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Tianxin Zou

Assistant Professor

Business Phone:
(352) 273-3284

Business Email


Tianxin Zou joined Warrington College of Business, University of Florida in August 2019.  Professor Zou's research focuses on quantitative marketing and applied game theory.  His research investigates how new technologies and business models on the Internet will reshape firms' strategies and consumer welfare, and how consumers' psychological factors will affect firms' pricing and product strategies. Professor Zou received his B.A. in Economics and B.S. in Applied Mathematics from Tsinghua University and his Ph.D. in Marketing from Washington University in St. Louis.


  • PhD - Marketing, Washington University in St. Louis, 2019

Research Interests

  • Pricing
  • Platform Design
  • Consumer Search
  • Behavioral Economics
  • Applied Game Theory

Courses Taught

  • Marketing Analytics ( MAR6930 ) Fall 2019

Journal Article Publications

Contact Details

Business Address:
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255D

Business Phone:
(352) 273-3284

Business Email

Other Resources