Joseph W. Alba
- James W. Walter Eminent Scholar Chair
- Distinguished Professor
Location
- Warrington College of Business
- Marketing Department
- Master of Business Administration
- Stuzin Hall 245
Expertise and interest areas
- Consumer Autonomy & Decision-Making
- Public Policy
- Technology Adoption
News
13 Warrington faculty named among the top scientists in the world – October 6, 2025 – See the UF Warrington College of Business faculty who are among the top 2% of most influential scientists in the world, according to a new…
Warrington faculty listed among top scientists in the world – April 11, 2023 – Numerous Warrington faculty have ranked among the top 2% of most influential scientists in the world, according to a recent study by researchers at Stanford…
Why better choices depend on ‘libertarian paternalism’ – January 12, 2017 – Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened. Despite advances in neuroscience…
Courses taught
- Problems and Methods in Marketing Management (MAR5805)
- Problems and Methods in Marketing Management (MAR5806)
Education
- Ph.D, Experimental Psychology., Temple University, 1980
- BA, Psychology, General., State University of New York a, 1975
Honors and awards
- Pmba Outstanding Faculty Award
- Warrington College of Business
- Date: 2025
- Itamar Simonson Mentorship Award
- Association for Consumer Research
- Date: 2025
- Emba Outstanding Faculty Award
- Warrington College of Business
- Date: 2023
- Pmba Outstanding Faculty Award
- Warrington College of Business
- Date: 2022
- Omba Outstanding Faculty Award
- Warrington College of Business
- Date: 2022
- Shelby D. Hunt/Harold H. Maynard Award
- American Marketing Association
- Date: 2022
Book publications
- Consumer Learning And Expertise
- Status: Published
- Date: 2011
- Authors: Joseph W. Alba
- Consumer Insights: Findings From Behavioral Research
- Status: Published
- Date: 2011
- Authors: Joseph W. Alba
- Advances In Consumer Research, Volume 25
- Status: Published
- Date: 1998
- Authors: Joseph W. Alba
Journal article publications
- Physicalism: Implications For Social Equality, Mutual Understanding, Product Adoption, Industry Disruption, The Global Ecology, Performance Consumption, And Your Favorite Team
- Journal: Consumer Psychology Review
- Status: Published
- Date: 2025
- Authors: Yanmei Zheng, Joseph W. Alba
- Learning From Data: An Empirics-First Approach To Relevant Knowledge Generation
- Journal: Journal of Marketing
- Status: Published
- Date: 2023
- Authors: Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. Van Heerde, Darren S U. Kim, Joseph W. Alba
- Origin Versus Substance: Competing Determinants Of Disruption In Duplication Technologies
- Journal: The Journal of Consumer Research
- Status: Published
- Date: 2023
- Authors: Yanmei Zheng, Joseph W. Alba