Portrait Photo

Woochoel Shin

JCPenney Professor
Associate Professor

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C

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  • PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
  • BA - Business Administration, Seoul National University, 2002
  • BS - Statistics, Seoul National University, 2002

Research Areas

  • Internet Advertising
  • Advertising Strategy
  • Competitive Product Policy

The Fateful First Review
Accepted Year: 2018
Authors: Sungsik Park, Woochoel Shin, Jinhong Xie