Kyung Sun (Melissa) Rhee

Kyung Sun (Melissa) Rhee is an Assistant Professor in the Department of Information Systems and Operations Management, Warrington College of Business at the University of Florida. She has received her Ph.D. in Information Systems from Michael G. Foster School of Business at the University of Washington, Seattle. Her bachelor’s degree in Business Administration and master’s degree (MS) in Operations Management are both from Seoul National University, South Korea.

Melissa’s primary research interests are in the economics of digital markets in which intersects between information systems and digital economics. Topics of her current work vary across transportation networks, online labor market, social media, and digital marketing.