Lyle A. Brenner

Lyle A. Brenner

  • Instructional Associate Professor

Location

  • Warrington College of Business
  • Marketing Department
  • Stuzin Hall 267E
CV

Professor Brenner’s research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices. He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.

Expertise and interest areas

  • Consumer and Managerial Decision Making
  • Consumer Statistical Reasoning
  • Judgment Under Uncertainty
  • Mathematical Psychology
  • Measurement Theory
  • Statistics and Research Methods

News

  • Believers in Business – December 16, 2016 – When George (BSBA ’79) and Lisa Etheridge (BSBA ’80) enrolled at the University of Florida in the mid 1970s, pursuing a business education was not…

Courses taught

  • Consumer and Managerial Decision-Making (MAR6591)
  • Consumer Information Processing and Decision Making (MAR7588)
  • Managerial and Consumer Decision Making (MAR6590)
  • Marketing Ethics (MAR6105)
  • Special Topics in Marketing (MAR6930)

Education

    • Ph.D, Psychology, General., Stanford University, 1994
    • MS, Statistics, General., Stanford University, 1992
    • BA, Psychology, General., Cornell University, 1989

Journal article publications

  • Daniel Kahneman, Olivier Sibony, And Cass R. Sunstein. Noise: A Flaw In Human Judgment
    • Journal: Administrative Science Quarterly
    • Status: Published
    • Date: 2022
    • Authors: Lyle A. Brenner