Woochoel Shin

Brian R. Gamache Professor
Associate Professor

(352) 273-3279

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Education

PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
BS - Statistics, Seoul National University, 2002
BA - Business Administration, Seoul National University, 2002

Research Interests

Online Advertising
Media Platforms
Online Reviews
Distribution Channels
Competitive Product Policy

In The News

Last 3 years

Courses Taught

Art and Sci of Pricing (MAR6237)
Strtgy and Tac Pricing (MAR6256)
Web-Based Marketing (MAR6722)

All years

Journal Article Publications

A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
Status: Accepted

Journal: Management Science

Accepted Year: 2023

Authors: Jiwoong Shin, Woochoel Shin
Media Platforms’ Content Provision Strategy and Source of Profits
Status: Published

Journal: Marketing Science

Published Year: 2021

Authors: Wilfred Amaldoss, Jinzhao Du, Woochoel Shin
The Fateful First Consumer Review
Status: Published

Journal: Marketing Science

Published Year: 2021

Authors: Sungsik Park, Woochoel Shin, Jinhong Xie
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
Status: Published

Journal: Management Science

Published Year: 2015

Authors: Wilfred Amaldoss, Preyas Desai, Woochoel Shin
Keyword Search Advertising and Limited Budgets
Status: Published

Journal: Marketing Science

Published Year: 2015

Author: Woochoel Shin
Multi-Tier Store Brands and Channel Profits
Status: Published

Journal: Journal of Marketing Research

Published Year: 2015

Authors: Wilfred Amaldoss, Woochoel Shin
The Company that You Keep: When to Buy a Competitor's Keyword
Status: Published

Journal: Marketing Science

Published Year: 2014

Authors: Preyas Desai, Richard Staelin, Woochoel Shin
Competing for Low-end Markets
Status: Published

Journal: Marketing Science

Published Year: 2011

Authors: Wilfred Amaldoss, Woochoel Shin
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Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C

(352) 273-3279

Other Resources

Curriculum Vitae