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Xiang Wang

PhD Student in Marketing

(352) 392-0161



Xiang Wang is a Ph.D. candidate in marketing at the Warrington College of Business, University of Florida. She received her bachelor’s degree in statistics from Fudan University prior to joining the program.

Her research primarily focuses on the influence of uncertainty and resource scarcity on consumer choice and preference. Specifically, she examines topics such as how consumers respond to different sources of pre-purchase uncertainty and how feelings of scarcity change consumer choice. In addition, she is interested in understanding consumer decision making in substantive areas such as sustainability, artificial intelligence, and misinformation. Her research aims to help consumers, marketers, and policy makers make better decisions for themselves and for the society.

Research Interests

  • Consumer Uncertainty
  • Financial Decision Making
  • Algorithms and Consumer Choice

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 267K

(352) 392-0161