Liangfei Qiu

Liangfei Qiu

  • PricewaterhouseCoopers ISOM Professor
  • Full Professor
  • Graduate Coordinator, PhD – Information Systems and Operations Management

Location

  • Warrington College of Business
  • Information Systems and Operations Management Department
  • PhD – Information Systems and Operations Management
  • Master of Science – Business Analytics
  • Stuzin Hall 331

Dr. Liangfei Qiu is the PricewaterhouseCoopers Professor (Full Professor) and University Research Foundation Professor at Warrington College of Business, University of Florida. He also serves as the Ph.D. coordinator for the Department of Information Systems and Operations Management. His current research focuses on social technology (social networks, social media, and prediction markets), platform technology (sharing/gig economy, e-commerce platforms, and healthcare analytics), and telecommunications technology. His research has appeared in premier academic journals, including Information Systems Research (ISR), MIS Quarterly (MISQ), Management ScienceProduction and Operations Management (POM), INFORMS Journal on ComputingJournal of Management Information Systems (JMIS), Decision Sciences Journal (DSJ), Journal of Financial and Quantitative Analysis (JFQA), Marketing Letters, and Decision Support Systems (DSS). His work has been featured in leading media outlets, such as Bloomberg Businessweek, Conversation, and ScienceDaily. He has been a Department Editor for DSJ (2024 – present), an Associate Editor for MISQ (2021 – 2024), a Senior Editor for POM (2018 – present), an Associate Editor for DSS (2014 – present), and a member of the Board of Editors for JMIS (2025 – present). He is an Editor for POM special issue on Social Technologies in Operations. He has also served as an Associate Editor for ISR special issues. He was ranked 1st in the world in the number of publications in the top three Information Systems journals (ISR, MISQ, and JMIS) for 2018-2022, and was ranked 2nd in the world in the number of publications in the top two Information Systems journals (ISR and MISQ) for 2018-2022. He is the author of the book “Social Media Analytics and Practical Applications: The Change to the Competition Landscape.”

He received the INFORMS Information Systems Society Sandy Slaughter Early Career Award (2019) and Association for Information Systems (AIS) Early Career Award (2019). He is an AIS Distinguished Member and a recipient of the UF Excellence Award for Assistant Professors (University-wide award, 2018), MISQ Best Reviewer Award (2020), POM Best Senior Editor Award (2019), ISR Best Reviewer Award (2018), POM Best Reviewer Award (2017), Management Science Distinguished Service Award (2017 and 2018), ICIS Outstanding Associate Editor Award (2017), DSS Excellence in Peer Review Award (2013), UF Warrington College of Business Graduate Teaching Award (2018), and UF Judy Fisher Teaching with Technology Award (2015).

Expertise and interest areas

  • Artificial Intelligence (AI) and Fintech
  • Platform Technology: Healthcare Analytics, Sharing/Gig Economy
  • Social Technology: Prediction Markets, Social Networks, and Social Media
  • Telecommunications Technology

News

Courses taught

  • Advanced Research (QMB7979)
  • Data Analysis for Decision Support (ISM6423)
  • Individual Work in Information Systems and Operations Management (QMB4905)
  • Individual Work in Information Systems and Operations Management (QMB6905)
  • Managerial Statistics (QMB5303)
  • Research for Doctoral Dissertation (QMB7980)
  • Seminar in Information Systems and Operations Management (QMB7933)

Education

  • PhD, University of Texas at Austin, 2014
  • MS, University of Texas at Austin, 2011
  • MA, Peking University, 2009
  • BA, Zhejiang University, 2006

Honors and awards

  • Management Science (INFORMS), Distinguished Service Award — 2024
  • Ranked 1st in the world in publications in the top three Information Systems journals (ISR, MISQ, and JMIS) for 2018-2022 AIS Research Rankings — 2023
  • University of Florida Research Foundation Professorship — 2023
  • Best Reviewer Award Decision Sciences Journal — 2022
  • Association for Information Systems (AIS) Distinguished Member — 2021
  • University of Florida Term Professorship — 2021
  • Workshop on e-Business (WeB), Best Reviewer Award — 2021
  • Best Paper Nomination Workshop on Information Technologies and Systems (WITS) — 2020
  • Best Paper Runner Up Conference on Health IT and Analytics (CHITA) — 2020
  • Outstanding Reviewer of the Year Award MIS Quarterly — 2020
  • Ranked 2nd in the world in publications in the top two Information Systems journals (ISR and MISQ) for 2017-2019 AIS Research Rankings — 2020

