Lyle A. Brenner

Lyle A. Brenner

  • Senior Lecturer

Location

  • Warrington College of Business
  • Marketing Department
  • PhD – Marketing
  • Stuzin Hall 267E
HomepageCV

Professor Brenner’s research investigates how consumers and managers make predictions, inferences, and decisions. He has published articles on the determinants of overconfident predictions, the evaluation of biased evidence, the assessment of subjective probability, and contextual influences on consumer choices. He teaches courses in consumer behavior, quantitative methods & statistical modeling, and managerial decision making.

Expertise and interest areas

  • Consumer and Managerial Decision Making
  • Consumer Statistical Reasoning
  • Judgment Under Uncertainty
  • Mathematical Psychology
  • Measurement Theory
  • Statistics and Research Methods

News

  • Believers in Business – December 16, 2016 – When George (BSBA ’79) and Lisa Etheridge (BSBA ’80) enrolled at the University of Florida in the mid 1970s, pursuing a business education was not…

Courses taught

  • Consumer and Managerial Decision-Making (MAR6591)
  • Consumer Information Processing and Decision Making (MAR7588)
  • Customer Insights and Analysis (MAR6507)
  • Managerial and Consumer Decision Making (MAR6590)
  • Marketing Ethics (MAR6105)
  • Special Topics in Marketing (MAR6930)

Education

  • PhD – Psychology, Stanford University, 1995
  • MS – Statistics, Stanford University, 1993
  • AB – Psychology, magna cum laude, with distinction, Cornell University, 1990

PhD students advised

  • Marcus Davis — 2023 — Current
  • Christopher Becker — 2021 — 2023
  • Myles Swann — 2021 — 2022

Professional service

  • Book/Textbook Reviewer/Referee, Journal of Behavioral Decision Making — 2024 to 2025
  • Book/Textbook Reviewer/Referee, Management Science — 2024 to 2025
  • Book/Textbook Reviewer/Referee, Management Science — 2023 to 2024
  • Book/Textbook Reviewer/Referee, Journal of Behavioral Decision Making — 2022 to 2023
  • Book/Textbook Reviewer/Referee, Management Science — 2022 to 2023
  • Book/Textbook Reviewer/Referee, Organizational Behavior and Human Decision Processes — 2022 to 2023
  • Book/Textbook Reviewer/Referee, Journal of Behavioral Decision Making — 2021 to 2022
  • Book/Textbook Reviewer/Referee, Management Science — 2021 to 2022
  • Book/Textbook Reviewer/Referee, Psychological Science — 2021 to 2022
  • Book/Textbook Reviewer/Referee, Journal of Behavioral Decision Making — 2020 to 2021
  • Book/Textbook Reviewer/Referee, Journal of Experimental Psychology: General — 2020 to 2021
  • Book/Textbook Reviewer/Referee, Journal of Marketing Research — 2020 to 2021
  • Book/Textbook Reviewer/Referee, Journal of the Association for Consumer Research — 2020 to 2021
  • Book/Textbook Reviewer/Referee, Management Science — 2020 to 2021
  • Book/Textbook Reviewer/Referee, Marketing Letters — 2020 to 2021
  • Book/Textbook Reviewer/Referee, Oxford Research Encyclopedia of Psychology — 2020 to 2021
  • Other Professional Service Activities, Reviewer of grants for US Israel Binational Science Foundation — 2020 to 2021
  • Book/Textbook Reviewer/Referee, Journal of Behavioral Decision Making — 2019 to 2020
  • Book/Textbook Reviewer/Referee, Journal of Consumer Research — 2019 to 2020
  • Book/Textbook Reviewer/Referee, Journal of Experimental Psychology: General — 2019 to 2020
  • Book/Textbook Reviewer/Referee, Management Science — 2019 to 2020

Book review publications

  • Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein. Noise: A Flaw in Human Judgment.
    • Status: Published
    • Published Year: 2022
    • Author: Lyle Brenner