Chris Janiszewski

Chris Janiszewski

  • Distinguished Professor

Location

  • Warrington College of Business
  • Marketing Department
  • Stuzin Hall 255B
CV

Expertise and interest areas

  • Branding
  • Consumer Learning
  • Perceived Value
  • Price Perception

News

All articles

Courses taught

  • DBA Doctoral Dissertation/Defense (MAR7985)
  • Perspectives on Consumer Behavior (MAR7507)

Education

    • Ph.D, Marketing/Marketing Management, General., Northwestern University, 1986
    • BBA, Marketing/Marketing Management, General., University of Wisconsin, 1982

Honors and awards

  • Uf Research Foundation Professor
    • University of Florida
    • Date: 2025
  • Outstanding Reviewer Award
    • Journal of Consumer Research
    • Date: 2023
  • Distinguished Professor
    • University of Florida
    • Date: 2023
  • Outstanding Reviewer Award
    • Journal of Consumer Research
    • Date: 2021

Book chapter publications

  • Consumer Behaviorism
    • Handbook of Social Psychology and Consumer Behavior
    • Status: Published
    • Date: 2026
    • Authors: Chris Janiszewski
  • A Recipe For Honest Consumer Research
    • The Cambridge Handbook of Consumer Psychology
    • Status: Published
    • Date: 2023
    • Authors: Stijn M. Van Osselaer, Chris Janiszewski, Stephen A. Spiller, Cait Lamberton, Derek D. Rucker

Journal article publications

  • Human– Ai Partnerships: Living And Working With Ai Assistants, Ai Agents, And Ai Companions
    • Journal: Journal of Consumer Psychology
    • Status: Published
    • Date: 2026
    • Authors: Ripinka Koli. Patil, Dan Hamilton. Rice, Chris Janiszewski
  • Human-Ai Partnerships: Living And Working With Ai Assistants, Ai Agents, And Ai Companions
    • Journal: Journal of Consumer Psychology
    • Status: Accepted/In Press
    • Date: 2026
    • Authors: Christopher Allen. Janiszewski, Ripinka Patil, Ripinka Patil
  • Using A Combined Date Label To Reduce Food Waste: Balancing Social Welfare And Consumer Welfare
    • Journal: Business & Society
    • Status: Accepted/In Press
    • Date: 2026
    • Authors: Christopher Allen. Janiszewski
  • Time Is Shrinking In The Eye Of Ai: Ai Agents Influence Intertemporal Choice
    • Journal: Journal of Consumer Psychology
    • Status: Published
    • Date: 2025
    • Authors: Yuanyuan Li, Shan Lin, Han Gong, Xiang Wang, Chris Janiszewski
  • Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions
    • Journal: The Journal of Consumer Research
    • Status: Published
    • Date: 2025
    • Authors: Felipe Affonso, Amin Shiri, Diego Aparicio, Minzhe Xu, Xiang Wang, Chris Janiszewski, Marco Bertini
  • Fixing The Bug In Insect Consumption
    • Journal: Food Quality and Preference
    • Status: Published
    • Date: 2025
    • Authors: Johanna Palcu, Martin Schreier, Chris Janiszewski, Janet Kleber, Anthony Salerno
  • Rejections Are Stickier Than Choices
    • Journal: Journal of Marketing Research
    • Status: Published
    • Date: 2025
    • Authors: Minzhe Xu, Yang Yang, Chris Janiszewski
  • Casting A Wider Net: Using Automated Content Analysis To Discover New Ideas
    • Journal: Current Directions in Psychological Science
    • Status: Published
    • Date: 2025
    • Authors: Jonah A. Berger, Stijn M. Van Osselaer, Chris Janiszewski
  • The Anticipated Regret Of A Lost Opportunity: When Adding A Second‐Period Incentive Reduces The Appeal Of A One‐Period Promotion
    • Journal: Journal of Consumer Psychology
    • Status: Published
    • Date: 2024
    • Authors: Yuanyuan Li, Chris Janiszewski, Yuanyuan Liu
  • Irreducibility Of Sensory Experiences: Dual Representations Lead To Dual Context Biases
    • Journal: Cognition
    • Status: Published
    • Date: 2024
    • Authors: Yanmei Zheng, Alan David Judkins. Cooke, Chris Janiszewski
  • I Didn’t Win! An Overlooked Downside Of Crowdsourcing?
    • Journal: Journal of Interactive Marketing
    • Status: Published
    • Date: 2024
    • Authors: Tatiana Karpukhina, Martin Schreier, Chris Janiszewski, Hidehiko Nishikawa
  • The Anticipated Regret Of A Lost Opportunity: When A Second-Period Incentive Reduces The Appeal Of A One-Period Promotion
    • Journal: Journal of Consumer Psychology
    • Status: Published
    • Date: 2024
    • Authors: Yuanyuan Li, Chris A. Janiszewski, Yuanyuan Liu
  • A Behaviorist Perspective On How To Address Negative Consumer Behaviors
    • Journal: Consumer Psychology Review
    • Status: Published
    • Date: 2023
    • Authors: Chris Janiszewski, Juliano Laran
  • Cognitive And Affective Reflection Increases Appreciation For Less Preferred Subcategories Of Experiential Goods
    • Journal: Frontiers in Psychology
    • Status: Published
    • Date: 2023
    • Authors: Cammy Crolic, Chris Janiszewski
  • Focus On The Need Or Feeling Good? Coping Through Instrumental Action Versus Prohedonic Distraction Depends On The Temporal Efficacy Of Means
    • Journal: Motivation and Emotion
    • Status: Published
    • Date: 2023
    • Authors: Anthony Salerno, Chris Janiszewski, Juliano Laran
  • The Negative And Positive Consequences Of Placing Nonpromoted Products Next To Promoted Products
    • Journal: Journal of Marketing
    • Status: Published
    • Date: 2023
    • Authors: Christina Kan, Yan Liu, Donald Lichtenstein, Chris Janiszewski
  • Marketing By Design: The Influence Of Perceptual Structure On Brand Performance
    • Journal: Journal of Marketing
    • Status: Published
    • Date: 2023
    • Authors: Felipe Affonso, Chris Janiszewski
  • Exploring The Origins Of Intrinsic Motivation
    • Journal: Motivation and Emotion
    • Status: Published
    • Date: 2023
    • Authors: Yanmei Zheng, Chris Janiszewski, Martin Schreier
  • Facial Mask Personalization Encourages Facial Mask Wearing In Times Of Covid-19
    • Journal: Scientific Reports
    • Status: Published
    • Date: 2022
    • Authors: Johanna Palcu, Martin Schreier, Chris Janiszewski
  • Linking Thought And Behavior: Evidence For Process—Mode Of Expression Congruence Effects
    • Journal: Journal of Consumer Psychology
    • Status: Published
    • Date: 2021
    • Authors: Luke Nowlan, Benjamin E. Borenstein, Samuel Carter. Morgan, Minzhe Xu, Chris Janiszewski
  • Abductive Theory Construction
    • Journal: Journal of Consumer Psychology
    • Status: Published
    • Date: 2021
    • Authors: Chris Janiszewski, Stijn M. Van Osselaer
  • The Benefits Of Candidly Reporting Consumer Research
    • Journal: Journal of Consumer Psychology
    • Status: Published
    • Date: 2021
    • Authors: Chris Janiszewski, Stijn M. Van Osselaer