PhD students advised

  • DA TIAN — 2018 — Current
  • Honggang Hu — 2017 — Current
  • Mariia Petryk — 2020 — Current
  • Qiaoni Shi — 2016 — Current
  • Xiang Wan — 2020 — Current
  • Youhyun Lee — 2020 — Current
  • Beatrice Chang — 2023 — 2025
  • Boyu Wang — 2024 — 2025
  • Charles Gavin Pearson — 2023 — 2025
  • Divesh Pandey — 2024 — 2025
  • Guilherme Junqueira — 2023 — 2025
  • JIAWEI YU — 2024 — 2025
  • Jiayuan Tian — 2021 — 2025
  • Kaiyu Zhang — 2023 — 2025
  • Mingyin Zhu — 2023 — 2025
  • Na Zhang — 2024 — 2025
  • Qili Wang — 2021 — 2025
  • Shiwei Chai — 2023 — 2025
  • Vincent Ruidong Zhao — 2021 — 2025
  • Xinyu Zang — 2024 — 2025
  • Yi Tong — 2023 — 2025
  • Yuan Wang — 2024 — 2025
  • Zhechao Yang — 2024 — 2025
  • Matthew Son — 2021 — 2024
  • Minmo Gahng — 2021 — 2024
  • Anurag Garg — 2021 — 2022
  • Mariia Petryk — 2021 — 2022
  • Xiang Wan — 2021 — 2022

Professional service

  • Associate Editor, Decision Sciences Journal (Department Editor, Information Systems) — 2025 to Present
  • Associate Editor, Decision Support Systems — 2014 to Present
  • Associate Editor, Journal of Management Information Systems (Board of Editors) — 2025 to Present
  • Associate Editor, MIS Quarterly — 2021 to Present
  • Book/Textbook Reviewer/Referee, Decision Sciences — 2015 to Present
  • Book/Textbook Reviewer/Referee, Decision Support Systems — 2015 to Present
  • Book/Textbook Reviewer/Referee, Information Systems Research — 2015 to Present
  • Book/Textbook Reviewer/Referee, International Conference on Information Systems — 2014 to Present
  • Book/Textbook Reviewer/Referee, Journal of Management Information Systems — 2015 to Present
  • Book/Textbook Reviewer/Referee, Journal of the Association for Information Systems — 2016 to Present
  • Book/Textbook Reviewer/Referee, Management Information Systems Quarterly — 2015 to Present
  • Book/Textbook Reviewer/Referee, Management Science — 2015 to Present
  • Book/Textbook Reviewer/Referee, National Science Foundation (NSF) Proposal — 2018 to Present
  • Book/Textbook Reviewer/Referee, Production and Operations Management — 2016 to Present
  • Chairperson, Information Systems Track, DSI 2025 — 2025 to Present
  • Chairperson, Social Media and Internet of Things Track, POMS 2022 — 2022 to Present
  • Committee Member, China Summer Workshop on Information Management — 2017 to Present
  • Committee Member, Conference on Information Systems and Technology — 2014 to Present
  • Committee Member, International Conference on Information Systems — 2017 to Present
  • Committee Member, Workshop on Information Technologies and Systems — 2014 to Present
  • Editor, Production and Operations Management (POM), Social Tech Special Issue — 2022 to Present
  • Senior Editor, Production and Operations Management, POM-IS Interface Department — 2018 to Present
  • Chairperson, Track Chair, Social Media and Internet of Things Track, POMS 2023 — 2023
  • External reviewer for a tenure and promotion case at Texas A&M University — 2023
  • Associate Editor, Information Systems Research Special issues — 2019 to 2022
  • External reviewer for a tenure and promotion case at Auburn University — 2022
  • Chairperson, Track Chair, Information Technology/Information Systems Track, Decision Sciences Institute Annual Meeting (DSI) — 2021
  • Chairperson, Track Chair, IS Design, Development, and Project Management Track, ICIS — 2021
  • External reviewer for a tenure and promotion case at Oregon State University — 2021
  • External reviewer for a tenure and promotion case at University of Washington Bothell — 2021
  • Book/Textbook Reviewer/Referee, Israel Science Foundation (ISF) Proposal — 2020
  • Book/Textbook Reviewer/Referee, Natural Sciences and Engineering Research Council of Canada (NSERC) Grant proposal — 2020
  • Book/Textbook Reviewer/Referee, Research Grants Council (RGC) of Hong Kong Proposal — 2020

