Chris Janiszewski

Chris Janiszewski

  • Distinguished Professor

Location

  • Warrington College of Business
  • Marketing Department
  • Stuzin Hall 255B
CV

Expertise and interest areas

  • Branding
  • Consumer Learning
  • Perceived Value
  • Price Perception

News

All articles

Courses taught

  • Perspectives on Consumer Behavior (MAR7507)

Education

  • PhD – Marketing, Northwestern University, 1987
  • BBA – Marketing, University of Wisconsin – Madison, 1983

Students advised

  • Lydia Yun — 2023 — Current
  • Yvonne Huang — 2022 — Current
  • Soo Yon Ryu — 2021 — 2025
  • Sophie Wei — 2024 — 2025
  • Sujin Park — 2023 — 2025
  • Tongmao Li — 2024 — 2025
  • Tracey Kyles — 2023 — 2025
  • Yuhao Lu — 2024 — 2025
  • Fanjue Liu — 2021 — 2024
  • Mo Chen — 2020 — 2024
  • Julia Kim — 2022 — 2023
  • Minzhe Xu — 2018 — 2023
  • Philip Kang — 2022 — 2023
  • Sophia Mueller — 2021 — 2023
  • Xiang Wang — 2018 — 2023

Professional service

  • Associate Editor, Journal of Consumer Psychology — 2018 to Present
  • Editorial Review Board Member, Journal of Consumer Research — 1993 to Present

Journal article publications

  • Rejections Are Stickier than Choices
    • Status: Published
    • Journal: Journal of Marketing Research
    • Published Year: 2025
    • Authors: Minzhe Xu, Yang Yang, Chris Janiszewski
  • Fixing the Bug in Insect Consumption
    • Status: Accepted
    • Journal: Food Quality & Preferences
    • Accepted Year: 2025
    • Authors: Johanna Palcu, Martin Schreier, Chris Janiszewski, Janet Kleber, Anthony Salerno
  • Time is Shrinking from the Eye of AI: Algorithm Recommendation Agents Increase Impatience
    • Status: Accepted
    • Journal: Journal of Consumer Psychology
    • Accepted Year: 2025
    • Authors: Yuanyuan Li, Shan Lin, Xiang Wang, Chris Janiszewski
  • Casting a Wider Net: Using Automated Content Analysis to Discover New Ideas
    • Status: Accepted
    • Journal: Current Directions in Psychological Science
    • Accepted Year: 2025
    • Authors: Jonah Berger, Stijn van Osselaer, Chris Janiszewski
  • Irreducibility of Sensory Experiences: Dual Representations Lead to Dual Context Biases
    • Status: Published
    • Journal: Cognition
    • Published Year: 2024
    • Authors: Yanmei Zheng, Chris Janiszewski, Alan Cooke
  • I Didn't Win! An Overlooked Downside of Crowdsourcing?
    • Status: Published
    • Journal: Journal of Interactive Marketing
    • Published Year: 2024
    • Authors: Tatiana Karpukhina, Martin Schreier, Chris Janiszewski
  • The Anticipated Regret of a Lost Opportunity: When a Second-period Incentive Reduces the Appeal of a One-Period Promotion
    • Status: Published
    • Journal: Journal of Consumer Psychology
    • Published Year: 2024
    • Authors: Yuanyuan Li, Yuanyuan Liu, Chris Janiszewski
  • Paradigmatic Conformity Blinds Us from Opportunity: A Rejoinder
    • Status: Published
    • Journal: Consumer Psychology Review
    • Published Year: 2024
    • Authors: Chris Janiszewski, Juliano Laran
  • A Behaviorist Perspective on How to Address Negative Consumer Behaviors
    • Status: Published
    • Journal: Consumer Psychology Review
    • Published Year: 2024
    • Authors: Chris Janiszewski, Juliano Laran
  • Cognitive and Affective Reflection Increases Appreciation for Less Preferred Subcategories of Experiential Goods
    • Status: Published
    • Journal: Frontiers in Psychology
    • Published Year: 2023
    • Authors: Cammy Crolic, Chris Janiszewski
  • Focus on the Need or Feeling Good? Coping through Instrumental Action versus Prohedonic Distraction Depends on the Temporal Efficacy of Means
    • Status: Published
    • Journal: Motivation and Emotion
    • Published Year: 2023
    • Authors: Anthony Salerno, Chris Janiszewski, Juliano Laran
  • The Negative and Positive Consequences of Placing Products Next to Promoted Products
    • Status: Published
    • Journal: Journal of Marketing
    • Published Year: 2023
    • Authors: Christina Kan, Yan Liu, Chris Janiszewski, Donald Lichtenstein
  • Exploring the Origins of Intrinsic Motivation
    • Status: Published
    • Journal: Motivation and Emotion
    • Published Year: 2023
    • Authors: Yanmei Zheng, Chris Janiszewski, Martin Schreier
  • Marketing by Design: The Influence of Perceptual Structure on Brand Performance
    • Status: Published
    • Journal: Journal of Marketing
    • Published Year: 2022
    • Author: Chris Janiszewski
  • The Benefits of Candidly Reporting Consumer Research
    • Status: Published
    • Journal: Journal of Consumer Psychology
    • Published Year: 2022
    • Author: Chris Janiszewski
  • A Recipe for Honest Consumer Research
    • Status: Published
    • Journal: Journal of Consumer Psychology
    • Published Year: 2021
    • Author: Chris Janiszewski
  • Facial Mask Personalization Encourages Facial Mask Wearing in Times of COVID-19
    • Status: Published
    • Journal: Scientific Reports
    • Published Year: 2022
    • Author: Chris Janiszewski
  • Abductive Theory Construction
    • Status: Published
    • Journal: Journal of Consumer Psychology
    • Published Year: 2021
    • Author: Chris Janiszewski
  • Deriving Mental Energy from Task Completion
    • Status: Published
    • Journal: Frontiers in Psychology
    • Published Year: 2021
    • Author: Chris Janiszewski
  • Linking Thought and Behavior: Evidence for Process – Mode of Expression Congruence Effects
    • Status: Published
    • Journal: Journal of Consumer Psychology
    • Published Year: 2021
    • Author: Chris Janiszewski