Portrait Photo

Woochoel Shin

JCPenney Professor
Associate Professor
University of Florida,
Warrington College of Business
Marketing Department
PO Box 117155 Gainesville FL 32611
Stuzin Hall 255C
(352) 273-3279

Education

PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
BA - Business Administration, Seoul National University, 2002
BS - Statistics, Seoul National University, 2002

Research Areas

Internet Advertising, Advertising Strategy, Competitive Product Policy
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
Journal: Management Science
Published Year: 2015
Authors: Wilfred Amaldoss Preyas Desai Woochoel Shin

Keyword Search Advertising and Limited Budgets
Journal: Marketing Science
Published Year: 2015
Authors: Woochoel Shin

Multi-Tier Store Brands and Channel Profits
Journal: Journal of Marketing Research
Published Year: 2015
Authors: Wilfred Amaldoss Woochoel Shin

The Company that You Keep: When to Buy a Competitor's Keyword
Journal: Marketing Science
Published Year: 2014
Authors: Preyas Desai Richard Staelin Woochoel Shin

Competing for Low-end Markets
Journal: Marketing Science
Published Year: 2011
Authors: Wilfred Amaldoss Woochoel Shin
Warrington Directory