Book publications

  • Social Media Analytics and Practical Applications: The Change to the Competition Landscape
    • Status: Published
    • Published Year: 2022
    • Authors: Subodha Kumar, Liangfei Qiu

Conference proceeding publications

  • Beauty Contests and the Social Value of Fintech: An Economic Analysis
    • Status: Accepted
    • Published Year: 2024
    • Authors: Anurag Garg, Liangfei Qiu, Subhajyoti Bandyopadhyay
  • Informational Efficiency of Cryptocurrency Markets
    • Status: Published
    • Published Year: 2021
    • Authors: Mariia Petryk, Praveen Pathak, Liangfei Qiu
  • The Impact of Open Source Community on Cryptocurrency Market Price: An Empirical Investigation
    • Status: Published
    • Published Year: 2021
    • Authors: Mariia Petryk, Praveen Pathak, Liangfei Qiu
  • Beauty Contests and the Social Value of Fintech: An Economic Analysis
    • Status: Accepted
    • Published Year: 2020
    • Authors: Anurag Garg, Liangfei Qiu, Subhajyoti Bandyopadhyay
  • Beauty Contests and the Social Value of Fintech: An Economic Analysis
    • Status: Accepted
    • Published Year: 2020
    • Authors: Anurag Garg, Liangfei Qiu, Subhajyoti Bandyopadhyay
  • Beauty Contests and the Social Value of Fintech: An Economic Analysis
    • Status: Accepted
    • Published Year: 2020
    • Authors: Anurag Garg, Liangfei Qiu, Subhajyoti Bandyopadhyay

