Portrait Photo

Woochoel Shin

Brian R. Gamache Professor
Associate Professor

Business Phone:
(352) 273-3279

Business Email


  • PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
  • BA - Business Administration, Seoul National University, 2002
  • BS - Statistics, Seoul National University, 2002

Research Interests

  • Internet Advertising
  • Advertising Strategy
  • Competitive Product Policy

Courses Taught

Journal Article Publications

Other Publications

Contact Details

Business Address:
University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C

Business Phone:
(352) 273-3279

Business Email

Other Resources