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Tianxin Zou

Assistant Professor

(352) 273-3284



Tianxin Zou joined Warrington College of Business, University of Florida in August 2019.  Professor Zou's research focuses on quantitative marketing and applied game theory.  His research investigates how new technologies and business models on the Internet will reshape firms' strategies and consumer welfare, and how consumers' psychological factors will affect firms' pricing and product strategies. Professor Zou received his B.A. in Economics and B.S. in Applied Mathematics from Tsinghua University and his Ph.D. in Marketing from Washington University in St. Louis.


  • PhD - Marketing, Washington University in St. Louis, 2019

Research Interests

  • Platform Design
  • Consumer Search
  • Pricing
  • Behavioral Economics
  • Applied Game Theory
Last 3 years

Courses Taught

  • Marketing Analtyics I (in Python) (MAR6667)
  • Marketing Analtyics Methods (MAR6668)
  • Marketing Analytics (MAR6930)
  • Marketing Analytics Methods (MAR6668)
Last 3 years

Phd Students Advised

  • Man Xie — 2021
Last 5 years

Professional Service

  • Book/Textbook Reviewer/Referee, American Economics Journal: Microeconomics — 2021 to Present
  • Book/Textbook Reviewer/Referee, Decision Science — 2019 to Present
  • Book/Textbook Reviewer/Referee, International Journal of Research in Marketing — 2020 to Present
  • Book/Textbook Reviewer/Referee, Journal of Marketing Research — 2020 to Present
  • Book/Textbook Reviewer/Referee, Management Science — 2020 to Present
  • Book/Textbook Reviewer/Referee, Marketing Science — 2019 to Present
  • Book/Textbook Reviewer/Referee, production and operations management — 2019 to Present
  • Committee Member, Warrington Business School, University of Florida — 2020 to Present
  • Session Chair, POMS 31th annual conference — 2021 to Present
  • Session Chair, 32th POMS conference — 2022
Last 5 years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255D

(352) 273-3284


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