Journal article publications

  • Does Beauty Truly Matter? Examining The Impact of Beautiful Images in Service Operations Using Deep Learning Analytics
    • Status: Accepted
    • Journal: Production and Operations Management
    • Accepted Year: 2025
    • Authors: Hui Yuan, Wei Xu, Qili Wang, Liangfei Qiu
  • Impact of Technical Support and Information Provision on Patient No-show Behavior
    • Status: Accepted
    • Journal: Production and Operations Management
    • Accepted Year: 2025
    • Authors: Shenyang Jiang, Miao Hu, Yong Jin, Liangfei Qiu, Yang Duan
  • Revisiting Seller Reputation: Impact of Internal and External Reputation on Sales in Online Knowledge Payment Markets
    • Status: Accepted
    • Journal: Production and Operations Management
    • Accepted Year: 2025
    • Authors: Xusen Cheng, Yue Jin, Yue Xu, Xin Luo, Liangfei Qiu
  • Time to Stop? An Empirical Investigation on the Consequences of Canceling Monetary Incentives on a Digital Platform
    • Status: Accepted
    • Journal: Information Systems Research
    • Accepted Year: 2025
    • Authors: Dongcheng Zhang, Maoshan Qiang, Liangfei Qiu
  • Unveiling the Cost of Free: How an Ad-Sponsored Model Affects Serialized Digital Content Creation
    • Status: Accepted
    • Journal: Information Systems Research
    • Accepted Year: 2025
    • Authors: Kaiyu Zhang, Qili Wang, Liangfei Qiu, Nan Wang
  • Win by Hook or Crook? Self-injecting Favorable Online Reviews to Fight Adjacent Rivals
    • Status: Accepted
    • Journal: Information Systems Research
    • Accepted Year: 2025
    • Authors: Le Wang, Xin Luo, Liangfei Qiu, Feng Xu, Xueying Cui
  • Identifying Purchase-Evoking Social Media Posts: A Theory-Driven Deep Multimodal Learning Framework
    • Status: Working Paper
    • Journal: Information Systems Research
    • Authors: Zhechao Yang, Qili Wang, Liangfei Qiu, Hsing Cheng
  • Sharing Economy Platforms with Reference-Dependent Gig Workers
    • Status: Revision under 2nd Review
    • Journal: Management Science
    • Authors: Na Zhang, Anand Paul, Liangfei Qiu
  • Telehealth as a Care Delivery Channel for Opioid Use Disorder Treatment.
    • Status: Working Paper
    • Authors: MD Hasan, Liangfei Qiu, Emre Demirezen, Berkay Akyapi, Haldun Aytug, Xiguang Liu
  • Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from Airline Industry
    • Status: Accepted
    • Journal: Information Systems Research
    • Published Year: 2024
    • Authors: Ramah Balawi, Yuheng Hu, Liangfei Qiu
  • Career Incentives of Political Leaders and Corporate Operational Efficiency
    • Status: Accepted
    • Journal: Production and Operations Management
    • Accepted Year: 2024
    • Authors: Hua Cheng, Shusen Qi, Liangfei Qiu
  • Competitive Peer Influence on Knowledge Contribution Behaviors in Online Q&A Communities: A Social Comparison Perspective
    • Status: Accepted
    • Journal: Journal of Medical Internet Research
    • Accepted Year: 2024
    • Authors: Chencheng Shi, Ping Hu, Weiguo Fan, Liangfei Qiu
  • Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community
    • Status: Accepted
    • Journal: Information Systems Research
    • Accepted Year: 2024
    • Authors: Zike Cao, Yingpeng Zhu, Gen Li, Liangfei Qiu
  • Informal Payments and Doctor Engagement in an Online Health Community: An Empirical Investigation Using Generalized Synthetic Control
    • Status: Accepted
    • Journal: Information Systems Research
    • Accepted Year: 2024
    • Authors: Qili Wang, Liangfei Qiu, Wei Xu
  • Informational Efficiency of Cryptocurrency Markets
    • Status: Published
    • Journal: Journal of Financial and Quantitative Analysis
    • Published Year: 2024
    • Authors: Mahendrarajah Nimalendran, Praveen Pathak, Mariia Petryk, Liangfei Qiu
  • Impact of the Hospital Readmission Reduction Program on Hospital Readmission and Mortality
    • Status: Published
    • Journal: Production and Operations Management
    • Accepted Year: 2023
    • Authors: Liangfei Qiu, Subodha Kumar, Arun Sen, Atish Sinha
  • Movie Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing
    • Status: Accepted
    • Journal: Marketing Letters
    • Accepted Year: 2023
    • Authors: Yinan Yu, Liangfei Qiu, Hailiang Chen, Benjamin Yen
  • Should Doctors Open Online Consultation Services? An Empirical Investigation of Their Impact on Offline Appointments
    • Status: Published
    • Journal: Information Systems Research
    • Published Year: 2023
    • Authors: Wenjuan Fan, Qiqi Zhou, Liangfei Qiu, Subodha Kumar
  • The Impact of Medical Insurance Payment Systems on Patient Choice, Provider Behavior, and Out-of-Pocket Rate: Fee-for-Service versus Diagnosis-Related Groups
    • Status: Accepted
    • Journal: Decision Sciences
    • Accepted Year: 2023
    • Authors: Yuanyuan Jiang, Jun Pei, Ping Yan, Liangfei Qiu
  • The Impact of Open-Source Community on Cryptocurrency Market Price: An Empirical Investigation
    • Status: Published
    • Journal: Journal of Management Information Systems
    • Accepted Year: 2023
    • Authors: Liangfei Qiu, Praveen Pathak
  • Impact of Credit Default Swaps on Firms’ Operational Efficiency
    • Status: Published
    • Journal: Production and Operations Management
    • Accepted Year: 2023
