Portrait Photo

Woochoel Shin

JCPenney Professor
Associate Professor

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C
PO Box 117155
Gainesville, FL 32611

(352) 273-3279
Email | Homepage

Education

  • PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
  • BA - Business Administration, Seoul National University, 2002
  • BS - Statistics, Seoul National University, 2002

Research Areas

  • Internet Advertising
  • Advertising Strategy
  • Competitive Product Policy

Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
Journal: Management Science
Published Year: 2015
Authors: Wilfred Amaldoss, Preyas Desai, Woochoel Shin


Keyword Search Advertising and Limited Budgets
Journal: Marketing Science
Published Year: 2015
Authors: Woochoel Shin


Multi-Tier Store Brands and Channel Profits
Journal: Journal of Marketing Research
Published Year: 2015
Authors: Wilfred Amaldoss, Woochoel Shin


The Company that You Keep: When to Buy a Competitor's Keyword
Journal: Marketing Science
Published Year: 2014
Authors: Preyas Desai, Richard Staelin, Woochoel Shin


Competing for Low-end Markets
Journal: Marketing Science
Published Year: 2011
Authors: Wilfred Amaldoss, Woochoel Shin

The Fateful First Review
Accepted Year: 2018
Authors: Sungsik Park, Woochoel Shin, Jinhong Xie