Portrait Photo

Woochoel Shin

Brian R. Gamache Professor
Associate Professor

(352) 273-3279



  • PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
  • BA - Business Administration, Seoul National University, 2002
  • BS - Statistics, Seoul National University, 2002

Research Interests

  • Internet Advertising
  • Advertising Strategy
  • Competitive Product Policy

In The News

Courses Taught

Journal Article Publications

Other Publications

  • The Fateful First Review
    Status: Published
    Accepted Year: 2018
    Authors: Sungsik Park, Woochoel Shin, Jinhong Xie

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C

(352) 273-3279


Other Resources