    • Authors: Liangfei Qiu, Ruiqi Liu, Yong Jin, Chao Ding, Yangyang Fan
  • The Puzzle of Online Arbitrage and Increased Product Returns: A Game-Theoretic Analysis
    • Status: Published
    • Journal: Production and Operations Management
    • Published Year: 2023
    • Authors: Avinash Geda, Jingchuan Pu, Liangfei Qiu
  • Do Emotions Sell? Impact of Emotional Expressions on Sales in Space-Sharing Economy
    • Status: Published
    • Journal: Production and Operations Management
    • Published Year: 2022
    • Authors: X Wang, M Jiang, W Han, Liangfei Qiu
  • How Network Embeddedness Affects Real-Time Performance Feedback: An Empirical Investigation.
    • Status: Published
    • Journal: Information Systems Research
    • Accepted Year: 2022
    • Authors: M Petryk, M Rivera, S Bhattacharya, Liangfei Qiu, S Kumar
  • How Uber Shaping Public Transit System: A Counterfactual Estimator Approach
    • Status: Published
    • Journal: Production and Operations Management
    • Accepted Year: 2022
    • Authors: Yang Pan, Liangfei Qiu
  • Knowledge‐Sharing Ties and Equivalence in Corporate Online Communities: A Novel Source to Understand Voluntary Turnover
    • Status: Published
    • Journal: Production and Operations Management
    • Published Year: 2022
    • Authors: Yuan Chen, Hsing Cheng, Yang Liu, Jingchuan Pu, Liangfei Qiu, Ning Wang
  • Prosocial Behaviors and Economic Performance: Evidence from an Online Mental Healthcare Platform
    • Status: Published
    • Journal: Production and Operations Management
    • Published Year: 2022
    • Authors: Zhijun Yan, Lini Kuang, Liangfei Qiu
  • Putting Analytics into Action in Care Coordination Research: Emerging Issues and Potential Solutions
    • Status: Published
    • Journal: Production and Operations Management
    • Published Year: 2022
    • Authors: Subodha Kumar, Liangfei Qiu, Arun Sen, Atish Sinha
  • Designing Personalized Treatment Plans for Breast Cancer
    • Status: Published
    • Journal: Information Systems Research
    • Published Year: 2022
    • Authors: Wei Chen, Yixin Lu, Liangfei Qiu, Subodha Kumar
  • Environmental Factors in Operations Management: Impact of Air Quality on Product Demand
    • Status: Published
    • Journal: Production and Operations Management
    • Published Year: 2022
    • Authors: Ying Ding, Yanping Tu, Jingchuan Pu, Liangfei Qiu
  • Surge Pricing and Short-Term Wage Elasticity of Labor Supply in Real-Time Ridesharing Markets
    • Status: Published
    • Journal: MIS Quarterly
    • Published Year: 2022
    • Authors: Shu He, Liangfei Qiu, Xusen Cheng
  • Platform Policies and Sellers’ Competition in Agency Selling in the Presence of Online Quality Misrepresentation
    • Status: Published
    • Journal: Journal of Management Information Systems
    • Published Year: 2022
    • Authors: Jingchuan Pu, Tingting Nian, Liangfei Qiu, Hsing Cheng
  • What Questions Are You Inclined to Answer? Effects of Hierarchy in Corporate Q&A Communities
    • Status: Published
    • Journal: Information Systems Research
    • Published Year: 2022
    • Authors: Jingchuan Pu, Yang Liu, Yuan Chen, Liangfei Qiu, Hsing Cheng
  • What Questions Are You Inclined to Answer? Proximity and Hierarchy in Corporate Knowledge Sharing Communities
    • Status: Published
    • Journal: Information Systems Research
    • Published Year: 2022
    • Authors: Jingchuan Pu, Yang Liu, Yuan Chen, Liangfei Qiu, Hsing Cheng
  • Environmental Factors in Operations Management: The Impact of Air Quality on Product Demand
    • Status: Published
    • Journal: Production and Operations Management
    • Published Year: 2021
    • Authors: Ying Ding, Yanping Tu, Jingchuan Pu, Liangfei Qiu
  • On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data
    • Status: Published
    • Journal: Information Systems Research
    • Published Year: 2021
    • Authors: Young Kwark, Gene Moo Lee, Paul Pavlou, Liangfei Qiu
  • Multi-Dimensional Observational Learning in Social Networks: Theory and Experimental Evidence
    • Status: Published
    • Journal: Information Systems Research
    • Published Year: 2021
    • Authors: Liangfei Qiu, Arunima Chhikara, Asoo Vakharia
  • Are Traditional Performance Reviews Outdated? An Empirical Analysis on Continuous, Real-Time Feedback in the Workplace
    • Status: Published
    • Journal: Information Systems Research
    • Accepted Year: 2020
    • Authors: Michael Rivera, Liangfei Qiu, Subodha Kumar, Anthony Petrucci
  • Can 'Gold Medal' Online Sellers Earn Gold? The Impact of Reputation Badges on Sales
    • Status: Published
    • Journal: Journal of Management Information Systems
    • Published Year: 2020
    • Authors: Hsing Cheng, Weiguo Fan, Peipei Guo, Hailiang Huang, Liangfei Qiu
  • The Optimal Pricing Model of Digital Music: Subscription, Ownership or Mixed?
    • Status: Published
    • Journal: Production and Operations Management
    • Published Year: 2020
    • Authors: Shengli Li, Qiuyue Luo, Liangfei Qiu, Subhajyoti Bandyopadhyay
  • Vertical Integration and Zero-Rating Interplay: An Economic Analysis of Ad-Supported and Ad-Free Digital Content
    • Status: Published
    • Journal: Journal of Management Information Systems
    • Accepted Year: 2020
    • Authors: Soohyun Cho, Liangfei Qiu, Subhajyoti Bandyopadhyay