Portrait Photo

Woochoel Shin

Brian R. Gamache Professor
Associate Professor

(352) 273-3279

Email

Education

  • PhD - Business Administration (Marketing), Duke University, Fuqua School of Business, 2010
  • BS - Statistics, Seoul National University, 2002
  • BA - Business Administration, Seoul National University, 2002

Research Interests

  • Internet Advertising
  • Advertising Strategy
  • Competitive Product Policy

In The News

Last 3 years

Courses Taught

  • Art and Sci of Pricing (MAR6237)
  • Strategy and Tactics of Pricing (MAR6256)
  • Strtgy and Tac Pricing (MAR6256)
  • The Art and Science of Pricing (MAR6237)
  • Web-Based Marketing (MAR6722)
Last 3 years

Phd Students Advised

  • Hongseok Jang — Current
  • MAN XIE — Current
  • Taikgun Song — Current
  • Junho Oh — 2020
  • XI ZHANG — 2019
  • Sungsik Park — 2018
  • VASHKAR GHOSH — 2018
Last 5 years

Professional Service

  • Editorial Review Board Member, Marketing Science — 2020 to Present
  • Book/Textbook Reviewer/Referee, Journal of Marketing Research — 2014 to 2020
  • Book/Textbook Reviewer/Referee, Management Science — 2010 to 2020
  • Book/Textbook Reviewer/Referee, Marketing Science — 2009 to 2019
  • Book/Textbook Reviewer/Referee, International Journal of Research in Marketing — 2015 to 2017
  • Book/Textbook Reviewer/Referee, Production and Operations Management — 2014 to 2017
  • Book/Textbook Reviewer/Referee, Review of Industrial Organization — 2016 to 2017
  • Book/Textbook Reviewer/Referee, Review of Marketing Science — 2016 to 2017
  • Book/Textbook Reviewer/Referee, Operations Research — 2016
  • Book/Textbook Reviewer/Referee, Review of Economic Design — 2016
Last 5 years

Other Publications

  • The Fateful First Review
    Status: Published
    Accepted Year: 2018
    Authors: Sungsik Park, Woochoel Shin, Jinhong Xie

Contact Details

University of Florida
Warrington College of Business
Marketing Department
Stuzin Hall 255C

(352) 273-3279

Email

Other Resources