Portrait Photo

Woochoel Shin

Brian R. Gamache Professor
Associate Professor

(352) 273-3279



  • PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
  • BS - Statistics, Seoul National University, 2002
  • BA - Business Administration, Seoul National University, 2002

Research Interests

  • Online Advertising
  • Media Platforms
  • Online Reviews
  • Distribution Channels
  • Competitive Product Policy
All Articles

In The News

Last 3 years

Courses Taught

  • Art and Sci of Pricing (MAR6237)
  • Strtgy and Tac Pricing (MAR6256)
  • Web-Based Marketing (MAR6722)
All years

Journal Article Publications

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C

(352) 273-3279


Other Resources