014
- BA - Business Administration, Seoul National University, 2012
News All articles
- Restricting ride-hailing apps makes transportation systems less efficient — May 23, 2023 — New research from Assistant Professor Melissa Rhee shows that policies restricting the use of ride-hailing apps like Uber or Lyft can hurt t...
Courses taught Last 3 years
- Adv Sys Design/Dev 1 (ISM6128)
- Bus Telecom Stra/Ap 1 (ISM6222)
- Business Data Communica 1 (QMB4930)
- Intermed Bus Program (ISM6257)
- Seminar in Is/It (QMB7933)
PhD students advised Last 3 years
- Qili Wang — 2024 — Current
- Yi Su — 2024 — Current
- Zhiyu Zhang — 2023 — Current
- Youhyun Lee — 2023 — 2024
- Mariia Petryk — 2021 — 2022
- Mookerjee Urbashi — 2021 — 2022
Journal Article publications Last 5 years
- Value of Information Sharing via Ride-hailing Apps: An Empirical Analysis Status: PublishedPublished Year: 2023Authors: Kyung Sun (Melissa) Rhee, Jinyang Zheng, Youwei Wang, Yong Tan