Portrait Photo

Jim Hoover

Clinical Professor

(352) 294-0410



Jim Hoover is a Clinical Professor in the Warrington College of Business at the University of Florida. He has an extensive background in analytics, machine learning, artificial intelligence, forecasting, and operations research. He combines a long career in industry with a passion for academics and research. His commercial experience includes running several businesses and a large Information Technology and Management Consulting account for one of the world’s largest consulting firms. Additionally, he built an Analytics Consulting practice, developing new skills and capabilities for an analytics workforce growing at over 20% per year. Dr. Hoover previously taught at the University of Pennsylvania and Florida Southern College. His current research is focused on the integration of artificial intelligence into business and big data privacy concerns.


  • DBA - Analytics, University of Florida, 2017
  • MBA - Decision & Information Sciences, University of Florida, 1996
  • BA - Accounting, University of South Florida, 1984

Research Interests

  • Artificial Intelligence
  • Big Data and Data Privacy
  • Forecasting

Courses Taught

  • Individual Work ( MAR6905-26208 ) Spring 2020
  • Marketing Analytics ( MAR6930 ) Spring 2020
  • Prob/Meth Market Mana ( MAR5806 ) Fall 2019
  • Product Devel/Manage ( MAR6833 ) Fall 2019

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 264

(352) 294-0410


Other Resources